In people counting, accuracy is everything. It’s not just about the numbers—it’s about trust. The data collected forms the foundation of strategic decisions, from staffing allocation to store performance evaluation, marketing ROI, and even lease negotiations. That’s why at FootfallCam, we place data integrity at the core of everything we deliver.
Accuracy validation is not a one-time exercise. It is a critical part of system lifecycle management—especially after installation, store refurbishments, changes in entrance layouts, or when device mounting positions are altered. Even seemingly minor changes, such as the addition of signage, seasonal displays, or lighting shifts, can subtly impact the line of sight and lead to miscounts.
We understand these real-world conditions, and that’s why FootfallCam offers not just high-precision sensors, but a full accuracy assurance process:
Our devices are equipped with AI-based self-tuning and live validation tools to help partners and clients quickly spot and correct anomalies.
Our support team is trained to assist you in reviewing footage, calibrating count lines, and identifying root causes of discrepancies.
For partners, we offer certified training programmes to build in-house capability in ensuring sustained accuracy across large-scale deployments.
FootfallCam has built a reputation for enterprise-grade reliability and consistency. From initial PoC to full rollout, our standard is not just to install devices—but to deliver meaningful, defensible, and trusted data.
If you notice a shift in your traffic data or are planning changes to your site layout, we encourage proactive validation. We’re here to help—collaboratively. Raise a support ticket or refer to our User Guide for step-by-step guidance.
Data integrity: Data Integrity Check
How to raise support ticket: How to Raise a Support Request
User guide: Accuracy Audit
#footfallcam #peoplecounting #accuracy #dataintegrity #retailanalytics #smartretail #businesstransformation #footfall #sensordata #kpi #storeperformance #ai #retail
