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Contact Support and FAQ
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General Question
The number of devices required is dependent on the height of the ceiling and the width of the entrance. You may key in the data over here to have an estimation of the number of cameras.
FootfallCam ensures that the accuracy level of our counter are at least 90% with video proof provided that the user applied for the verification service by FootfallCam.
The accuracy can achieve more than 95% in the situation of ideal store environment. FootfallCam tuning specialist team will record a video recording for 30 mins until 50 mins, to perform the manual count based on the recorded video and compare with the actual system count. Accuracy rate is Manual Count (as Sample Size) divided by System Count.
Conditions to achieve 95% accuracy:
There will be virtually no difference to the features and data available based on the premise of installation. The only difference is the location where the data will be store in.
Depending on the region of consignee (receiver), FootfallCam will send out the units from the nearest FootfallCam warehouse. For Europe, Western, Central and Northern Africa region, units will be sent out from UK. For Asia and Eastern, Central and Southern Africa region, units will be sent out from Malaysia.
| Ceiling Height | Device |
| Below 2.09 m | Not an optimal height and counting accuracy may be affected. |
| 2.1 m – 2.49 m | Parabolic 140o lens |
| 2.5 m – 3.49 m | 90o lens |
| 3.5 m - 4.5 m | 65o lens |
| Above 4.5 m | Use a Wall Bracket or Drop Pole to lower the height |
You may use this calculator to get the number of cameras required using entrance width and ceiling height.
Users will be export raw data from the Analytic Manager in one of four methods.
- Manual Export
- Exporting via API
- Exporting via FTP
- Automate E-Mail scheduling
The project plan in regards to time scope for installation is highly dependent on the number of counters in the project. The data readiness will be completed within 14 business days for FootfallCam verification service.
It prevents crosstalk interference and unreliable network connection.
It is web-based, you can access anytime at any PC/ mobile device with the given username and password. Of course the default password can be change for the security purpose.
No, for the trial, we are using FootfallCam cloud server. After the trial, if you would like to have the software in your own server, we can help you to do the installation during the rollout. At that time, you just need to give us any of your server access, then we will help you to install it. All the data will be centralised in the server, therefore you can access all the data for all your stores via the web link.
The counter is powered using Power over Ethernet. The main power required will be less than 10w.
During the trial, we will prepare an account for the user within our FootfallCam Analytic Manager and provide the web link for the user to access their data.
An individual will not be counted twice even if the counter coverage overlaps an area, this is due to FootfallCam verification specialist having the expertise to exclude overlapping area from each counter.
FootfallCam aims to respond to most support issues within 1 business days. Users are able to sign up for a premium support plan to have direct access to FootfallCam personnel for support services.
FootfallCam is not capable of group counting. It will not automatically categorize a number of visitors as one visitor group.
The software will support multiple counters and the counts from different counters can be combined in the web-based reporting software. Users can combine the counts of the 2 counters and view the total traffic IN and OUT or they can view the total IN and OUT individually for each counter.
The randomisation of the MAC Address will not afffect the counting accuracy since it only randomises the address when it is not connected to a mobile network. Users may refer to this link for more details on the impact of Wi-Fi tracking.
Firstly, when a device is not connected to the network, it doesn’t transmit frames at regular interval. Depending on the manufacturer and operating system of the device, this interval could be even up to 5 minutes. So, when the visitor carrying any Wi-Fi device and moves around in the venue without connecting to the network, the estimated location of this device becomes stale very quickly. As a result, location tracking for unconnected device doesn’t have much business value.The Wi-Fi tracking works in conjunction with video counting to ensure the Footfallcam is accurate.
The counter will use around 20mb data a day to upload videos for verification purpose. Once the counter is verified, the counter will only upload a maximum of 10kb of data per day.
All data must be exported from the FootfallCam Analytic Manager and there is no option to export the raw data directly from the FootfallCam counter.
The FootfallCam was designed to be a comprehensive solution and as a stand alone unit. There are no add-ons available for FootfallCam as all future developments and features are made available for every users of FootfallCam without cost. The only accessories that are sold for FootfallCam are wall brackets and drop pole mount to optimise the counting accuracy of FootfallCam based on height.
FootfallCam do not offer wireless people counter. However, Footfallcam only requires 1 cable to install and is powered over ethernet.
Users may subscribe to our newsletter through the bottom of the webpage.
Users may email FootfallCam of their success and experiences with FootfallCam to [email protected]
"The Footfallcam control panel is available in 9 different languages and we are constantly expanding. The languages availabled are English, Chinese, German, Dutch, French, Spanish, Italian, and Persian."
Head office or headquarters have the option to create as many users account as possible to delegate access to reporting features to other personnels within the business.
"There are a variety of documentations that guides users on how to use the Analytic Manager and what do the reports indicate. If the user require an in-depth tutorial and guidance, FootfallCam offers Skype training for the hardware and software at an additional service charge. Please e-mail [email protected] for additional information on cost and structure covered.
Even though each counter is manufactured to the exact specifications, the cause of differences in accuracy between 2 counters is the environment of the store. The space around the entrance, the proximity of the shelves, or swinging doors affect accuracies. The tracking zone helps alleviate the issue of people 'ping-poinging' between the counting lines, but the size of the tracking zone cannot be too large since it may inaccurately track the people at the edge of the tracking zone due to the acute optical angle of images.
The counter does not have artificial intelligence to recognize a person by facial features, nor can it distinguish between customers and staffs. We have developed the exclusion line feature which will nullify the counting of a certain pathway. While the counter cannot distinguish staff from customer by facial feature, it can completely void the counting of staff if they use a specific entrance. Alternatively, we have developed the staff exclusion kit to exclude the counting of staff in retail environment.
The data will be uploaded once the counter regain its internet connection, the counter will continue to function as normal, provided counter power is turned on and running when the counter does not have internet connection.
We are currently using the most advanced technology / 3D cameras combined with WiFi analytics. Our development pipeline includes integration with Electronic Shelf Label (ESL) and also CCTV cameras.
The counting program is run on the device. The device is merely a data collector, all calculations and aggregation of the data collected is done via our software, hence we provide the FootfallCam Analytic ManagerTM as a complimentary lifetime licensed product.
We are compliant with the current privacy regulations and work towards further compliance and upholding of the privacy of individuals. Under the GDPR regulations introduced in 2016 and implemented on May of 2018, there are several exceptions that applies to responsible manner of handling the data, such as anonymisation.
- Recital 26 of the GDRP dictates that the regulation applies to information concerning an identifiable person. Information that is rendered anonymous and untraceable through irreversible pseudonymisation and unidentifiable to the person are not covered by this regulation. Furthermore, anonymous information processing such as for statistical purpose are too not liable for regulation by GDPR, which is the usage of FootfallCam.
- In Chapter 2, Article 6, Clause 4-e; Chapter 4, Article 25; and Chapter 4, Article 32, Clause 1-a highlights the compliance with the regulation through irreversible pseudonymisation and encryption of the data, such as through data minimisation.
Installation
FootfallCam provides 4 types of power cable to the international customer:
- A. UK plug
- B. US plug
- C. Eu plug
- D. Au plug
We do not permit our customers to personally install the software in their server. If you would like to install our report portal on your coporate server, there will be a one time fee and our technical personnel will install the software for you at a time convenient to you. The minimum server requirement for server installation is available in IT infrastructure guide.
Yes, we are using the cat5e cable to connect to your router, so the data can send to server via the store network. As long as the port 80 outbound and inbound is open, then it will be able to access.
If the installation is performed by the business' own installer, FootfallCam will provide them with remote support during the installation process via instant messaging to advise on camera positioning and counter set up. If the installation process is carried out by FootfallCam certified installer, all the business need to do is have the FootfallCam ready for the installer. The installer will be responsible to bring all other equipment required, though there may be miscellaneous requirements such as ladders and FootfallCam will inform the business whether there will be a need for such tool."
We would require 2 weeks in advance to arrange the installation. For the same location, 3-4 counters can be installed per day.
FootfallCam do not need a dedicated PC to operate. The counter will be connected directly connected to a network. Users that would like to access the camera directly may use their mobile phone to view the control panel on site.
The installation is straightforward and simple. All that is needed on site will be the cable installation, requiring only 1x Cat5e cable from the IT router to the counter. Therefore, any local handyman or IT person will be able to install it.
The counter may be relocatd with ease since only a Cat5 cable will be needed to connect the counter to the router. However, the accuracy of the counter would need to fine tune again after relocated to ensure it will achieve 90-95% accuracy as different settings would need to apply for different environment.
FootfallCam people counter will need to be installed overhead in each entrance in the direct centre of the doorway facing perpendicularly down. The counter should be installed as outward towards the exit as possible to avoid the counting of in store traffic.
FootfallCam counters may be chained through cascade topology to reduce the number of PoE ports required.
FootfallCam practises Delivery Duty Unpaid (DDU) for all delivery where we will deliver the package right up to Customer's designated address. Customers only need to cover local import taxes, local duty taxes or sales taxes charges to settle custom clearance on customer site. If you have your own preferable shipping couriers, you may provide us your shipping account, but the delivery expenses will be charged on your account.
The sequence is as follow: White-orange, orange, white-green, blue, white-blue, green, white-brown, brown.
Please consult with a FootfallCam specialist to see whether there is a local installer in the region. FootfallCam will readily provide remote support for users that would like to install the counter using their own in house electricians.
It is not recommended for the counter to be installed outdoor, but it is feasible as long as there is an overhead protection for the counter to protect it from the weather conditions
The normal retail shop and shopping mall light condition is good for the camera counting. But it is not suitable for the entertainment place like disco and club because the rapid change of light condition. The minimum light requirement for FootfallCam is 250 lux.
Port forwarding is not required as the counter will ‘push’ the traffic data to the central database automatically.
DHCP will be set as default for the counter. Once the counter is connected to the network, an IP address will be assigned automatically for the counter. Users have the option to set a fixed IP address for the counter at their own discretion.
There is no built-in battery in the counter.
The camera will be configured with the provided IT details (e.g. IP address, port, etc.) before deliverance to the site. When the camera arrives on the site, full remote support is provided to the installer during the installation to make sure the camera is working properly and connected to the Internet. The verification study will verify the accuracy of the counter and is only available if the user had applied for the service prior.
The camera is powered using Power over Ethernet. Only one network cable for power supply and data transmission purpose is required.
One set of people counter requires 1x power socket.
The data may be transmitted with GPRS albeit with limitation. The counter only have 1 USD port for Wi-Fi adapter. If a Wi-Fi dongle is used, the counter will have access to the internet without the need for LAN connection at the compromisation of Wi-Fi counting data.
We have install in lots of stores, shopping mall and art centre that have crowded visitors and they are happy with what we have offered. You can review samples of visitors in their store through our Youtube channel.
Technical
FootfallCam WiFi counting is supported up to a radius of 50 metres. This figure is adjustable directly from the database of the FootfallCam if users would like to diminish the range.
Footfallcam has the manual accuracy tuning page for customer to perform the accuracy audit with the video footage recorded. If you feel that it is not accurate, you can provide us the time span and we will take video and investigate for you. The Wi-Fi data would need 3 weeks sample size data for us to define the threshold for the wifi counting data.
The sales data may be uploaded daily, or in bulk. As long as there is a specified data in the file uploaded, the analytic manager will be able to distinguish the sales volume and correlate it with the correct footfall data.
The IP rating for Footfallcam is IP31.
The hardware comes with the complimentary software (lifetime license), you can also export the data to be used with other software.
Our device can be toggled to count in heat-map counting mode to count the number of people that passed the area, the number of people that stayed in a particular area, the length of duration they stay in the area, and the percentage of passers-by that are engaged with the area. A visitor flow map can be generated for venues with multiple devices installed to show how many people move from one location to another.
Yes, our counter can discount counting kids which are below 1.3m in height. This default value is adjustable upon request.
The FootfallCam utilises both video counting and wifi counting to ensure accuracy beyond 95%. In regions where consumers seldomly use wifi connectivity, the FootfallCam can reliable function on video counting alone.
Yes, we have a routine health check software available for users to determine the networking status of their FootfallCam in real time.
The standard process to monitor the data is for users to suggest to schedule video recording and perform the manual count using people counter video recording.
FootfallCam is compliant with the latest GDPR and we are not able to track a certain specific visitor, there is no reason to do so, reports are generated to create an overall trend for business decision makers to have actionable plan based on the reports, not on specific individuals.
Yes, based on our zone counter, the reports generated will be able to determine the average dwell time of each visitor in that area. A sample report may be found here.
From the heatmap, you are able to tell which area visitors stay the longest and which area the shortest by looking at the colour tone of the heat map.
Integration of the Wi-Fi data into business intelligence systems may use done via the use of the export centre within FootfallCam Anayltic Manager. Alternatively, users may refer to our API Documentation for more detailed usage of API.
The naming sequence may be set as anything according to the user's preference. There is no restrictions on the name.
The data file only needs to have the newest set of data. Once the data has been uploaded to our server, the data will remain there even if the original file data has been deleted. A new file everyday instead of continuously building onto one file.
The file is downloaded every hour at the beginning of the hour. For example, if the file is uploaded at 3:50, the file will be downloaded at 4:00. If the file is uploaded at 4:01, the file will be downloaded at 5:00.
It is not required as FootfallCam counters does not require port forwarding.
Our people counting system using a series of video process algorithm to count human traffic in bi-directional.
The entire history of data generated from each FootfallCam is recorded and will not be deleted. All of the data is stored in the central database and may be retrieved via the Analytic Manager.
Our FootfallCam Analytic Manager V8 is a web-based software which is accessible by any browser with Internet connection with a given URL. It is a web application which enable user to view people counting report, manage user account and manage location and equipment settings.
It is a report that generates and list out the status or faults of the respective counter that is located at different locations.
The functions are as below:
- Using the Wi-Fi tracking, we can detect the number of smartphones that are within the premise and the percentage of people that enter the store.
- To track whether customers are returning customer since every customer would have their unique identifier by using smartphone and also the duration they stay in the stores.
- Track the time a shopper leaves and enters the store which is able to generate the visit duration.
Due to privacy concern, MAC addresses are stored in FootfallCam database and has been hashed at counter level. It is a one way hashing. Therefore, no users including FootfallCam personnel will be able to view the original MAC address information of customers.
Internet connection is use to send traffic data and recorded videos into the cnetral database. All counting are done locally on the FootfallCam counter and the traffic data are stored inside the counter when there is no internet connectivity. Once the data has been successfully uploaded onto the cloud server, the data will be deleted from the counter.
For the staff to be eliminated from the data, it could excluded base on the dwell time result from Wi-Fi count as the staff would stay in the store more than 4 hours. The time frame is adjustable according to the needs of the user of the FootfallCam.
The data will require an aggregation period of 2 hours. An example is for data beginning at 3:00pm and ending at 4:00pm, it will be available at 6:00pm. This is to ensure that all data are properly uploaded. All daily report will be generated the next day at 6:00am, and all weekly reports will be generated on Monday at 6:00am.
The bandwidth requirement per counter is 3kb every hour. All the counting will be done by the counter itself, only the traffic data (not the video) is transmitted back to the server.
The data backup will be logged for 3 months in the server.
The software can support unlimited cameras.
For this case, there are 2 possible scenarios:
- The Footfallcam software is hosted on our server- You may access the data remotely through the camera’s login credentials.
- The Footfallcam software is hosting in your internal server- The camera will only be accessed internally via the store's network, and there will be no external access to the camera directly.
FootfallCam provides remote support on a global scale. The central database and reporting software is available for access remotely from anywhere in the world as long as an internet connection is available.
The FootfallCam counter does not support this option.
The data can be exported as xml and csv format to the business system.
Data will be stored permanently in the server, as the data is meaningful for forecasting from the historical year.
FootfallCam offer cloud server for users to host all of their visitor data free of charge. Users that are concerned with the security and privacy of the cloud solution may opt for a corporate server installation, which ensures that FootfallCam will have restricted access to the data of the user.
The WiFi counting detects the MAC address of the mobile device, and encrypts it in a specific way, so that it's still able to distinguish the unique devices and know if they've been here before (returning customer). The encrypted ID is stored, not the original MAC. We couldn't get the phone number though. The WiFi signal of the phone is linked to the device, not the SIM card, hence we could only get the MAC but not the phone number.
The data of the store will not be affected if a counter is removed from the store. The data are stored on a database level linking both the branch name and code instead of linking it based on the individual counter. However, the counter will need to be deleted from the existing branch level in the database and allocated to a new one to prevent new incoming data from being aggregated to the removed store.
We would need to do the port forwarding for port 80 (to push data to the central server) and port 22 (for our technical team to remote connect to the counter for software updates). Please provide the external IP address and port to us. Also, you would need to allow firewall access for port 22 and port 80 for this counter. This can be done by adding an entry to the access control list.
Yes, there are two technology- wifi counting and video counting could do in one device.
Our customers will look at the overall trend, not each and individual customer. Hence, over a large sample size, we want to analyse the trend of the people's behavior. Besides, it is a privacy violation as well to obtain each customer's WiFi's MAC address
We are collecting large sample size and the Wi-Fi counter data is normalised using the video counting data. In addition, Wifi coverage range is up to 100 metres in radius(in an open space) so it should be able to cover most outside traffic.
There is 2 options in doing this:
Option 1 – From your POS software, usually it will have the automatic export function, so the POS software can regularly dump the data to a folder. Then, we will set up our software to grab the data from that folder.
Option 2 – From our software, routinely request to your POS software to grab the data.
Yes. Due to the variances of store environment, counter parameter settings can be fine tune to make sure it is adjusted to fit into the current store environment and to optimize the counting accuracy. The retailer can choose to:
a.) Verified by your own staff- Web server is an user friendly tools for carry out a verification study by own staff.
b.)Verified by FootfallCam Specialist (50 pounds per verification report) - Alternatively, our verification specialist can provide this service which takes up to 5 hours, and report will be generated and send to the retailer.
Footfall traffic and conversion rate are key performance indicators for top management. People counters accuracy are under scrutiny, without a trustworthy system, the management cannot manage their stores effectively. Accuracy verification ensure that the counter's accuracy is higher than 90-95%.
FootfallCam provides statistically valid metrics and trends, especially when the time horizon is streched over a long period accompanied with big sample size.
The Wi-Fi tracker will detect the unique MAC ID and signal strength of the mobile device of people around the door. When visitors walk inside, the signal strength of mobile device will increase; our software will identfy the high signal strength as the in time of the person. When the visitor walks out, the counter will receive high signal strength again, this indicates that the person is going out the store and counter will compute the visitor duration of the visitor.
Our counter have auto recording function. We understand that verification of the accuracy rate is very important for most of the retailers. Every recorded video would send back to our server by scheduled time (e.g. every morning 5am). The recorded video would transfer to our server and you could login to the portal and use the recorded video to do the verification manually. We also provide the tools for generate report, so that you could easily generate an accuracy report for each counter and you may want it to send back to your headquarter.
1. Retrieve from our server :-
- a. We will provide you a FTP login detail, directory, etc.
- b. The system will auto generate the file at a specified time everyday.
- c. You can write a script to retrieve it from our server using the login details provided.
2. Pushing the Excel file to your server :-
-
a. You will need to provide us your FTP details such as :-
- i) Username
- ii) Password
- iii) Directory
- b. We will make the configuration to auto generate the Excel file on our server every day/week (depending on the requirement).
- c. We will push the file to your server every day/week (depending on the requirement).
1. Retrieve data directly from the counter (Program/Script needs to run in the same network as the counter) :-
- a. Write your own script
- b. Get the data from the counter by using the API
(http://<ip to counter>:<port>/pi-cgi/data_hourly.json?date=yyyymmdd (JSON Format))
2. Retrieve data from our database :-
-
a. Request for a SQL login from us. Please provide the following details :-
- i) Current Control Panel (footfallcounter.com) login details
- ii) Counter name
- iii) Counter branch
- b. For more information on the available command for the database login provided, please refer to the API documentation Section 2.2:-
http://www.footfallcam.com/Content/data/documents/Technical_Guides/Technical_API.pdf - c. Write our own Program/Script to suit your needs.
The dwell time of a visitor is calculated by identifying their mobile phone's unique MAC ID. If the signal strength of the MAC ID has two peaks that are above the defined threshold, they are then identified as the IN time and the OUT time of the visitor.
For the access the data in the analytic software, you will have 2 options:
A. Use Footfallcam Cloud server (FOC)
- All your counting data will be upload to our server in the hourly basis, and you can registered an account in a given link to access the counting data or view the reporting and analytic.
- Data will be stored permanently in the server, as we understand the data is meaningful used to do the forecasting from the historical year.
- Our system is able to support over wide geographic area across different countries. The central database and the reporting software will be installed at the server at head office. From this server, it will go to each individual camera to get raw data every hour via the internal network, and input it into the central database. This is an automatic system which the computer/server will perform by itself in the background.
- In a case that the store have internet connection, and caused the counter couldn’t upload the data to our server in the hourly basis, all the raw data will still store in the counter. The capacity of the data storage on the counter is 25 years. However, the data will be uploaded once the counter regain its internet connection. (Provided counter power is turned on and running when the counter does not have internet connection)
B. Software install at your own server
If you possess corporate server, you may choose to install the software into your server. The software installed will received new version upgrade and you will be given full access to the software which is having same function as cloud based software. You may go for this option if you have security concern or a large quantity of FootfallCam is installed.
A. Footfallcam device manager
This is where you can view the analytics and the reports. The data will be upload to our server every hour, so you can see the hourly breakdown in the analytic center. We also provide a set of standard report in the analytics Software, weekly report will compile in weekly basis; and daily report will compile in daily basis (which means you can see in the next day). Apart from that, you can also have the following features in our analytics software:
B. Footfallcam Analytic Software
This is where you can view the analytics and the reports. The data will be upload to our server every hour, so you can see the hourly breakdown in the analytic center. We also provide a set of standard report in the analytics Software, weekly report will compile in weekly basis; and daily report will compile in daily basis (which means you can see in the next day). Apart from that, you can also have the following features in our analytics software:
- 1. Account Management - Different users may have different job responsibilities and need to use the FootfallCam Analytic Manager TM in different ways. Individual user accounts can be setup for your team member, and access rights assigned accordingly.Every user will be assigned a user ID and password, which they will be able to access from any networked location. System administrator will have remote access to the accounts information, modify access rights and disable any account when a team member leaves the company.
2. Email Scheduler- Reports can be scheduled to be sent to the key person (e.g store manager for the store weekly reports, marketing manager for the campaign effectiveness reports, etc.) via email on a regular basis
3. Health Check - A routine system health check is implemented, which check across the whole system to make sure all counters are connected and counting. This health check is usually scheduled to perform daily at a pre-defined time (eg. 12am). An automated email alert will be sent to the person-in-charge detailing any faults found, making this a pro-active yet manageable approach to maintain all the counters across your retail chain. Checking details:- a. Network issue and failed to connect to server
- b. Alert for data is lower/ higher than usual
- c. Counting data and Wi-Fi data upload checking
4. Accuracy Audit - It is important to be able to check that your counters are indeed counting accurately. Accuracy audit allows you to capture a short video clip, do a manual count and cross check it with the system count for this period. A verification report can then be generated, along with the video evidence, and centrally archived for future reference. Accuracy Verification basically is a process of ensuring the accuracy of each single people counter. Fine tuning camera parameter is vital for any single people counter as the accuracy may be affected by the different store environment. Accuracy verification act as a proof for the top management that the camera installed at the particular store has achieved the required counting accuracy to ensure the traffic data is accurate and reliable to be used for the future planning for the store.
5. Data Export and Integration - API are available to import or export data to and from a system. FootfallCam is a fully embedded software module, intended for any environment where store footfall counting is required. Business intelligence (BI) system extracts and analyses footfall data (from FootfallCam central server) together with ePOS data or staff labour hours (from retailer’s ePOS system or staff management system) to produce management report for corporate strategic planning. Ways of Integration:- a. Pull data via API
- b. Pull data from central database
- c. Push data to your FTP server
- d. Download CSV from FootfallCam control panel
6. Centrally Manage All FootfallCam Counters- In the control panel, you will be able to fully manage your FootfallCam counters, assign or edit any configurations remotely. You will be able to setup the branch ID, counter ID, number of counters per branch, counting period, holiday / late night shopping, etc.
- You may register your company at this link.
All Footfall Counters come with a Wi-Dongle attached, it’s not an extra option. Using the Wi- fi Dongle allows us to track visitors IP address and determine the visitor duration, cross shopping, turn in rate & returning customers. This is all included in the price of the counter.
"Footfallcam does not require to have it's own separate internet connection and may share it's connection with other devices. The bandwidth usage by the Footfallcam is minimal and have nearly no impact on the connection speed of other devices."
Yes, as long as the counter has power is connected to the server, it is able to track the MAC address of the visitors.
Reports and Analytics
Due to the smaller scale of the café and shop, unfortunately our visitor count couldn't work as your suggested. And I believe any counter in the market couldn’t address this issue.
Likewise I suggest, the most critical part for counting the people in the shop is the trend line, for example over the week and the pattern of the day, and not the absolute number. I hope our analytic could help you have the clearer view of all these trend.
You can find more details calculation and explanation in our KPI documentation here. To get the transaction amount and value, we would need to integrate with your ePos system via API or FTP transfer the transaction file in daily basis, we use an open source API and more information can be found here
Extra accuracy reports are obtainable via the control panel and self-generated by user, if customer wishes to questions the accuracy level of the current settings, customers can fill up the form in the link below and request for a reverification, which we will issue a quote to charge customer on the reverification. Please refer to the pricelist for total cost.
We do not offer demo software accounts. Since all accounts recorded on our server are our customers’ data, we cannot use any of the data for demonstration purpose. Furthermore, falsely generated data would have no real meaning even for a demo report account.
Our marketing effectiveness report shows the customer behaviour and traffic patterns pre-marketing event and post marketing event. Retailers can set the marketing period (e.g. 4 July to 6 July) in the report, and report period for example from 28 June to 13 July, and they will get to see the evaluation of the traffic pattern pre-event ( 28 June to 3 July), during the marketing campaign ( 4 July to 6 July) and Post- event traffic pattern ( 7 July to 13 July).
The figure in the counting reports show only total of “INs”. This is because the total of “INs” would be more critical for a store to compare their sales conversion rate. And the number of In and Out would be roughly the same. Most of the retail stores are using the total of people walk into the store to do the analytic for sales conversion rate and the KPI analysis.
The report can be generated on daily and weekly basis according to the schedule that will be manually configured by the user.
The data on Daily Report will only be available on the next day, for example, 18th June data will only be available on 19th june. Similiarly, the data on Weekly report will only be available on next week. For example, week 19 data will only be visible from week 20 onwards.
We have over 15+ reports available for retail chain and an additional 5+ reports that are exclusively for shopping mall usage. More information in regards to our reports may be found via our reports catalogue
Sales
Yes, the cloud version is free of charge.
For every installation, Reseller/Customer would required to let Footfallcam team know the details as below:
- 1. Counter serial number.
- 2. Which branch and company the counter belong to.
- 3. When is the installation completed.
You may choose to use your preferred courier and your own shipping account for expedited shipping though they will be at your own expense. Alternatively, we offer expedited shipping service with surcharge. Rates may apply depending on delivery address, please contact us for a quotation at [email protected]
You may purchase it via credit card (for less than 2 units) or bank transfer. Please contact us at [email protected] to request a quotation. All payment term for our product is strictly payment in advance.
We do not provide consultation services for customers on how they should act with the data they have. However, we do have a variety of case studies and reseller stories on how they use Footfall analytics
Yes, the server of the system will still continue to work. We could port the software to your local server.
Our system is entitled with 1 year manufacture warranty for hardware. Replacing the equipment will be charged after the warranty period.
Our company is registered as Nurserycam Ltd and trading as Footfallcam, registered in England, UK: 04471557.
We understand your concern about if the company went into liquidation, our source code is store in Escrow service, our software will continue to run under any circumstances and the source code will also available from Escrow service.
For the Retail Chain, the managerial level may want to know.
- Do we have a higher proportion of frequent visitor coming back on Friday evening?
- Is the staff level appropriate in each department of the stores?
- Are we closing the store too late or too earlier, they may want to look at the outside traffic during closing time.
- Does people tends to stay in the shop longer during weekends? How about Christmas?
- What is the anticipated number of people coming into the store over the next 7 days?
- Comparing stores in one region, how was the traffic profile for every store and other metrics like returning customer?
We sell our product as an entire solution which includes the hardware and software. We manufacture both hardware and software in house hence they complement each other very well, we do have the function to export and import data in and out of our server to integrate with other software.
520mmX400mmX330mm, approximately 14 KG each box, each box can contain 13 units of FootfallCam.
The weight of one FootfallCam counter is approximately 1.2kg.
Yes, it will. We are using your existing Wifi infrastructure or our compact plug-and-play sensor, we record signals and send them to the cloud. For privacy, every MAC address will be encrypted before it is being sent and stored in the server, preventing unauthorised users from accessing to these data. Because shoppers don’t need to actually connect to your Wi-Fi network or install a mobile app, you can measure their activity without interrupting their shopping experience.
We have a production lead time based on the number of units ordered. The delivery lead time would be approximately between 7-15 days subject to custom clearance after the payment is made.
You may need to provide me your company name and address so that we could make an accurate freight charge quotation for you. Please contact us at [email protected] to request for a quotation, please indicate the number of units and also the address that the units need to be delivered.
Yes, the product costs an one off price. We have an optional support contract which covers the technical support and software upgrades.
No, we do not have.
Each camera need software license for the use of People Counter System. One software license is for one camera and it is charged accordingly. However, our web-based reporting software supports unlimited cameras. It can extract data from multiple cameras and combine data into a group.
Suitability
Our counter would require a network connection and a power supply to operate. If it is mobility counter on bus, you would need to connect up the counter via 3G dongle. You would also need to have a power supply plug for it as the people counter do not have built in battery.
Footfallcam would not be capturing the people’s face. Therefore, it would not count via facial recognition. The counting would be based on the people’s body shape. In compliance with the GDPR policy released in May of 2018, we cannot provide demographic details such as age, or gender.
Footfallcam does not provide queue counters or queue counting within its base function. However the provision of visitor count and footfall data is sufficient in providing the same effect of analysis as queue counting. With footfall counting, users can allocate more staff within the store at different hours and staff may adapt to the situation by acting as a cashier for long queues, or to assit customers individually while they are considering about the purchase.
Unfortunately, we do not do for the thermal based people counting, as it has some of the limitation as follow:
- The counting accuracy will affected by sudden temperature/heat variations and light change.
- Inability to identify object passing by.
- Not applicable during winter.
FootfallCam is not suitable for the installation at pop-up stores or within kiosks in shopping malls. This is due to the kiosk having no clear definite entrance. There will be no indication on when a customer enters the "store" or leaves the "store" as there is no one way entrance, and visitors are allow to enter and leave from all different directions.
The counting data generated by Footfallcam can be used in a variety of ways. Some stores use them to optimize staff planning, evaluate their marketing effectiveness, review the number of customers that generate revenue. You may browse through our various case studies on how different customers utilises Footfallcam.
The people counter can only work accurately in well lighting area. The entrance area where the traffic is counted is needed to be well lighted. It could not work under a dim situation because the resolution would not be high enough for the counter software to work.
Reseller
We will also provide you with the counter login for your customer, so that you can get the access for every counter. However for the reseller who interested to host the server (install at your own server), we could help you to configure, so that you will have the super admin access to overlook your customers account and get the separate report. This would charge if your client based is not more than 20.
We would encourage our reseller to go for a demo unit and showcase to your potential customer. If the customer have the positive potential, you may apply for a demo unit via trial application form and get the approval from Footfallcam.
Footfallcam as the manufacturer will not directly deal with the customer. As you may can see the testimonial in our reseller page in our website, we will pass the leads to the local reseller/ distributor to follow up, However, any leads passed by Footfallcam to reseller, reseller would need to sell at MSRP and regularly give the update to Footfallcam, so that we could look into the leads and provide the sales assistance to reseller. In addition, if the reseller has approached to the customer and successfully sell the unit, Footfallcam will also put in the record and make sure no other reseller is on the same bid with you.
"We recommended testers to go for the accuracy audit report. For that service, our verification specialist team will help you to fine tune (draw counting zone), schedule video recording, verify the live video to cross check with system count to ensure accuracy is reached, and finally produce the accuracy report sent to you via email. If you are purchasing more units, we can also provide a guide to you and perform it yourself if you do not want to have that service for every counter that you purchase."
Contact Support
Apart of providing an enterprise-class software and hardware, Footfallcam and our reseller would provide you a comprehensive set of support services to ensure successful installation and ongoing maintenance.
For Multiple counter rollout, we can help in project manage the installation of counters in every store to ensure minimum destruction to the daily operation. We will help you to configure and fine tune system, and handover it as a complete turnkey solution to you on the last stage. For a smaller rollout, where customer can choose to install by their own, FootfallCam support personnel will be standby on the installation day to provide support to the engineer over the phone, making sure counter is up and running.
Kindly fill up the form for the support and our support personnel will contact you in 24 hours. We wish to help you to resolve all technical issue within 3 working days.
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FootfallCam is a British company, started by a team of experienced engineers with the vision of creating the most advanced people counting system in the market. Through many years of research and development, FootfallCam has developed into a technologically sophisticated system with many world's first innovations.
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