Last week, we hosted a workshop for IT and business leaders in retail, and one recurring theme stood out: Retailers are sitting on mountains of data, but the path from data to action remains unclear.
Watch the Webinar Recording Here: FootfallCam Webinar – Business Analytics of People Counting System
Download the Slides Here: Software Workshop – Business Analytics of People Counting System
If you’re in retail, this might sound familiar. You’ve invested in capturing store traffic, sales data, shopper behaviours, staff performance, and operational KPIs. But despite all the dashboards and reports, many still ask the same question:
“We have all this data… but what do we do with it?”
And that’s not a technology problem — it’s a business alignment problem.
The Problem with One-Size-Fits-All Dashboards
Every store has its own quirks. One location may face bottlenecks at the fitting room, while another struggles with queue abandonment. Regional sales teams want different metrics. Headquarters might care about campaign uplift across 500 branches, but store managers just want to hit their footfall-to-sales conversion target this week.
Out-of-the-box analytics don’t speak to these local variations. They end up producing beautiful charts… that no one uses.
What Are Custom Metrics?
Instead of asking “What charts can we generate from the data?”
We flipped the question:
“What decisions does each stakeholder need to make every day — and what metric supports that decision?”
For Operations: Staff allocation by hour, benchmarked against historical peaks.
For Marketing: Uplift in store traffic during a campaign window, by store tier.
For Regional Managers: Store performance vs. similar-size outlets in the same region.
For Executives: Weekly footfall trends compared against conversion and basket size.
The result? Every stakeholder sees metrics relevant to their role, updated daily, accessible in 2 clicks — not buried in Power BI.
Why It Matters Now
Retailers are under pressure. Traffic is volatile. Costs are rising. Headcounts are leaner. Making smart, daily decisions isn’t optional anymore — it’s mission-critical. But smart decisions only come from relevant, localised insights — not generic dashboards.
Our message to IT teams was clear:
You’ve already captured the data. Now it’s time to shape it around the business, not the other way around.
Want to see how FootfallCam enables Custom Metrics for retailers?
Let’s have a quick 20-minute demo tailored to your environment — not a generic sales pitch.
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