AI-Powered Demographics Analysis Sensor

Adaptive AI Camera Sensor

Accurate, Cost Effective, Useful

Real-time Detection and Image Processing



FaceCam, a versatile and lightweight demographics analysis sensor, is specifically designed for retail stores, with seamless installation on any surface. With user-friendly mounting options - screwing or “peel-and-stick”, it effortlessly integrates into any store environment. This sensor captures facial features for AI-based image processing, ensuring reliable performance with a straightforward setup. Ideal for various applications, from demographics analysis to customer base profiling.

FootfallCam People Counting System - FootfallCam FaceCam

Technical Data

Download Spec Sheet

Device Dimension (mm)

34 (W) x 20 (D) x 64 (H)


Device: 0.580 kg; Packing: 1.68 kg


2MP (1632 x 1232), 68°, 2MP omni-vision 2640 camera modules


RGB LED status indicator


Made by PC Plastic

Ideal Mounting Height

1.6 m – 2 metres

Operating Environment

Temperature 10°C to 45°C, Humidity 10% - 90%

Storage Environment

Temperature -40°C to 80°C, Humidity 10% - 95%

Tracking Technology

Image Processing with Deep Learning. Collects colour image data.

Field Upgradable

Manual / Auto Software upgrade


2.4GHz Wi-Fi and Bluetooth



Power Consumption

Average 0.8W; Maximum 1.3W

Power Supply



14~26 AWG


1-year Manufacturer Warranty


Made in the UK

Notes: One FootfallCam FaceCam™ camera must be mounted covering the entire face of the people passing by.

Key Features

FootfallCam Cost-Effective Solution, Part of 3D Pro2

Cost-Effective Solution, Part of 3D Pro2

FaceCam is a sister device of FootfallCam 3D Pro2. A series connection allows FaceCam™ to be linked via a single 6-core cable to the FootfallCam 3D Pro2™, sharing both power and network connection signals from the master device. This eliminates the necessity for a dedicated power source and reduces network infrastructure costs, avoiding the need to run a network cable from the back office to the store entrance.

FootfallCam Most Accurate, Capturing Faces at Eye Level

Most Accurate, Capturing Faces at Eye Level

FaceCam's design facilitates versatile mounting on any surface, with a focus on eye-level positioning - considered the most ideal angle for capturing complete facial features. This distinguishes it from sensors or CCTV cameras with angled setups, ensuring accuracy in image processing by capturing more comprehensive facial details.

FootfallCam Integrate with other Business Metrics, Comprehensive analytics

Integrate with other Business Metrics, Comprehensive analytics

Demographic data such as gender, age, and expressions enables retailers to gain insights into their customers. However, demographics data alone may not be sufficient to provide the comprehensive shopper analytics that a retailer requires. When combined with other data metrics collected by the FootfallCam 3D Pro2 people counter, including footfall, visit duration, sales conversion, and more, it provides the complete business analytics solution needed by retailers.

Metrics Available.
Demographics and Shopper Profiles

Read Metric Documentation
Icon - Age Group

Age Group

Categorise your shoppers based on their age groups for targeted marketing.

Icon - Gender


Identify your target customers by the distribution of males and females.

Icon - Mood


Assess customer satisfaction and service quality during store visits.

Icon - Staff Exclusion

Staff Exclusion

Exclude pre-registered staff faces from the counting

Icon - Visit Duration

Visit Duration

Measure the duration each customer spends in your store on average.

Icon - Returning Customer

Returning Customer

Measure customer loyalty and the potential for repeat purchases.

Icon - Purchaser vs Window Shopper

Purchaser vs Window Shopper

Differentiates active buyers from casual browsers for marketing understanding.

FootfallCam FaceCam:

Accurate, Economical, Useful

FaceCam: Understand Your Shopper Profiles

The FaceCam™ is strategically positioned at the retail store entrance, utilising demographics analysis to capture shopper demographics and profiles. This assists retailers in tailoring marketing strategies to maximise sales conversions.

FootfallCam People Counting System - FaceCam: Understand Your Shopper Profiles

Demographics Analysis Technologies

How does it work?

FaceCam, a demographics analysis sensor, captures facial attributes for precise image processing through deep learning, ensuring the accurate classification of individuals. This yields insights into customer profiles, demographic distribution, and key business metrics, providing a comprehensive view for strategic planning in marketing, promotions, and sales strategies.

Demographic Analysis
Staff Detection and Exclusion
VIP and Blacklist
Understand Your Purchasing Groups
Returning Customer

Demographic Analysis

One Demographics Analysis Sensor at the Entrance

  • Age Group
  • Gender
  • Sentiment
  • Visitor Profiling

Staff Detection and Exclusion

Excluding Staffs from the Visitor Counts

  • Visitor Count (In/Out)
  • Staff Count
  • Non-Visitor Count (e.g.: Third Party Delivery Man)

VIP and Blacklist

Demographics Analysis Sensor at the Store Entrance and Key Areas

  • Distinguish the visitors who are visiting to your store
    • VIP / Important Guests
    • Suspicious Person (Blacklist)

Understand Your Purchasing Groups

Demographics Analysis Sensors at the Checkout Station

  • Gain insights into your purchasing groups' demographic profiles
    • Age
    • Gender
    • Sentiments

Returning Customer

One Demographics Analysis Sensor at the Store Entrance

  • Distinguish between new customers and returning visitors to your store
  • Metrics Captured: Returning Customer

Power and Data Connectivity

Requires only a single cable for connectivity.

One Cable Installation, Can be Daisy Chained

A series connection allows 2 units of FaceCam™ to be linked via a single cable to the FootfallCam 3D Pro2™, transmitting both power and RS485 connection signal.

FootfallCam People Counting System - One Cable Installation, Can be Daisy Chained