Supermarket Store Intelligence

Turn CCTV into supermarket intelligence, measuring queues, loss, and aisle performance in real time.

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What It Is

A standardised store intelligence system that activates your existing cameras to measure queue performance, loss risk, and aisle effectiveness. It delivers actionable insights within weeks, without full-store coverage, complex integration, or operational disruption.

Operational Visibility

Transform store activity into measurable performance insights. Monitor queues, detect loss risk, and evaluate aisle performance using real operational data. Focus on high-impact zones to improve throughput, reduce loss, and increase conversion.

Queue Control

Monitor queue length, waiting time, and service recovery in real time. Detect peak congestion, trigger staff response, and stabilise checkout operations before customer experience, sales performance, and overall store efficiency are impacted.

FootfallCam Loss Prevention Visibility

Loss Prevention Visibility

Identify high-risk areas through dwell patterns and time-based behavioural anomalies. Focus staff coverage on repeat risk zones and reduce shrinkage without requiring additional infrastructure or full-store surveillance coverage.

Aisle Conversion

Compare traffic, dwell, and sales to identify underperforming areas across the store. Understand where shoppers pass without purchasing, and optimise layout, promotions, and product placement to improve conversion per space and maximise revenue potential consistently.

FootfallCam Aisle Conversion
FootfallCam Store Flow

Store Flow

Analyse how shoppers move through the store in real time. Identify dominant paths, missed zones, and circulation gaps to optimise layout, improve category exposure, and ensure higher-value products receive maximum visibility and engagement opportunities.

Standard Pack

Deploy a fixed system using 20–30 cameras across key areas. Reuse existing infrastructure or upgrade selectively. Same outputs delivered regardless of entry option.

FootfallCam Standard Pack

Standard Pack

Deploy store intelligence using 20-30 cameras

20-30 Camera Coverage

Works with Existing CCTV

Key Zone Intelligence

Includes:

Entrance

Checkout

Aisle

Promo

Deployment Options

Reuse CCTV

Replace CCTV

SaaS

What It Returns

Deliver measurable improvements in store performance through recovered sales, reduced shrinkage, and improved operational efficiency. Conservative estimates based on typical supermarket operations.

FootfallCam What It Returns

Why It Works

A standardised, scalable approach designed for real supermarket operations, not lab conditions.

Uses existing CCTV infrastructure

No full-store coverage required

Focus on highest-impact zones

Real-time operational alerts

Standardised KPIs across stores

Comparable benchmarking

No IT integration dependency

Deployable in weeks

Scalable store-by-store

Proven Results

Demonstrated across live retail environments, delivering measurable improvements in queue performance, shrinkage visibility, and aisle optimisation within weeks of deployment.

  • Queue time reduced within 4 weeks
  • Risk zones identified in first week
  • Conversion improved after layout changes

Start with 20 Cameras

Run a pilot in selected stores, compare before and after performance, and make decisions based on real operational data. No commitment required beyond initial deployment.