For CCTV and security installers delivering camera-based infrastructure in retail, public spaces, and commercial environments. As customer expectations evolve, installations increasingly include requirements beyond recording and remote viewing. FootfallCam is designed to extend standard CCTV delivery with measured outcomes, without altering installation practice, commercial models, or on-site responsibility. Learn how this works in practice - what changes, what does not, and where installers remain fully in control.
Why Partnering with FootfallCam?
1
Staying Relevant in Modern CCTV Projects
As tenders increasingly reference counting and occupancy metrics, FootfallCam provides a direct extension to familiar CCTV deployments. No new installation discipline, no analytics liability, and no ongoing tuning burden, just a controlled way to meet new requirements using the same physical infrastructure.
2
No New Technology Burden
FootfallCam is deliberately designed to sit within standard CCTV workflows. The cameras, NVR, cabling, mounting, commissioning, and maintenance processes remain unchanged. Analytics configuration, tuning, and lifecycle management are handled by FootfallCam, allowing installers to deliver projects without acquiring new disciplines.
3
Your Role Remains the Same
Installers continue to deliver physical infrastructure and charge accordingly, including hardware supply, installation, commissioning, and site visits. Coverage planning and camera placement follow established CCTV practices. FootfallCam ensures analytics functionality without altering installer scope or billing models.
4
Higher Project Value, Same Delivery
As customer expectations evolve, projects increasingly favour solutions that extend beyond recording. FootfallCam enables installers to participate in higher-value tenders, increase attachment rates, and expand project scope, without adding operational burden or compromising delivery quality.
Together, these pillars describe a controlled extension of CCTV delivery, one that responds to changing requirements without forcing installers into new roles, risks, or operating models. FootfallCam is not a replacement for existing practices, but a structured way to remain eligible, competitive, and relevant as demand evolves.
Testimonial
“Partnering with FootfallCam expanded my reach, connecting me with fresh and exciting projects.”
An installer from United Kingdom
Partner with FootfallCam since 2019
Testimonial
“FootfallCam has expanded my services and diversifying my market reach from retail and malls to libraries.”
An installer from United States
Partner with FootfallCam since 2020
Testimonial
“Joining FootfallCam let me showcase my expertise, earning trust as a reliable installer for major ventures.”
An installer from Spain
Partner with FootfallCam since 2019
Testimonial
“Since joining the FootfallCam installer program, I've gained access to more project opportunities, resulting in increased job prospects.”
An installer from Oman
Partner with FootfallCam since 2022
Testimonial
“I'm excited to be part of FootfallCam's installer network; it's significantly increased my income and provided ample job opportunities in India.”
An installer from India
Partner with FootfallCam since 2020
Benefits
Take control of your earnings
- FootfallCam empowers partners to offer an extended array of services to our clients, unlocking revenue growth opportunities and solidifying their status as preferred FootfallCam installers.
- Access to a steady stream of projects ensures consistent earning opportunities.
- Ability to scale up or down based on workload, providing flexibility to maximise earnings, potentially creating more junior team jobs.
Guaranteed prompt payments, improved cash flows, financial stability.
- Timely payments for completed projects guarantee steady cash flow between assignments.
- Predictable income cycles contribute to greater financial stability.
- Reduced financial stress with reliable income from FootfallCam projects.
Expand your client base, extra revenue streams
- Access to FootfallCam's extensive client network offers opportunities to work with new customers.
- Exposure to diverse project requirements expands your portfolio and expertise.
- Collaborating with FootfallCam enhances credibility, attracting new clients seeking trusted installers.
Rewards, perks and benefits
- Reimbursement for travel expenses ensures your costs are covered while on assignment.
- Access training and resources to enhance your skills and stay updated on industry trends, empowering you to deliver exceptional service.
For Installers Who Value Quality, Clarity, and Trust
If you are already installing CCTV and want a low-risk way to meet evolving customer requirements, we invite you to explore how this model applies to your projects. The next steps are intentionally simple and obligation-free.
What do I need to do?
If you're an installer, electrician, or cabling expert, welcome aboard!
- Suitable for:
- CCTV and security systems installers
- Alarm system installers
- Retail System Providers (e.g.: ePOS, EAS etc.)
- Certified electricians and handymen
- Cabling expert
- Field service contractor or subcontractors
- Looking to expand your client base and service portfolio? Partnering with us means supporting FootfallCam's customers in their project deployments and becoming part of our trusted rollout network.
Requirements:
- Relevant Experience: Demonstrated experience in electrical work, CCTV and security system installations, alarm system installations, cabling expertise, or field service contracting.
- Professionalism: Commitment to professionalism, reliability, and high-quality service provision to support FootfallCam's customers.
- Training Completion: Successful completion of FootfallCam's online training program tailored to installer requirements.
- Service Portfolio: Desire to expand client base and service offerings by joining FootfallCam's trusted installer network.
- Background Check: Clear background check ensuring suitability for partnership with FootfallCam.
What do I need to do?
Perform field services, which involve:
- Conducting site surveys
- Installing low-voltage cabling and devices (including replacement or dismantling)
- Completing basic device configuration and setup (with full support from FootfallCam)
- Conducting site visits for troubleshooting and diagnosis (with full support from FootfallCam)
FootfallCam backs you up on all projects
Ensure the completion of all projects
- FootfallCam engineers will be on standby to provide necessary remote support during your site visits.
- The floor plan, including the agreed positions of devices and the start and end points of the cabling route, will be provided to you prior to any site visits.
Handle technical issues and customer concerns
- Should there be any concerns regarding IT or network configurations, they will be fully handled by FootfallCam. There is no need for you to deal with the IT team.
- All customer concerns (non-field service related) should be referred back to FootfallCam to liaise with customers.
- Your job is to ensure the field service is completed as per the agreed scope of work.
Additional payments for extra hours required
- Extra payment will be provided for hours worked beyond the agreed schedule.
- Extra hours must be communicated to FootfallCam and approved for payment processing.
Partnering for Future Growth
Provisions of Local Service Contracts
Offering local service and maintenance as part of post-installation support, with the potential to become the customer's preferred contractor.
Become a FootfallCam Country Manager
Serve as the primary point of contact for your country, providing support to all FootfallCam partners within your region.
Become a Local Distributor of FootfallCam
Supporting local installers with stock availability, utilising warehousing capabilities to maintain and distribute ready stocks locally.
Sign Up Process
Register
Sign up today, and we'll keep you in our records.
Job Requests
Receive job requests; accept or decline them.
Take Up Jobs
Provides on-site field services with work order.
Job Completion
Obtain customer sign-off upon job completion.
Get Paid
Submit your invoice for payment processing.
Case Study
Extending CCTV Without Changing Delivery
Protecting Scope in Competitive Markets
From Single-Service to Multi-Scope Projects
Growing the Team Without Growing Risk
Competing With Larger Integrators
Extending CCTV Without Changing Delivery
Case Study 1
Extending CCTV Without Changing Delivery
Profile
Senior CCTV installation engineer with 18 years’ experience, operating a regional security contracting firm in the UK.
Story
This installer regularly delivers multi-site CCTV projects for retail and commercial clients, often responding to structured tenders. Increasingly, tenders referenced occupancy and people-counting requirements alongside standard CCTV. FootfallCam was selected because it aligned with familiar camera installation workflows while removing the need to support analytics logic. The installer continued to design coverage, install cameras, and commission systems exactly as before, while FootfallCam handled the analytical layer remotely. This allowed the installer to remain eligible for newer tenders without retraining staff or altering commercial models, while maintaining confidence in post-installation responsibility boundaries.
Protecting Scope in Competitive Markets
Case Study 2
Protecting Scope in Competitive Markets
Profile
Technical director of a mid-sized CCTV integrator with 25+ installers, operating across Southeast Asia.
Story
In a highly price-competitive market dominated by commodity CCTV hardware, differentiation had become difficult. Clients increasingly asked about “smart cameras” without fully understanding the implications. The integrator adopted FootfallCam to provide a controlled, analytics-enabled option that did not disrupt delivery teams or introduce new support liabilities. Installers continued focusing on physical infrastructure and maintenance, while FootfallCam absorbed analytics accuracy and platform responsibility. This allowed the firm to protect installation scope, reduce downward price pressure, and respond confidently to evolving client expectations without restructuring internal teams.
From Single-Service to Multi-Scope Projects
Case Study 3
From Single-Service to Multi-Scope Projects
Profile
Founder of a small CCTV installation company, 9 years’ experience, operating in Northern Europe.
Story
The installer initially provided CCTV-only upgrades for small retail chains. Clients increasingly asked whether footfall or occupancy data could be added, but the installer lacked confidence in proposing analytics-led solutions. By adopting FootfallCam, he was able to position analytics as a managed extension rather than a new service. Cross-selling became a natural part of CCTV refresh discussions, without altering installation workflows. Over time, the average project scope expanded, while delivery effort remained stable. The installer gained confidence not by becoming an analytics expert, but by knowing FootfallCam remained accountable beyond installation.
Growing the Team Without Growing Risk
Case Study 4
Growing the Team Without Growing Risk
Profile
Managing director of a regional security integrator, expanded from 3 to 15 staff over five years, based in Australia.
Story
As the company grew, maintaining delivery consistency became a priority. Introducing new technologies typically meant more training and higher risk. FootfallCam was selected because it did not require changes to installation roles or on-site procedures. New hires were trained using existing CCTV standards, while analytics delivery was centralised through FootfallCam. This allowed the firm to scale operations, bid for larger multi-site projects, and maintain quality control without adding specialist analytics staff or increasing post-installation support overhead.
Competing With Larger Integrators
Case Study 5
Competing With Larger Integrators
Profile
Owner of a boutique CCTV firm with under 10 employees, operating in a highly competitive metropolitan market in North America.
Story
Facing competition from national integrators, the firm struggled to differentiate beyond price. Clients increasingly compared proposals based on capability rather than hardware alone. FootfallCam enabled the company to offer analytics-enabled CCTV projects comparable to those proposed by much larger competitors. Installation remained within the firm’s core competence, while FootfallCam provided backend capability and assurance. This levelled the playing field, allowing the installer to compete for larger contracts without expanding headcount or overcommitting resources.
FAQs
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