Enterprise Class Software
Our people counter software is a ready made module designed with IT and business collaboration in mind. Modularised for rapid results, managers will be able to use its legible data to make informed business decisions. The FootfallCam Analytic Manager is a centralised management system available on FootfallCam cloud server, and a lifetime license is made available for all users free of charge.
Web Based Interface
Enterprise web based control panel designed for customers who are managing a large number of counters. By collecting data from all counters and store them in a centralised server, users can carry out deep analytics by remotely accessing FootfallCam Analytic Manager from anywhere.
Big Data Analytics
With a prescriptive dashboard and reports to showcase analysis, users will be able to have better visibility on their store performance level. With access to over 60+ different reports that helps to answer specific business questions, data gets turned into meaningful analyses so you can make data driven decisions to improve your business.
Counting Accuracy Certificates
As the layout of every store is unique, FootfallCam specialist will calibrate each device. FootfallCam will manually audit the accuracy of each counter by recording a short video and comparing the differences between systematic count and manual count. An accuracy audit certificate will then be generated along with video proof used in the process to verify the accuracy.
Other Key Features
Health Check Monitoring
Automated downtime alert to minimise loss of data.
Intuitive interface to integrate with ePoS systems.
Built in support module to raise issues directly to FootfallCam.
User Access Management
Create multiple access levels for different users to view the data.
Schedule automatic reports straight to your email.
Over 9 different languages available and more are added monthly.
Secured data transmission protocol to ensure privacy of users' data.
Backup and Restore Policy
Stringent policies in placed to ensure safety of your data.
Secure protocols are in place to prevent manipulations of your data.
Privacy Concerns with Wi-Fi Counting
We understand that there may be some privacy concerns regarding the data collected through Wi-Fi analytics. As such, we are constantly working towards a set of common practices to ensure that the data privacy of people is respected.
MAC Address Hashing
Every MAC address detected will be hashed immediately before it is sent to the server. This is a one-way hashing and is irreversible, thus preventing unauthorized users from accessing these data. The hashing algorithm used is designed for password hashing. This algorithm prolongs every single combination of passwords by seconds attempted by an attacker during a dictionary attack.
This method prevents any personal information to be derived from the hashed MAC address.Guideline #2
Anonymous Aggregated Data
FootfallCam prohibits users from attempting to use the data for identification purposes. Our software was specifically written to limit the device in order to collect only the data needed to enhance client operations. Hence, FootfallCam aggregates all Wi-Fi data and presents this as a statistical data set on the dashboard for users. The reports generated are used to aid business decision-making such as improving store layouts for retail stores, determining the live occupancy of co-working spaces and managing staff allocation based on peak periods.
At no point in time are names, contact numbers, or other personal information collected.Privacy Statement Document
Visualized Footfall & Visitor Behaviour
Deep Business Insight
Footfallcam provide a powerful management tool for retailers by a comprehensive sets of reports and analytics. Retailers could quickly gain the insight to the seasonal traffic patterns, customer trends and support their operational and marketing decision. Retailer can access to all the key metrics or parameter, and drill down for a further insight, e.g. From overall trend, you can see national average dwell time is dropping, and you may want to drill down to see which store has the most impact on the national average or further compare with other stores.
Visualize Business Data Through Different Lenses
FootfallCam understands the importance of different managerial level and their business requirements and hence designed the powerful analytic for CEO, regional manager, store manager, marketing manager for actionable insights. All the data collected can be presented in different type of graphs and even pivot table so that the users of the software can have a clearer picture of all the data presented.
Drill Up & Down
Further export to your business system
Data Analytics workspace which allows retailer to roll up and drill down the data to see the further deep insight of the visitor behavior. Retailers could quickly gain the insight to the seasonal traffic patterns, customer trends and support their operational and marketing decision. User can identified the patterns and carry out holistic analytics with minimal training. API are available to import or export data to and from a system. Retailers could also export the data to their own business system to generate their in-house business reporting.
Advanced Zone Analytics - Traffic Flow
Provides insights into the visiting paths of each shopper, where the customer journey starts and where it ends. This gives a clear visualisation of where the customers are going, and at what time of day is the traffic most congested.
Predict next 7 days Footfall Traffics base on historical data & weather forecast.
Footfallcam able to deal with the complex mathematical framework (data mining, machine learning, predictive modeling) to generate the prediction based on last year trend, weather, temperature, weekly trend, bank holidays and other variables. Predictive analytics allows retailers to make advance decision like staff allocation, stock availability for improving business processes to meet specific organization goals.
Footfallcam provide an overview and some of the guidelines on analyzing the data set and metrics in our standard control panel. It is designed for retail store’s manager and executives to gain deep insights into the aspects such as operation, marketing and customer profiles.
Combined with Point-of-sales data, weather forecast and based on historical trends, and produced with a predictive analysis, so that operation manager could take action in the staff allocation and achieved the targeted sale revenue.
REAL TIME DATA
Allows users to drill up and down the footfall counting by time of day – hourly, daily, weekly, monthly, yearly – for users to identify the footfall trend, turn in rate, outside traffic, visit duration, returning customer, at regional and store level.
SCHEDULE AUTOMATED REPORTS
Reports can be scheduled to be sent to the key person (e.g store manager for the store weekly reports, marketing manager for the campaign effectiveness reports, etc.) via email on a regular basis.
You can freely bookmark the reports into your saved list and easily access the reports in daily or weekly basis.
Footfallcam portal provide you a complete sets of data and charts, hence, helps you to create your own personalised reports based on what you want to analyse as an additional feature.
REPORTS DRILL DOWN
Footfallcam provide the reports with the drill down attribute for your traffic information from a company-wide level, to regional stats to store level traffic profile.
Data Import and Export
FootfallCam software suite can allow your company to export and import data to and from the system easily. We have four different methods to do it, which ranging from easiest to harder depends with your IT skills.
Besides the footfall data, you can import data such as sales and staff figures into the system. This can help to create additional metrics such as sales conversion and footfall per staff ratio. Sales conversion rate indicates how many prospective customers who walk in the store purchase from the store in the end. Footfall to staff ratio reflects the level of customer provided to your customers. This can help you to increase the efficiency of the store to the optimal level.
Most of the companies are having their own centralized business software to assist the management of the company to gain important business insights. FootfallCam software suite allows the users to export all raw data or aggregated ratio to the users’ own business software if any, so to conduct further analysis on the business performance and profitability.