Data Analytics, Real-time Dashboards and Management Reports
Performance Review Management Report
The FootfallCam analytics platform offers management reports for KPI tracking, SLA review, and benchmarking, enabling data-driven decision-making and performance evaluation for businesses.
- Macro view of footfall trends
- Leaderboards: Top-performing and under-performing stores
- Trend Comparison: Current vs Preceding periods
Store Profiling Dashboards
Provides valuable insights at both the company and store levels. It presents traffic patterns for individual stores, enabling businesses to understand footfall trends and customer behaviour. Additionally, the dashboards summarise the unique characteristics of each store, facilitating tailored sales and marketing strategies for enhanced performance and customer engagement.
Live Demo
Sales Management
- Provide an overview of sales performance based on footfall insights.
- Retailers can track sales performance and identify peak sales periods using the report.
- This report enable retailers to set and monitor sales targets for each store.
- Retailers can make data-driven decisions to optimise staffing and sales strategies.
- Help retailers identify trends and opportunities, leading to improved sales strategies and increased profitability.
Promotional Optimisation
- More than half of all retail sales are made during promotions.
- Visualising data across the promotional cycle is crucial: pre-promotion, promotional period, and post-promotion.
- The marketing effectiveness report highlights the trend of key metrics throughout the promotional cycle.
- Retailers can assess the impact of each marketing campaign using this report.
- Data-driven assessments enable retailers to optimise strategies for maximum promotion results.
Descriptive Analytics with Investigative Data Insights
The descriptive analytics provide in-depth data insights, uncovering past and current trends for comprehensive analysis. On the other hand, the exploratory analytics, with features like Pivot Grid and Trend Analysis, allow businesses to delve deeper into the data, enabling them to identify patterns and correlations for more informed decision-making and strategic planning.
Live Dashboards for Immediate Actions
FootfallCam's live dashboards provide real-time data insights, empowering businesses to take immediate actions based on footfall trends and configurable business rules. Instant notifications and alerts keep stakeholders informed of any critical changes. With action logs, businesses can track and review actions taken. This ensures the timely achievement of service level agreements and enhances operational efficiency.
“In addition to the management reports, the real-time dashboards and analytics tools provide me with valuable data insights, adding an extra dimension to the data view.”
Challenges: While the management report is useful for KPI review, it falls short when customers need tools for ad-hoc investigative work, leading to a lack of flexibility in data exploration and analysis.
With FootfallCam: FootfallCam analytics platform offers a range of exploratory analytics tools, that includes Pivot Grid, Entity Comparison, Time Series Comparison, enabling customers to perform ad-hoc investigative work and gain deeper insights from their data.
Reports for all Industries
For stakeholders to gain deep insights into the aspects such as operation, marketing and customer profiles.
Learn MoreMarketing Effectiveness Report
Sales Conversion Report
Occupancy Report
Company Daily Report
Company Wide Weekly Report
Store Summary Report
Staff Planning Report
Marketing Effectiveness Report
Marketing Effectiveness Report
This report can be used to measure the effectiveness of the marketing campaign for the retail stores. This further can help the management to make important sales decision such as whether more promotion campaign is required. The benchmark of the report are as below:
- Visitor Count
- Turn In Rate
- Visit Duration
- Returning Rate
- Sales Conversion
Retail Stores
Individual Retail Shop
Sales Conversion Report
Sales Conversion Report
Sales conversion report allows the users to understand the relationship between the traffic and the sales volume. Managers or other report users can see the monthly, weekly and historical trend of the number of data which then integrate with the sales volume information to compose sales conversion rate.
Retail Stores
Individual Retail Shop
Occupancy Report
Occupancy Report
Footfall data can formulate occupancy report which can assist the management to better manage their occupancy level. This can be utilised to identify the impacts of any marketing events by the number of people entering the sites. Staffs allocation can be arranged in a better way and maintenance activities can be scheduled when the visitors numbers are relatively low.
Shopping Mall
Museum
Casino
Retail Shop
Company Daily Report
Company Daily Report
Based on the footfall data collected by our counter, you can see your store or company daily footfall report. The report reflects total visitors in a day, turn in rate, visit duration and also the returning rate for the visitors.
Retail Stores
Retail Shop
Casino
Company Wide Weekly Report
Company Wide Weekly Report
This report is suitable for retail stores as it can display the data for all the branches. You can have the data for all the branches in 1 report so that you can do our analysis more conveniently. Side by side compare can be done, and you can know the performance of different branches through this report.
Retail Stores
Store Summary Report
Store Summary Report
This report presents a summary for your store or branches footfall data. This can further be used in wider use such as company management reporting purposes. This report can be integrated with other store’s data such as sales analyse to provide the company management a tool for business decision making process.
Retail Stores
Retail Shop
Staff Planning Report
Staff Planning Report
In a business, the most important thing is cost efficiency. To manage the cost in a better way, we have staff planning report for this purpose. This can be used to define the perfect ratio between staffs and the number of visitors. This can help the company to manage the manpower more efficiently and reduce the wastage of manpower.
Retail Stores
Retail Shop
Shopping Mall
Casino
Operation Dashboards for Retail
Offering managers a holistic view of operations, marketing, and customer profiles for informed decision-making and prompt action.
Learn MoreStore Performance Dashboard
Company Wide Performance Dashboard
Event Evaluation Dashboard
Live Footfall and Occupancy Dashboard
Store Performance Dashboard
Store Performance Dashboard
Comprehensive statistics are provided for each store's footfall, demographics, staffing levels, and sales conversion. These insights can be used to make informed and actionable decisions.
Retail Stores
Large Retailers
Company Wide Performance Dashboard
Company Wide Performance Dashboard
Present all KPIs in a single view that displays macro trends, the percentage of change, and allows drilling down into specific sites.
Retail Stores
Large Retailers
Event Evaluation Dashboard
Event Evaluation Dashboard
Compare event ROI, identify patterns, and optimise marketing strategies by assessing individual store event performance and predicting future event ROI based on past data.
Retail Stores
Large Retailers
Live Footfall and Occupancy Dashboard
Live Footfall and Occupancy Dashboard
Real-time monitoring of store footfall and occupancy, occupancy management, and on-the-spot staff allocation based on real-time data.
Retail Stores
Large Retailers
Key Features
Learn More
Predictive Analysis
Combined with Point-of-sales data, weather forecast and based on historical trends, and produced with a predictive analysis, so that operation manager could take action in the staff allocation and achieved the targeted sale revenue.
Real Time Data
Allows users to drill up and down the footfall counting by time of day – hourly, daily, weekly, monthly, yearly – for users to identify the footfall trend, turn in rate, outside traffic, visit duration, returning customer, at regional and store level.
Schedule Automated Reports
Reports can be scheduled to be sent to the key person (e.g store manager for the store weekly reports, marketing manager for the campaign effectiveness reports, etc.) via email on a regular basis.
Bookmark Reports
You can freely bookmark the reports into your saved list and easily access the reports in daily or weekly basis.
Customised Reports
Footfallcam portal provide you a complete sets of data and charts, hence, helps you to create your own personalised reports based on what you want to analyse as an additional feature.
Reports Drill Down
Footfallcam provide the reports with the drill down attribute for your traffic information from a company-wide level, to regional stats to store level traffic profile.
