Marketing ROI Tracker App

Tracking the effectiveness of each marketing event enables managers to gain insights into the success of their campaigns and make data-driven decisions, thereby optimising their marketing strategies.


“Quantify the ROI of Each Marketing Events”

Businesses often organise various marketing events over time to boost sales. However, marketing managers face challenges in assessing the effectiveness of individual campaigns and identifying those that resonate with their target customers. Typically, they must gather data from multiple sources and rely on guesswork to estimate campaign effectiveness. FootfallCam's Marketing ROI Tracker app simplifies this process by providing marketing managers with a streamlined and scientific way to quantify the ROI of each campaign, requiring minimal effort.

FootfallCam People Counting System - Quantify the ROI of Each Marketing Events

FootfallCam AI

Retail - Marketing ROI Tracker App

Typically, marketing managers would have visibility into the spendings, footfall, and sales data of each event from multiple sources.

Retail - Coupling Big Data with FootfallCam AI

Leveraging Big Data and market intelligence from AI models, FootfallCam AI intelligently learn from historical campaigns to provide data prediction and helps you to quantify the lift rate.

Retail - AI Recommendationson Event Effectiveness

Continuously learning from the AI model, intelligently assess and recommend the effectiveness of an event and predict likely outcomes for upcoming events.


"The key to optimising promotion spending is determining which half is wasted, as famously stated by the saying, "Half the money I spend on promotion is wasted; the trouble is I don't know which half."

Events Profiling
Marketing Evaluation by Stores
Marketing Effectiveness Report

Events Profiling

FootfallCam People Counting System - Designed for Marketing Managers

Event Profiling and Categorisation

Compare the return on investment (ROI) of various events, identify patterns, and quantify the relationships between demographic groups, dwell time, and spending in relation to event investments.

Marketing Evaluation by Stores

FootfallCam People Counting System - Gauge Marketing Effectiveness across Zones

Gauge Marketing Effectiveness across Stores

By analysing footfall, sales, and other metrics across stores, the app provides insights into marketing effectiveness for different store types, enabling targeted campaigns for each.

Marketing Effectiveness Report

FootfallCam People Counting System - For Management Review

Assessing Event Return on Investment (ROI)

By targeting the right audience with relevant marketing messages, Marketing Director can increase their return on investment (ROI) and reduce marketing costs by avoiding wasted efforts on audiences that are unlikely to convert.

A Better Way to Track Your Business’ Sales Performance

Marketing ROI Tracker App

Learn how Marketing ROI Tracker App addresses your business challenges.

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Event ROI Forecasting

Marketing ROI Tracker App Icon

Marketing ROI Tracker App

Analyse past campaigns and data to predict new campaign performance and assess their investment potential.

What You’ll Need

  • Footfall Data captured by FootfallCam people counters
  • Training Data (Optional):
  • Duration of Event
  • Budget Allocated for Each Event
  • Cost Spent for Each Event
  • Sales Data for Past Events

Use Case in Action

FootfallCam Lab

Business Challenge

FootfallCam Lab's marketing team, like many organisations, strives to optimise event costs while maximising sales and footfall. Despite hosting multiple events over the years, they lack visibility into each event's effectiveness, impeding investment decisions on which events to continue and which to discontinue.


With the Marketing ROI Tracker, FootfallCam Lab can predict the impact of upcoming campaigns, simulating various event scenarios based on historical performance. This empowers the marketing team to prioritise campaigns, resulting in a 18% increase in event ROI.

*This is a fictitious company and a hypothetical use case.