Shopping malls are more than just retail spaces — they are ecosystems of experience, movement, and commerce. To manage and monetize them effectively, mall operators need more than basic entry counts. They need a complete picture of how visitors flow through the mall: where they go, how long they stay, and what drives their movement.
With Flow Analysis, powered by FootfallCam’s AI technology, mall operators gain access to deep visitor behavior insights — helping them make smarter decisions in leasing, layout optimisation, marketing, and customer experience.
Why Flow Analysis Matters for Mall Management
Here’s how shopping malls benefit from flow analytics:
1. Tenant Rate Justification
- Not all retail units generate the same exposure — and rental pricing should reflect that.
- Flow Analysis provides quantitative evidence of visitor traffic in front of each tenant unit.
- Leasing teams can confidently justify higher rates for high-traffic zones and offer discounts or support to underperforming areas.
2. Optimize Layout and Zone Placement
- Are key tenants placed in locations that maximize visitor flow?
- Are visitors circulating evenly across all levels?
- Flow maps reveal dead zones and bottlenecks, enabling you to rethink the tenant mix, improve signage, or adjust pathways to encourage movement.
3. Anchor and Event Impact Measurement
- Hosting a major event or opening a flagship store? Use flow analysis to measure how much it actually increases traffic to nearby areas.
- Track before-and-after impact on footfall for adjacent tenants.
4. Demographic Breakdown and Dwell Analysis
- Combine flow with AI-powered demographic analytics (age group, gender) to profile who is visiting which zones.
- Understand which demographics linger longest in specific areas — key insight for targeted marketing, tenant placement, and campaign design.
5. Benchmarking and Performance Monitoring
- Use flow data to set performance benchmarks for corridors, levels, or zones.
- Compare against past performance or similar malls to identify growth opportunities or areas needing intervention.
Deployment Options
Option 1: Install FootfallCam Pro1 Sensors
- Purpose-built people counters designed for accuracy and real-time processing.
- Installed at entrances, escalators, corridor intersections, and key points across the mall.
- Delivers detailed flow maps and zone analytics.
Option 2: Integrate with Your Existing CCTV System
- No additional hardware required.
- FootfallCam’s software connects to your CCTV via RTSP and uses AI to analyze video streams.
- Supports up to 16 cameras with the FootfallCam Centroid system.
- A cost-effective solution for malls with good existing camera coverage.
Privacy-Compliant, Enterprise-Grade
All analysis is anonymised, using silhouette-based tracking with no facial recognition or personal identification. It is fully compliant with global privacy standards, including GDPR.
▶️ Watch video: Shopping Mall Use Cases: Traffic Flow Analysis
To schedule a demo or request a site analysis using your existing CCTV, contact [email protected].
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