FootfallCam Lab* faces a unique business challenge with their retail stores, each exhibiting varying sales performance. Some meet their sales targets, while others lag behind. Their sales manager lacks insights into which stores to push further and which have already reached their sales potential. This dynamic makes it challenging to develop tailored strategic plans for each store type.
Utilising the Sales Tracker App, it suggests strategic sales actions. The app enables their sales manager to simulate potential sales outcomes based on these suggestions, providing an additional data dimension for informed decision-making, moving away from gut feelings.
*This is a fictitious company and a hypothetical use case.