Real-time Occupancy Dashboard Display

FootfallCam accurately counts how many customers are going in and out of your building, giving you real-time data on the number of customers inside - your occupancy. A tablet display at the entrance uses a simple traffic light system to inform customers whether they should enter, or whether the maximum occupancy has been reached and they should wait. When other customers exit, the screen will update accordingly.

Understand Your Visitors

Gain access to footfall data and evaluate patron behaviour, through visitor count, dwell time, returning patron, amongst other metrics. By gaining insight to patron behaviour and identifying peak/off-peak times, libraries can:

Data can be accessed through the dashboard and generated into custom reports, enabling deeper analysis of the library’s footfall performance.

99% Counting Accuracy with 3D Video Counting

FootfallCam people counters use 3D depth-mapping technology in order to detect the height of those entering the tracking zone, allowing the camera to ignore objects and just count people. Equipped with a powerful onboard CPU and two wide-angle fisheye lenses, FootfallCam people counters have one of the widest coverage areas in the industry, with the ability to deliver up to 99.5% accuracy.

Designed Specifically for Libraries with Customisable Workflow

In addition to the 60+ readily available reports, FootfallCam has an array of widgets available which can be used to combine and make customised dashboards and reports to address your business requirements. Here are a few examples of the widgets available:

With this, libraries can customise reports tailored for their requirement, export them as PDF files, and even print them straight from our software.

Event Tracker

FootfallCam Analytics Manager V8TM comes equipped with the Campaign Tracker toolkit, allowing businesses to monitor the variation in footfall across an event.

FootfallCam Connectivity

FootfallCam people counters are designed to be quick and easy to set up by anyone, even without prior technical knowledge. Every counter is plug-and-play, where all that is needed is one ethernet cable to provide power and internet access. Only two screws are required to secure the camera to a surface, which are included in the box along with all the necessary components to get up and running.

Connect the counter to a router with a standard ethernet cable to pair it with our software platform. Alternatively, internet access can also be provided by using a mobile-router with a 3G/4G SIM card.

IT Security and Privacy

At FootfallCam, customer’s data security and privacy is our priority. We have taken steps to strengthen the infrastructure of our network to minimise any potential risks that may occur to FootfallCam cloud solution and its company.

As part of a multi-layer approach to FootfallCam’s IT security, we deploy defence mechanisms such as:

• Object Relational Mapping (ORM) Framework
• Multi-factor Authentication
• Encrypted Access Token
• Secure Protocols
• One-way Hashed Passwords
• Health Check Monitoring System

Furthermore, FootfallCam’s IT Security specialist will review websites and applications on a regular basis and update infrastructures with appropriate security configurations to ensure that the patches are up-to-date.

Fully Automated System

FootfallCam people counters operate on a fully automated system architecture, meaning that businesses can optimise their operations and focus their efforts elsewhere.

• Staff are no longer required to manually count visitors, whilst management can rely on accurate, real-time data to gain insights into their performance.
• Automatic health checks and firmware updates keep FootfallCam running at top performance.

One-cable installation

Each counter can be installed quickly and easily, even without prior technical knowledge. All that is needed is one ethernet cable to the back office network to provide power and internet access.

Case study #1 Haringey Libraries

Eight of Haringey’s Libraries were undergoing refurbishment which called for the need for a people counting system.

Amongst other competitors, FootfallCam was selected with the awarded marks of 100 (full marks) on product pricing and quality.

To ease the application process for funds and additional resources (eBooks: computers, iPads), FootfallCam has provided them with solid data on:

Case study #3 Otis Library

Otis Library is an important community library in the city of Norwich. To better serve their patrons, they wanted to have a clear understanding of their population demographics.

Using FootfallCam’s advanced AI video analytics, they were able to differentiate the count of:

With the help of our technology, they were able to target the right audience in their marketing and advertising, boosting their visitor volume and better serving their community.

Case study #5 Plainview-Old Bethpage Public Library

Plainview-Old Bethpage Public Library was looking for a reliable method to track their patron’s footfall, particularly during marketing campaigns in the library.

Using the Campaign Tracker toolkit, the library’s management could effectively monitor the variation in footfall in the following:

The library was able to make informed and intelligent data-driven decisions for targeted marketing, resource allocation, and future developments.