Enterprise Class Software
A software analytics platform for people counters and IoT devices
Learn MoreEnterprise Grade Software Analytics Platform
Our people counter software is a ready made module designed with IT and business collaboration in mind. Modularised for rapid results, managers will be able to use its legible data to make informed business decisions.
Real-time Monitoring & Alerts
Robust Analytics Capabilities
Accurate Counting
Real-time Monitoring & Alerts
Live Monitoring and Alert Notifications
Mall operators can quickly identify and respond to issues such as overcrowding, queue formation, or equipment failure using this technology. Real-time monitoring provides a current view of footfall traffic and allows operators to make timely decisions to optimise mall operations and improve customer experience. Additionally, alerts can be set up to notify operators of abnormal or suspicious behaviour, enabling swift action to ensure shopper and staff safety and security.
Robust Analytics Capabilities
Big Data Analytics
Utilising people counting data through a prescriptive dashboard and comprehensive reporting allows shopping malls to optimise their operations and enhance the shopping experience for customers. By accessing over 10+ different reports, mall operators gain better visibility into zone performance levels, allowing for data-driven decisions that improve resource allocation, tenant rental rates, and overall profitability.
Accurate Counting
Accurate Counting with Video Proofs
As each installation environment is unique, FootfallCam specialists will calibrate each device to ensure it has the appropriate settings and manually audit the accuracy of each counter by comparing the system counts to manual counts. This process results in the generation of an accuracy audit certificate, along with video evidence to support the verified system accuracy.
Discover the Extra Features
Health Check Monitoring
Automated system alert to ensure data uptime.
Data Integration
Intuitive interface to integrate with any third party data platform
Support Ticketing
Built in support module to raise issues directly to FootfallCam.
User Access Management
Multiple user access levels, with Single Sign-On and Active Directory
Report Scheduler
A multi-stakeholder tool equipped with workflow automation, dashboards, and reports.
Multi-language
Over 15 different languages available for users from different countries
FootfallCam in Action
Empowers every role to make data-driven decisions.
Any Role. Every Advantage.
Top Management
Leasing Managers
Marketing Managers
Facility Managers
Operation Managers
Top Management
“What is our market share in the catchment area?”
- Estimate the market shares of our competitors in the catchment area.
- Profile of the Demographics: categorise shoppers into family group, teenage group, transportation mode etc.
- Competitive Analysis: the ‘Missed Opportunities” and track the progress of the action plan.
Leasing Managers
“Where do my shoppers go? What do they do?”
- Measure the number of passerby and dwell time each area.
- Profile the number of passerby and dwell time each area.
- Action: Justify tenant rental rate. Store location and refurbishment planning.
Marketing ROI Tracker
“What is the ROI of our events and promotions?”
- Measure the increased number of shoppers during the Evaluation period (compared to predicted when no event).
- Quantify the demographic groups, dwell time and spends versus the event investments.
- Compare the ROI of different events. Learn the pattern. Predict the likely outcome of upcoming events.
Facility Managers
“Are shoppers getting the right level of services?”
- Measure the live usage of mall facilities.
- Alerts: Real-time task alerts when SLA is breached.
- Action: Resources re-allocation and tracking.
Operation Managers
“Are we having the right level of staffing?”
- Matching Staff planning based on predicted footfall in the coming weeks.
- Track work progress using App.
- Review if the service provided meets the SLA agreed.
Maintenance & Reliability
Maximise operation efficiency with our reliable products
Streamline Your Operations
360° System Dashboard
Accuracy Audit
Maintaining Data Integrity
Mean Time to Failure of 25 Years
360° System Dashboard
360° Coverage: Live Monitoring, Alerts and Centralised Control
- 360° summary - of all aspects of the system; including availability, accuracy, alerting, and tracking of issues.
- Reduced Training Costs - Maintain optimal system availability during personnel changes.
- Faster Response Time - To minimise the impact of the issues on data integrity.
Accuracy Audit
Verifiable: Up to 99.5% Counting Accuracy
- Schedule video recordings from peak hours with sufficient sample size (20 and above) to audit the accuracy of the counter.
- Compare the system count by FootfallCam device against manual observations to determine the accuracy of the FootfallCam.
- Generate verification report - Once there is sufficient sample size and the accuracy is satisfactory, a verification report with the video proof used in manual observation will be generated.
Managing Data Integrity
Maintenance: Ensuring Accuracy, Consistency and Completeness
Verifiable: Up to 99.5% Counting Accuracy
- To recover the missing data, FootfallCam server will re-aggregate the raw data stored in counter level and store the re-aggregated data in the server.
- Hence, users can retrieve the missing daily or hourly data so that macro trends will not be affected.
- For more details, refer to Accuracy Tuning webinar.
Mean Time to Failure of 25 Years
Reliable: Mean Time to Failure (MTTF) of 25 Years
- Superior Heat Dissipation. Enclosed in an aluminium unibody casing, acting as a giant heatsink for heat dissipation, prolong the lifespan of electronic components.
- Water Leakage-Proof. Enclosed in splash proof casing to reduce the counter failure rate due to the common issues like water leakage on the ceiling.
- FootfallCam In-House Manufactured Product: Made in the UK.
Security
Privacy Statement DocumentData Privacy and GDPR Compliant
People counters are installed downwards facing the ground – does not capture the entirety of the customer & unable to pick up facial features. Videos are recorded only for verification purposes and taken in low resolution. The videos will be deleted once verification is completed. View video on different privacy mode here. FootfallCam uses 3D depth map instead of video images for counting purposes – data collected are non-visual and are will not be able to be identify with any individuals. FootfallCam is compliant of GDPR. More information can be found here.
