People Counting Solution for Shopping Malls
FootfallCam People Counting System helps mall management to have a better understanding on traffic flow by areas , to benchmark shopping mall performance. Determine the effectiveness of marketing campaigns. Substantiate the value of retail spaces. Track customer journey through the mall. Maximize marketing by strategically placing advertisements.
Overview of Traffic Across All Malls
By installing FootfallCam at every entrance of a shopping mall, users will be able to gauge the total number of visitors that visit the mall. Utilise door counting to determine the transportation mix shoppers utilise to enter the mall. With time stamped analytics, visualise the peak hours of your shopping mall and run marketing campaigns when during this time to engage the most shoppers.
Customer Behaviour Insights
Visualising the Shopping Behaviors of Your Shoppers
Understand how your shoppers enter the mall and which entrances gain the most usage, so you can set up advertisements along these entrances to gain the most exposure.
Measure Anchors’ Occupancy
Justify the Rental Rate of Your Anchor Stores
FootfallCam helps businesses to track the footfall traffics across multiple stores, evaluate the performance of your store compared to similar retail stores by benchmarking your sales opportunities with the industry average, utilise the business metrics to identify top and least performing stores and use this as a base point to improve your business as well as optimise the staff allocation.
Determine the Effectiveness of Marketing Campaigns
Measuring the Marketing Effectiveness of Your Event
Determine the effectiveness of marketing campaigns by monitoring the campaign effectiveness with the measurements for : Visitor Count, Outside Traffic, Turn In Rate, Visit Duration, Transaction Count, which maximise marketing by strategically placing advertisements.
How It Works?
Measure the number of visitors at the mall entrances. Get informed on the number of visitors in/out of the store.
Visualise the footfall trend in real time with live dashboard for operation review and perform necessary actions in real time.
Evaluate the monthly footfall trend against other key business metrics for management review and decision making.
Other Key Features
Reusing existing CCTV system
Reduce infrastructure cost by reusing your existing CCTV. Multiple area can be drawn in one camera.
Up to 99.9% Accuracy
Combining 3D stereoscopic image processing and AI video analytics together with advanced tracking algorithms.
Crowd Control to avoid Stampede. Keep track of crowd density to prevent congestion and chaotic at peak hours.
Optimize the estate value of key spaces with insights into the number of visitors in each zone.
People counter is able to detect the number of smart devices within the range of Wi-Fi detection.
People Counting for Shopping Malls
Marina Mall (Kuwait)
Measuring the Mall Traffic Flow
Marina Mall is one of the Middle east’s most elegant urban shopping center with the large inflow of shoppers.
A.S Watsons (Globally)
Managing Multinational Rollout
A.S Watsons is the largest pharmaceutical retailer in the APAC region, with 5 different brands and 15,000+ stores globally.
Nan Fung Development (HK)
Large-Scale Mall Deployment
Nan Fung it is one of the earliest large-scale commercial centres in New Territories, Hong Kong.