FAQs

To deploy people counters in a shopping mall, you would need a Cat5e cable to connect the counter to the IT router which is usually located at the back office. If the cabling from the counter to the midspan take more than 100m, you would need to source a PoE Extender to extend the range of the signal. For more information on the preparation of the installation, you may refer to the Quick Installation Guide.

Yes, our counters can work with both PoE and PoE+.

Each degree is catered to varying ceiling heights. Using the wrong degree lens will affect the counting accuracy of the counters since it is not installed at its optimal height.

Click here for accessing to FootfallCam Calculator to determine the number of counter(s).

Our counters have to be mounted directly overhead of its coverage area in order for it to collect visitor in/out data, with an accuracy of 95% and above.

Depending on the building, generally the PoE points are installed at the back of the server room. If the building has an existing cabling, then it can be used to connect to the counter; otherwise, cable installation will be required.

Yes, we have helped our clients in the corporate building and shopping mall such as Marina Mall and One Utama where the counters are allocated at different floors.

Usually you will only need to install at Ground Floor entrances. Assuming shoppers will take escalators or lifts at the car park entrances to Ground Floor, they will eventually end up in Ground Floor. Installing at the GF entrances will be sufficient.

A floor plan of the shopping mall would be great, we can use that to identify the camera locations and zones. Prior to the installation, you may need to prepare static IPs for the cameras. Other than that, we can configure from our end.

Click here to view the FootfallCam Installation Handbook.

Yes, the counter can be installed at the entrance with swinging doors. Our customers in the UK such as The Perfume Shop and Bonmarche are some of our good case studies. You may check out the sample video for more insights on how the configuration is being done. 

The person has to be inside the counter tracking zone when the button is pressed to be excluded, so usually the button will be installed inside the entrance.

Yes, it can be connected to a switching hub instead of a router.

Empty shelf detection provides regular checking on shelf emptiness based on advanced image processing algorithm and capable hardware. It is crucial that the device is installed such that the shelf is completely visible in device's live view. Please refer Empty Shelf Detection Installation Guide for more information.

FootfallCam provides 4 types of power cable to the international customer:

• A. Type G
• B. Type B
• C. Type F
• D. Type I

The sequence is as follow: White-orange, orange, white-green, blue, white-blue, green, white-brown, brown.

Please consult with a FootfallCam specialist to see whether there is a local installer in the region. FootfallCam will readily provide remote support for users that would like to install the counter using their own in house electricians.

It is not recommended for the counter to be installed outdoor, but it is feasible as long as there is an overhead protection for the counter to protect it from the weather conditions

The light condition in a typical retail shop and shopping mall have been taken into consideration during the design stage, thus it is good for the camera counting. However, the counter may not function optimally at an entertainment place such as disco and club due to the rapid change of light condition.

DHCP will be set as default for the counter. Once the counter is connected to the network, an IP address will be assigned automatically for the counter. Users have the option to set a fixed IP address for the counter at their own discretion.

Before the site deliverance, each camera will be configured with the relevant IT details (e.g. IP address, port, etc.) provided by the user. Once the camera arrived on site, full phone support is provided to the installer during the installation to ensure the camera is working properly and connected to the Internet. Then, the verification study will be initiated to fine-tune the accuracy of the camera counting. Full technical support is available via phone or remote connect support to diagnose and solve if there is any technical issue.

Counter is powered using Power over Ethernet. The main power required will be less than 10w.

Each set of people counter requires 1x power socket.

Yes, we are using the cat5e cable to connect to your router, so the data can send to server via the store network. As long as the port 80 outbound and inbound is open, then it will be able to access.

If the installation will be performed by your own installer, we will remote support them via instant messaging throughout the installation process to advise on the proper camera positioning and counter set up. However, if the installation process is carried out by our in-house installer, you just need to have the FootfallCam ready. Our installer will bring any other required tools. In some cases, we would have some miscellaneous requirements such as ladders and the FootfallCam support team will inform you should there is such need.

We would require 2 weeks in advance to arrange the installation. For the same location, 3-4 counters can be installed per day.

The installation is easy and straightforward, requires 1x Cat5e cable only to connect from the counter at the entrance to the back office. Therefore, any local handyman or IT person is sufficient to perform the installation.

Yes, the counter can be easily relocated. You will need a Cat5e cable to connect the counter to the IT router. However, the accuracy of the counter would need to fine-tune again after relocated to ensure it could achieve 95% accuracy as different settings would need to apply for different environments.

Our people counting counter would be installed in the middle of the doorway, facing perpendicularly down to count people coming in or going out when they are passing by the counter. The counter should be installed as close to the door as possible so that the counter does not pick up the activity inside the store which could affect the counting (usually is 1m from the door). Please find more information on our installation guide.

FootfallCam counters may be chained through cascade topology to reduce the number of PoE ports required.

An individual will not be counted twice even if the counter coverage overlaps an area, this is due to FootfallCam verification specialist having the expertise to exclude overlapping area from each counter.

Click here for accessing to FootfallCam Calculator to determine the number of counter(s).

Depending on the number of counters required in the project, the timeline varies in case-to-case basis. Generally, the tuning of the counter will be done within 3 working days while the verification will be completed within 7 working days for your review and approval. The data is ready to be used once it is being certified.

It prevents crosstalk interference and unreliable network connection.

Click here to view the FootfallCam Installation Handbook.

No. Due to the fact that it only randomizes the MAC address when it is not connected to a mobile network, it would not impact on the Wi-Fi counting (visit duration and returning customers).
https://www.zebra.com/us/en/solutions/intelligent-edge-solutions/rtls.html

Impact on Wi-Fi Location Tracking
Firstly, when a device is not connected to the network, it doesn’t transmit frames at regular interval. Depending on the manufacturer and operating system of the device, this interval could be even up to 5 minutes. So, when the visitor carrying any Wi-Fi device moves around in the venue without connecting to the network, the estimated location of this device becomes stale very quickly. As a result, location tracking for unconnected device doesn’t have much business value.

It can be set as DHCP (Default) or Static IP.

It is not possible to exclude the same visitor when they leave and enter the store in short intervals. However, as the percentage of these consumers will be minimal, it will not have a significant impact on the counting data.

The naming sequence may be set as anything according to the user's preference. There is no restrictions on the name.

The data file only needs to have the newest set of data. Once the data has been uploaded to our server, the data will remain there even if the original file data has been deleted. A new file everyday instead of continuously building onto one file.

The file is downloaded every hour at the beginning of the hour. For example, if the file is uploaded at 3:50, the file will be downloaded at 4:00. If the file is uploaded at 4:01, the file will be downloaded at 5:00.

Our people counting system using a series of video process algorithm to count human traffic in bi-directional.

Our FootfallCam Analytic Manager V8 is a web-based software which is accessible by any browser with Internet connection with a given URL. It is a web application which enable user to view people counting report, manage user account and manage location and equipment settings.

Minimum bandwidth requirement: https://prnt.sc/1059ckg
Other details: https://www.footfallcam.com/Content/data/documents/Download-Page/Guide/IT-Infrastructure-Guide.pdf

FootfallCam provides remote support on a global scale. The central database and reporting software is available for access remotely from anywhere in the world as long as an internet connection is available.

The data can be exported as xml and csv format to the business system.

The data of the store will not be affected if a counter is removed from the store. The data are stored on a database level linking both the branch name and code instead of linking it based on the individual counter. However, the counter will need to be deleted from the existing branch level in the database and allocated to a new one to prevent new incoming data from being aggregated to the removed store.

We would need to do the port forwarding for port 80 (to push data to the central server) and port 22 (for our technical team to remote connect to the counter for software updates). Please provide the external IP address and port to us. Also, you would need to allow firewall access for port 22 and port 80 for this counter. This can be done by adding an entry to the access control list.

WiFi coverage range is up to 100 metres in radius (in an open spaces), so it is unlikely that a customer would pass the window in 5 - 15 seconds. In addition, The counter collects large sample size and the WiFi counter data is normalised using the video counting data.

There is 2 options in doing this:
Option 1 – From your POS software, usually it will have the automatic export function, so the POS software can regularly dump the data to a folder. Then, we will set up our software to grab the data from that folder.
Option 2 – From our software, routinely request to your POS software to grab the data.

There is no maximum threshold on the number of devices to support. Yes, it is possible to have multiple people counter per gate or multiple gate per building.

Yes, we will propose to use our FootfallCam Mesh Hub which can be connected to LoRA type IoT devices.

FootfallCam 3D Mini uses radio frequency to connect with FootfallCam 3D Max2 — either 868Mhz or 915Mhz radio frequency. Depending on the legal radio frequency band, the pre-set radio frequency will vary between different countries.

In terms of the radio protocol, we are using a protocol based on the IEEE 802.15.4 MAC and PHY specification.

Data will be collected and store in two levels for a specific period of time before it is deleted.

Counter level

• Raw data: 10 days
• Minutes data: 7 days
• Hourly data: Permanent
• WiFi Data: 3 days

Server level   

• Minutes data: 8 days
• Minutes data: Permanent
• Hourly data: Permanent
• WiFi data: 30 days

It usually takes 2 hours to complete the server installation. You would need to install and provide TeamViewer access to our technical to work on the installation.

The data couldn't run on WiFi only. It requires the network cable to transfer the data from the counter to the server.

When the Internet connection fails, 3 days of the Wi-Fi counting data in the counter and the visitor data by hourly will be stored in the counter until the storage is fulled or pending to upload to the server.

Yes. 1 Mini Computer can be connected to 2 screens at once as there are 2 micro HDMI ports available.

We're developing LabelNest E-Display TagFreezer, which will be able to operate between 0-50 degree temperature. It is currently not available, do stay tuned for further updates on our product.

For now, we are unable to use magnets to fix E-Displays to workstation as further testing will be required.

LabelNest tags are not recommend for outdoors use cases as they are designed for indoor uses such as retail stores and smart offices.

Server type: Dedicated Server
Location of hosting server: France
DR site location of hosting server: the UK
Other details: https://www.footfallcam.com/Content/data/documents/Download-Page/Guide/IT-Infrastructure-Guide.pdf

Heatmap report is generated based on both Passer-by and Engaged Customer. The intensity of the colour is based on the min-max traffic count range of the particular time interval. The reason why some parts of the heatmap zone is without colour even though there are people passing by is because the time spent in the particular point (x-y coordinates) is so short that the colour is too light to give any significance.

A person is considered to be "Engaged Customer" in the report if he is in the heatmap zone for more than 30 seconds. Else, they will be considered as "Passer-by". The standard to be considered as an "Engaged Customer" is 30 seconds. If the area is very big or very small, we may adjust the time threshold.

The report can be generated on daily and weekly basis according to the schedule that will be manually configured by the user.

For the Retail Chain, the managerial level may want to know.

• Do we have a higher proportion of frequent visitor coming back on Friday evening?
• Is the staff level appropriate in each department of the stores?
• Are we closing the store too late or too earlier, they may want to look at the outside traffic during closing time.
• Does people tends to stay in the shop longer during weekends? How about Christmas?
• What is the anticipated number of people coming into the store over the next 7 days?
• Comparing stores in one region, how was the traffic profile for every store and other metrics like returning customer?

The product is sold as one, the hardware comes with the complimentary software. We manufacture both hardware and software in house hence they complement each other very well, we do have the function to export and import data in and out of our server to integrate with other software.

520mmX400mmX330mm, approximately 14 KG each box, each box can contain 13 units of FootfallCam.

Yes, the cloud version is free of charge.

You may choose to use your preferred courier and your own shipping account for expedited shipping though they will be at your own expense.
Alternatively, we offer expedited shipping service with surcharge. Rates may apply depending on delivery address, please contact us for a quotation at [email protected]com

You may purchase it via credit card (for less than 2 units) or bank transfer. Please contact us at [email protected] to request a quotation. All payment term for our product is strictly payment in advance.

We do not provide consultation services for customers on how they should act with the data they have. However, we do have a variety of case studies and reseller stories on how they use Footfall analytics

FootfallCam People Counter can only work accurately in well lit area. The entrance area where the traffic is counted will need to be well lighted. It could not work under a dim situation because the resolution would not be high enough for the FootfallCam People Counter software to work.

The FootfallCam People Counter entitled with 1 year manufacture warranty for hardware. Replacing the equipment will be charged after the warranty period.

Click here to view the Warranty Term and Condition.

Yes, it will. We are using your existing Wifi infrastructure or our compact plug-and-play sensor, we record signals and send them to the cloud. For privacy, every MAC address will be encrypted before it is being sent and stored in the server, preventing unauthorised users from accessing to these data. Because shoppers don’t need to actually connect to your Wi-Fi network or install a mobile app, you can measure their activity without interrupting their shopping experience.

We have a production lead time based on the number of units ordered. The delivery lead time would be approximately between 7-15 days subject to custom clearance after the payment is made.

You may need to provide me your company name and address so that we could make an accurate freight charge quotation for you. Please contact us at [email protected] to request for a quotation, please indicate the number of units and also the address that the units need to be delivered.

Yes, the product costs an one off price. We have an optional support contract which covers the technical support and software upgrades.

No, we do not have.

Each camera need software license for the use of People Counter System. One software license is for one camera and it is charged accordingly. However, our web-based reporting software supports unlimited cameras. It can extract data from multiple cameras and combine data into a group.

The hardware comes with the complimentary software (lifetime license), you can also export the data to be used with other software.

Depending on the region of consignee (receiver), FootfallCam will send out the units from the nearest FootfallCam warehouse.
For Europe, Western, Central and Northern Africa region, units will be sent out from UK.
For Asia and Eastern, Central and Southern Africa region, units will be sent out from Malaysia.

FootfallCam practises DAP Incoterm for all delivery where we will deliver the package right up to Customer's designated address. Customers only need to cover local import taxes, local duty taxes or sales taxes charges to settle custom clearance on customer site. If you have your own preferable shipping couriers, you may provide us your shipping account, but the delivery expenses will be charged on your account.

There are a variety of documentations that guides users on how to use the Analytic Manager and what do the reports indicate. If the user require an in-depth tutorial and guidance, FootfallCam offers Skype training for the hardware and software at an additional service charge. Please e-mail [email protected] for additional information on cost and structure covered.

We will charge per server installation, not per site. If multiple sites shares the same server, installation charges will only be applied once. On the other hand, if software needs to be installed in multiple servers, even if it is the same project/roll out, installation fee will be applied based on the number of server installation.

We do not charge to provide omnichannel insights. Omnichannel insight works by comparing the visitor's MAC ID between multiple channels, such as online website and physical store visits. We can track the customer's MAC ID when they visit the physical store via Wi-Fi counting, and provide this dataset to you. You may then compare the same MAC ID on your platform such as online websites or apps.

Yes, during import of goods, import duty and sales tax (VAT) will be charged by the local government. Since our FootfallCam is classified as a computer product, it would be exempted from import duty to most of the countries. Previously, as the United Kingdom is part of the EU, the customer will be exempted from the sales tax when the VAT number is provided. For now, as the United Kingdom is currently not part of the EU anymore and as a result of the Brexit, VAT will be incurred by the local government to import goods from the UK but not by FootfallCam. However, as long as your company is VAT registered, you would be able to claim back all the VAT charged. Therefore, this would not cost any extra cost/burden to your company.

Shipment will be under DAP Incoterm where FootfallCam will help buyer to arrange the shipment until the end of destination. Any import duty and sales tax incurred to the unit is responsible by the buyer.

Yes, you can import your sales data into our dashboard manually, or automatically via FTP. You can check out our sample sales conversion report here: https://www.footfallcam.com/Content/data/documents/Download-Page/Reporting/Store-Sales-Conversion-Weekly-Report.pdf

FootfallCam People counter is not located inside the washroom and it will only allocated at the top of the washroom’s entrance to track the people counting so the privacy of others is protected. So far, we have not received any security issues raised by our clients who are using the washroom management solution.

For our service, other than providing the free first-time accuracy configuration for every counter, we provide lifetime full technical support, meaning If you have encountered any issues regarding the device and the software, you could raise the support ticket to our technical team to provide you the immediate solution. Besides, we are more than happy to provide you the training online to guide you on how to retrieve the data and report from our analytics software

Yes, PoE midspan is included in the package with the people counter.

In most cases, our server is more than sufficient to cater to most customers’ deployment. We have customer which have 1000+ counters in their account hosted on our server.

If a customer would like to install more than 5000 counters in an account, normally they'd consider setting up our software in their corporate server and store their counting data in their database instead. However, we can propose the best solution based on each situation, please reach out to our consultants at [email protected]

For the demo account, most of our partners prefer to have a demo unit so that they can have the first-hand experience of using our counters and understanding how it works for both the hardware and the software. This way, you can collect visitor data and generate reports based on actual footfall on your site. Normally, we recommend our partners to install this counter at your office/store so that you can showcase to your customer.

Yes, FootfallCam do offer white labelling for our hardware and software. We can provide you with our counter without any branding so that you can add your logo onto it. For the software, you can upload your own logo and display your name in the title.

There are three tiers of reseller: Bronze, Silver, and Gold. Each tier imposes new challenges for the partner while at the same time, offering uncompromised benefits. We encourage all our partners to become a Gold tier Reseller so that you can apply to receive exclusive distributorship of FootfallCam in your region. The minimum requirements to achieve exclusive distributorship are 1000 sales target per annum, 8000 cold call prospects and 20 written case.

You may email FootfallCam of their success and experiences with FootfallCam to [email protected].

We will also provide you with the counter login for your customer, so that you can get the access for every counter. However for the reseller who interested to host the server (install at your own server), we could help you to configure, so that you will have the super admin access to overlook your customers account and get the separate report. This would charge if your client based is not more than 20.

Footfallcam as the manufacturer will not directly deal with the customer. As you may can see the testimonial in our reseller page in our website, we will pass the leads to the local reseller/ distributor to follow up, However, any leads passed by Footfallcam to reseller, reseller would need to sell at MSRP and regularly give the update to Footfallcam, so that we could look into the leads and provide the sales assistance to reseller. In addition, if the reseller has approached to the customer and successfully sell the unit, Footfallcam will also put in the record and make sure no other reseller is on the same bid with you.

"We recommended testers to go for the accuracy audit report. For that service, our verification specialist team will help you to fine tune (draw counting zone), schedule video recording, verify the live video to cross check with system count to ensure accuracy is reached, and finally produce the accuracy report sent to you via email. If you are purchasing more units, we can also provide a guide to you and perform it yourself if you do not want to have that service for every counter that you purchase."

We do not offer demo software accounts. Since all accounts recorded on our server are our customers’ data, we cannot use any of the data for demonstration purpose. Furthermore, falsely generated data would have no real meaning even for a demo report account.

There are two ways to access data, one is through FootfallCam Cloud Server or through the corporate server.

• FootfallCam Cloud Server
  All counting data will be uploaded to the server on an hourly basis (permanently). The account can be registered using the given link to view reports/analytics.
  
  
• Client Server
  The software is installed into your own corporate server and it will automatically receive a new update whenever available. Full access will be granted for this cloud-based software. This option is available if security is a major concern to you or a large quantity of FootfallCam has been installed in your company.
  

FootfallCam offer cloud server for users to host all of their visitor data free of charge. Users that are concerned with the security and privacy of the cloud solution may opt for a corporate server installation, which ensures that FootfallCam will have restricted access to the data of the user.

There are 2 possible scenarios:

• Scenario 1:
  The Footfallcam software is hosted on FootfallCam cloud server. You can access the data anytime and anywhere with your login details.
  
  
• Scenario 2:
  The Footfallcam software is hosted on your internal server. The camera will only be accessed internally via your network, and there will be no external access to the camera directly.

Yes, installing on your own server will have the same dashboards/features with the Cloud version. Please find the server requirements here.

You may also contact us for a quotation by emailing us at [email protected]

The Footfallcam Analytic Manager is available for free at the Footfallcam server. If you would like to install the portal on your corporate server, there will be a one time fee incurred and our technical personnel will install the software for you at a time convenient to you.

Click here to view minimum server requirement for server installation.

FootfallCam will ensure the software is up-to-date and the data is routinely backed up.

Click here for more information regarding on Server Installation.

Once the FootfallCam Analytics Manager has been installed in your server, you will be getting the same version of the FootfallCam Analytics Manager in your server. Hence, the data will be extracted and stored in your own server without having to access to the FootfallCam server.

• You will have complete control over the security infrastructure of your data (less concern about the security of the data).
• You will have lesser frequency yet more stable software updates.
• You will have to back up our own data.
  

Due to the smaller scale of the café and shop, unfortunately our visitor count couldn't work as your suggested. And I believe any counter in the market couldn’t address this issue.
Likewise I suggest, the most critical part for counting the people in the shop is the trend line, for example over the week and the pattern of the day, and not the absolute number. I hope our analytic could help you have the clearer view of all these trend.

The counter does not have artificial intelligence to recognize a person by facial features, nor can it distinguish between customers and staffs. We have developed the exclusion line feature which will nullify the counting of a certain pathway. While the counter cannot distinguish staff from customer by facial feature, it can completely void the counting of staff if they use a specific entrance. Alternatively, we have developed the Staff Exclusion Tag (SE Tag) to exclude the counting of staff in retail environment.

For the staff to be eliminated from the data, it could excluded base on the dwell time result from Wi-Fi count as the staff would stay in the store more than 4 hours. The time frame is adjustable according to the needs of the user of the FootfallCam.

You may add as many users as you like for access to footfall reports, you can also limit access to only certain stores.

Click here for more information regarding on User Setting.  

As mentioned previously we do not record videos, but in our Analytics Manager where all data are uploaded and reports are generated, we have an admin-level and user level accounts which restricts user level to make significant setting changes on the counters.

Yes, our portal login webpage will always use https for logins to encrypt the data and secure the connection.

Yes, we will set a unique login credential for each user, and they have the option to change the password at their will.

No, because it is coded into our system. However, you can add your company logo and name at the portal to be displayed to your customer.

The video will be recorded in the begining stage for verification purpose. Then, all recorded videos only store for 7 days (since the 3D image processing is done within the device to produce the count only), except the videos that are in the verification report will be stored until the counter is deleted.

The angle cannot be changed because the lens is not meant to be moved, and the counter is screwed in tightly to ensure the camera’s view does not change as it affects the accuracy as well. Hence the customer faces are not seen nor recorded (as the camera does not record any faces or even videos after the counters are verified).

FootfallCam tuning specialists will observe the appearance of the entrance through cameras’ live view and draw the tracking zone to differentiate the overlapping area. The tracking zone and counting lines will not overlap the tracking zone drawn on another counter to avoid double counting.

Even though each counter is manufactured with the exact same specifications, the differences in accuracy between 2 counters is mainly due to the environment of the store. Factors such as the space around the entrance, the proximity of the shelves, and swinging doors could potentially affect its accuracy. The tracking zone could alleviate the issue of people 'ping-ponging' between the counting lines, however, the size of the tracking zone cannot be too large to reduce the chance to track the people at the edge of the tracking zone due to the acute optical angle of images.

The Footfall accuracy report generated by our verification specialists is guaranteed with at least 95% accuracy for each counter. The validation is done with full transparency as the video and report will be sent to you to approve and verify. At any given time, you may manually schedule a video recording from the counter and once the video is uploaded, you may perform the accuracy audit by manually counting and compare against the system count. Afterwards, you will be able to generate a report for the accuracy.

You may manually schedule a video recording from the counter and when you have the video uploaded, and perform the accuracy audit by manually counting and compare against the system count. Afterwards you will be able to generate a report for the accuracy. Footfall accuracy handled by our verification specialists is at least 95% for each counter with full transparency by video validation for you

The accuracy can achieve more than 98% in the situation of ideal store environment. FootfallCam tuning specialist team will record a video recording for 30 mins until 50 mins, to perform the manual count based on the recorded video and compare with the actual system count. Accuracy rate is Manual Count (as Sample Size) divided by System Count.

Conditions to achieve 98% accuracy:

• Ideal ceiling height: 2.7m - 3.3m
• No swinging door
• No stock display/basket on the entrance that would cause customer/ staff hovering at the entrance
• No decoration dangling on the ceiling
• Consistence lighting condition
• Avoid carpet with spiral pattern that would cause the camera have difficulties in identify the height
• Avoid floor with mirror effect that would cause human height difficult to identify
• Avoid dark condition that couldn't identify the presence of the human
• Avoid the live view capture the cashier near to entrance and people tend to queuing up when making payment
  

Footfallcam has the manual accuracy tuning page for customer to perform the accuracy audit with the video footage recorded. If you feel that it is not accurate, you can provide us the time span and we will take video and investigate for you. The Wi-Fi data would need 3 weeks sample size data for us to define the threshold for the wifi counting data.

The standard process to monitor the data is for users to suggest to schedule video recording and perform the manual count using people counter video recording.

FootfallCam People Counter will use around 20mb data a day to upload videos for verification purpose. Once the counter is verified, the counter will only upload a maximum of 10kb of data per day.

Yes, due to the variances of each store environment, counter parameter settings can be fine tuned to make sure it is adjusted to fit into the current store environment and to optimise the counting accuracy. The retailer can choose to:

• Verify it by yourself
  The FootfallCam Analytic Manager V8™ is a user-friendly tool that enables individuals to carry out the verification by themselves.
  
  
• Verify it by FootfallCam Tuning Specialist
  Alternatively, our specialist can provide this service which takes up to 3 - 7 business days, and a report will be generated and sent to the retailer. 
  

Footfall traffic and conversion rate are key performance indicators for top management. People counter accuracy are under scrutiny, without a trustworthy system, the management cannot manage their stores effectively. Accuracy verification ensure that the counter's accuracy is higher than 95%.

The Wi-Fi tracker will detect the unique MAC ID according to the signal strength of the mobile device of people around the entrance. As the visitor approaches the entrance where the counter is installed, their signal will be picked up as long as the minimum signal strength threshold is met. That MAC address will be identified as the "in-time" of the visitor. Similarly, the MAC address of that visitor will be labelled as "out-time" as they leave the store. The time difference between the 2 signals will indicate the visitor duration.

Our counter have auto recording function. We understand that verification of the accuracy rate is very important for most of the retailers. Every recorded video would send back to our server by scheduled time (e.g. every morning 5am). The recorded video would transfer to our server and you could login to the portal and use the recorded video to do the verification manually. We also provide the tools for generate report, so that you could easily generate an accuracy report for each counter and you may want it to send back to your headquarter.

For every installation, Reseller / Customer will have let FootfallCam Verification Team know the details as below:
- Device Serial Number
- Name Company and Branch 
- Installation Completed Date
The Accuracy Audit Report will be completed within 14 day(s) after the request from the reseller / customer is received.

Mpeg, we only record video only for verification purposes where we will determine the accuracy of the counter by recording 30 minutes video 3 times a day to collect sample sizes. Once sufficient sample sizes are collected, FootfallCam will not record video anymore unless scheduled by customer

Retrieve from our server:

• We will provide you a FTP login detail, directory, etc.
• The system will auto generate the file at a specified time everyday.
• You can write a script to retrieve it from our server using the login details provided.

Pushing the Excel file to your server:

• You will need to provide us your FTP details such as:
  i) Username     
  ii) Password     
  iii) Directory
• We will make the configuration to auto generate the Excel file on our server every day/week (depending on the requirement).
• We will push the file to your server every day/week (depending on the requirement).
  

1. Retrieve data directly from the counter (Program/Script needs to run in the same network as the counter) :-

• a. Write your own script
• b. Get the data from the counter by using the API
  (http://<ip to counter>:<port>/pi-cgi/data_hourly.json?date=yyyymmdd (JSON Format))

2. Retrieve data from our database :-

• a. Request for a SQL login from us. Please provide the following details :-
  • i) Current Control Panel (footfallcounter.com) login details
  • ii) Counter name
  • iii) Counter branch
• b. For more information on the available command for the database login provided, please refer to the API documentation Section 2.2.
  
• c. Write our own Program/Script to suit your needs.

Integration of the Wi-Fi data into business intelligence systems may use done via the use of the export centre within FootfallCam Anayltic Manager. Alternatively, users may refer to our API Documentation for more detailed usage of API.

You able to export raw data from the FootfallCam Analytic Manager v8 with the methods listed as below:

• Manual Export
• Exporting via API
• Exporting via FTP
• Automate E-Mail scheduling

Click here for more information regarding on Export Data.

The data is stored and in our FootfallCam Analytics Manager, our web-based control panel. We do have an API export function which allows for you to integrate with a third-party software and pull the data from our server.

Click here for more information regarding on Export Data.

Yes, we do have an API function.

Click here for more information regarding on Export Data.

Yes, FootfallCam People Counter is CE certified.

Our counter requires internet connection to send traffic data into our central database. There is no problem if the counter temporarily loses internet connection, because it will automatically upload data once the internet connection is regained.

The coverage area will be fully depending on the view of the FootfallCam People Counter or IP-Cam used. FootfallCam Centroid will process the data collected for human detection.

Yes, every counter can be set with different threshold level to meet your requirement. The sensor can be independent to each other or to be connected with another sensor for people counting.

You can stop the FootfallCam People Counter from broadcasting their SSIDs by unplugging WiFi transmitter from the device.
As a result, this will also disable all WiFi data such as returning customer, unique customer, visit duration, outside traffic which will affect the data shown in company reports, store reports, marketing effectiveness reports, and shopping mall reports. This is because the counter is not able to collect WiFi data without the transmitter.

FootfallCam can remember the MAC address that stores in the database for last 30 days to identity the returning customer.

The display tablet will need to be able to connect to WIFI and display necessary information via our application or via a web browser. In terms of mobile app, our application is compatible with any version of IOS device however for Android, it is only compatible with version 9 and above.

The Wi-Fi tracking works in conjunction with the video counting to ensure the accuracy of the Footfallcam.

FootfallCam is not capable of group counting. It will not automatically categorize a number of visitors as one visitor group.

The counter is powered using Power over Ethernet. The main power required will be less than 10w.

The FootfallCam was designed to be a comprehensive solution and as a stand alone unit. There are no add-ons available for FootfallCam as all future developments and features are made available for every users of FootfallCam without cost. The only accessories that are sold for FootfallCam are wall brackets and drop pole mount to optimise the counting accuracy of FootfallCam based on height.

FootfallCam do not offer wireless people counter. However, Footfallcam only requires 1 cable to install and is powered over ethernet.

FootfallCam is compliant with the latest GDPR and we are not able to track a certain specific visitor, there is no reason to do so, reports are generated to create an overall trend for business decision makers to have actionable plan based on the reports, not on specific individuals.

The IP rating for Footfallcam is IP31.

FootfallCam Wi-Fi counting for the 5 metrics can cover up to 100 m² in radius provided no block on the path or wall.

Our device can be toggled to count in heat-map counting mode to count the number of people that passed the area, the number of people that stayed in a particular area, the length of duration they stay in the area, and the percentage of passers-by that are engaged with the area. A visitor flow map can be generated for venues with multiple devices installed to show how many people move from one location to another.

Yes, FootfallCam People Counter can exclude kids counting which are below 1.3m in height (Default Value).

For your information, you may raise a support ticket for adjust the threshold height is adjustable upon request.

The FootfallCam utilises both video counting and wifi counting to ensure accuracy beyond 95%. In regions where consumers seldomly use wifi connectivity, the FootfallCam can reliable function on video counting alone.

Yes, we have a routine health check software available for users to determine the networking status of their FootfallCam in real time.

There is no built-in battery in the FootfallCam People Counter.

Yes, the data from the counter can be transmitted via GPRS. However, the single USB port at the counter is normally being utilised for the Wi-Fi adapter in the Wi-Fi counting solution. To address this limitation, the user may use an external USB hub to build up more USB ports

Internet connection is use to send traffic data and recorded videos into the cnetral database. All counting are done locally on the FootfallCam counter and the traffic data are stored inside the counter when there is no internet connectivity. Once the data has been successfully uploaded onto the cloud server, the data will be deleted from the counter.

It is a report that generates and list out the status or faults of the respective counter that is located at different locations.

The FootfallCam People Counter does not support this option.

The WiFi counting detects the MAC address of the mobile device, and encrypts it in a specific way, so that it's still able to distinguish the unique devices and know if they've been here before (returning customer). The encrypted ID is stored, not the original MAC. We couldn't get the phone number though. The WiFi signal of the phone is linked to the device, not the SIM card, hence we could only get the MAC but not the phone number.

Yes, Wi-Fi and video counting are key technologies which are present in the hardware device.

Yes, each unit only require 1 IP address, and it supports IPv4 and IPv6, the counter has a option of DHCP and also configuring static IP settings.

Yes, we can discount people that are not entering the store.

Click here to watch the demo video from FootfallCam YouTube Channel.

It requires minimum 300 lux for it to be counting, under contrast light condition, if from the live view is able to see a human passing through (not too dark or too bright such as direct light pointing onto the lens) then it be able to count.

Click here to view datasheet of FootfallCam People Counter.

Unfortunately, we do not do for the thermal based people counting, as it has some of the limitation as follow:

• The counting accuracy will affected by sudden temperature / heat variations and light change.
• Inability to identify object passing by.
• Not applicable during winter.

FootfallCam People Counter is more advanced and accurate in this aspect as it could eliminate the problem stated above.

The weight of one FootfallCam counter is approximately 1.2kg.

Click here to view the datasheet of FootfallCam People Counter.

No, FootfallCam People Counter come with a Wi-Dongle attached and used to track visitors IP address and determine the visitor duration, cross shopping, turn in rate & returning customers.

Footfallcam does not require to have it's own separate internet connection and may share it's connection with other devices. The bandwidth usage by the Footfallcam is minimal and have nearly no impact on the connection speed of other devices.

Yes, as long as the FootfallCam People Counter has power is connected to the server, it is able to track the MAC address of the visitors.

FootfallCam Device Manager
This is where you can view the analytics and the reports. The data will be upload to our server every hour, so you can see the hourly breakdown in the analytic center. We also provide a set of standard report in the analytics Software, weekly report will compile in weekly basis; and daily report will compile in daily basis (which means you can see in the next day). Apart from that, you can also have the following features in our analytics software:

FootfallCam Analytic Software
This is where you can view the analytics and the reports. The data will be upload to our server every hour, so you can see the hourly breakdown in the analytic center. We also provide a set of standard report in the analytics Software, weekly report will compile in weekly basis; and daily report will compile in daily basis (which means you can see in the next day). Apart from that, you can also have the following features in our analytics software:

• Account Management
  Different users may have different job responsibilities and need to use the FootfallCam Analytic Manager ^TM in different ways. Individual user accounts can be setup for your team member, and access rights assigned accordingly.Every user will be assigned a user ID and password, which they will be able to access from any networked location. System administrator will have remote access to the accounts information, modify access rights and disable any account when a team member leaves the company.
  
  
• Email Scheduler
  Reports can be scheduled to be sent to the key person (e.g store manager for the store weekly reports, marketing manager for the campaign effectiveness reports, etc.) via email on a regular basis.
  
  
• Health Check
  A routine system health check is implemented, which check across the whole system to make sure all counters are connected and counting. This health check is usually scheduled to perform daily at a pre-defined time (eg. 12am). An automated email alert will be sent to the person-in-charge detailing any faults found, making this a pro-active yet manageable approach to maintain all the counters across your retail chain. Checking details:
  • a. Network issue and failed to connect to server
  • b. Alert for data is lower/ higher than usual
  • c. Counting data and Wi-Fi data upload checking
    
    
• Accuracy Audit
  It is important to be able to check that your counters are indeed counting accurately. Accuracy audit allows you to capture a short video clip, do a manual count and cross check it with the system count for this period. A verification report can then be generated, along with the video evidence, and centrally archived for future reference. Accuracy Verification basically is a process of ensuring the accuracy of each single people counter. Fine tuning camera parameter is vital for any single people counter as the accuracy may be affected by the different store environment. Accuracy verification act as a proof for the top management that the camera installed at the particular store has achieved the required counting accuracy to ensure the traffic data is accurate and reliable to be used for the future planning for the store.
  
  
• Data Export and Integration
  API are available to import or export data to and from a system. FootfallCam is a fully embedded software module, intended for any environment where store footfall counting is required. Business intelligence (BI) system extracts and analyses footfall data (from FootfallCam central server) together with ePOS data or staff labour hours (from retailer’s ePOS system or staff management system) to produce management report for corporate strategic planning. Ways of Integration:
  • a. Pull data via API
  • b. Pull data from central database
  • c. Push data to your FTP server
  • d. Download CSV from FootfallCam control panel
    
    
• Centrally Manage All FootfallCam Counters
  In the control panel, you will be able to fully manage your FootfallCam counters, assign or edit any configurations remotely. You will be able to setup the branch ID, counter ID, number of counters per branch, counting period, holiday / late night shopping, etc.

Our marketing effectiveness report shows the customer behaviour and traffic patterns pre-marketing event and post marketing event. Retailers can set the marketing period (e.g. 4 July to 6 July) in the report, and report period for example from 28 June to 13 July, and they will get to see the evaluation of the traffic pattern pre-event ( 28 June to 3 July), during the marketing campaign ( 4 July to 6 July) and Post- event traffic pattern ( 7 July to 13 July).

The figure in the counting reports show only total of “INs”. This is because the total of “INs” would be more critical for a store to compare their sales conversion rate. And the number of In and Out would be roughly the same. Most of the retail stores are using the total of people walk into the store to do the analytic for sales conversion rate and the KPI analysis.

The data on Daily Report will only be available on the next day, for example, 18th June data will only be available on 19th june. Similiarly, the data on Weekly report will only be available on next week. For example, week 19 data will only be visible from week 20 onwards.

We have over 15+ reports available for retail chain and an additional 5+ reports that are exclusively for shopping mall usage.
Click here to view FootfallCam sample report.

The counting data generated by Footfallcam can be used in a variety of ways. Some stores use them to optimize staff planning, evaluate their marketing effectiveness, review the number of customers that generate revenue.
Click here to read our case study.

The WiFi analytics looks at the general trend of the indicators, not single customer. The customers that does not carry a mobile device would be a statistical discrepency and would not affect the overall trend of the indicators.

Data will be stored permanently in the server, as the data is meaningful for forecasting from the historical year.

The dwell time of a visitor is calculated by identifying their mobile phone's unique MAC ID. If the signal strength of the MAC ID has two peaks that are above the defined threshold, they are then identified as the IN time and the OUT time of the visitor.

The software can support unlimited cameras.

The functions are as below:

• Using the Wi-Fi tracking, we can detect the number of smartphones that are within the premise and the percentage of people that enter the store.
• To track whether customers are returning customer since every customer would have their unique identifier by using smartphone and also the duration they stay in the stores.
• Track the time a shopper leaves and enters the store which is able to generate the visit duration.

Due to privacy concern, MAC addresses are stored in FootfallCam database and has been hashed at counter level. It is a one way hashing. Therefore, no users including FootfallCam personnel will be able to view the original MAC address information of customers.

Yes, based on our zone counter, the reports generated will be able to determine the average dwell time of each visitor in that area.

Yes, you can see the full history data from the beginning of the date. All data is stored in the central database.

Sales conversion rate is defined as how many percentages of the visitor (which has entered on the site) has converted into actual sales. This result allows the manager to see a deeper insight of the store performance. For example, high footfall will mean the store is attracting a lot of customers from outside traffic but a low conversion rate will indicate that it is not doing a good job of maximizing sales opportunities.

The dashboard can be displayed either on tablet or any display monitor. Ideally, it should be placed somewhere in the store where it can be easily seen by store manager and staff.

Dashboard is available upon request as each dashboard need to customized and built by our specialist to cater for each store's use case. In order to collect the required data for Queue Management Live Dashboard, our people counter, FooffallCam 3D Plus need to be installed at the position to cover the queue area and configured with queue counting parameter settings.

Yes, our counting data will be uploaded to the cloud server every hour. Thus, the store manager will be able to check the data at the end of the day using any WiFi enabled devices.

The Wi-Fi tracking is available for both inside and outside of the shop. The data acquired from the Wi-Fi tracking will be used to track various metrics such as outside traffic, turn in rate, visit durations, unique customers and returning customers. Therefore, it is relevant to cater for the entire shop.

FootfallCam detects the MAC address of a customer to identify the specific customer is a returning customer or not. These MAC addresses are hashed in one-way hashing method to ensure that even the customer’s MAC addresses are not stored.

Only collected counting data, meaning the number of visitors coming in and out of your stores will be stored in the central database. The counts are in text format that is being recorded and transmitted to the server to produce footfall reports.

The sales data may be uploaded daily, or in bulk. As long as there is a specified data in the file uploaded, FootfallCam Analytic Manager v8 will be able to distinguish the sales volume and correlate it with the correct footfall data.

Yes, the data will be uploaded once the counter regain its internet connection. (Provided counter power is turned on and running when the counter does not have internet connection).

Port forwarding is not required as the counter will ‘push’ the traffic data to the central database automatically.

The data will require an aggregation period of 2 hours. An example is for data beginning at 3:00pm and ending at 4:00pm, it will be available at 6:00pm. This is to ensure that all data are properly uploaded. All daily report will be generated the next day at 6:00am, and all weekly reports will be generated on Monday at 6:00am.

The data backup will be logged for 3 months in the server.

FootfallCam Centroid supports both FootfallCam People Counter and generic IP CCTV. Each Centroid can connect up to 8 devices at the same time for 1 functional feature.

To connect with FootfallCam Centroid, CCTV must satisfy the following baseline requirements:

• RTSP enabled
• No fish-eye lens, no panoramic view, no wide angle lens with distortions
• At least 720p, 10 FPS
• Landscape view orientation

Other functional feature may impose further environmental and performance constraints.

No, Centroid does not draw power from RJ45 cable, it already has a dedicated power adapter that comes in the box. It does require RJ45 cable for internet connectivity.

Yes, it can be used for controlling electronic gates etc, however special hardware and wiring is required, hence it must be noted during product inquiry. Centroid does not come with GPIO output in the box.

Centroid can work with DVR, as long as the DVR is configured to channel each CCTV footage via individual RTSP streams.

Centroid may work with NVR if NVR can also be configured in a similar fashion.

Centroid will send all data immediately to FootfallCam server. A local copy will also be saved on device for 14 days.

Staff exclusion tag are not readily available with Centroid + CCTV due to a few limitations:

1. If a CCTV can see a person's front view when he/she enters, it then can only see the person's back when exit. This means accuracy=0% in one of the directions.
   This is not the case for top down counter where no matter staff is entering or exiting, front view can be seen.
2. CCTV is usually installed at edge/corner of the ceiling (because people don't like being watched), that may occlude/shrink the view of staff tag.

Centroid itself has a custom OS already. Users do not need to have another environment to host Centroid for its processing/counting function. Centroid is a standalone device which outputs counting data, to either FootfallCam's cloud server or the client server.

Centroid is connected to the security cameras via RTSP connection via RJ45 LAN cable; usually it is connected to a switch, not directly into Centroid's ethernet port.