Know Your Market. Strengthen Your Position.
Many of our top-performing partners in the USA, Europe, and Middle East have already completed similar surveys, and the results have been remarkable. By systematically identifying legacy systems, they’ve uncovered major replacement opportunities — retailers eager to upgrade from outdated counters but unsure where to start. Combining that insight with FootfallCam’s superior price-performance ratio has helped them secure large-scale conversion projects.
Objective
To build a verified picture of the current people counting landscape in your country — identifying which brands and models are being used across malls, retail chains, and public venues.
How to Carry Out the Survey
- Visit Key Locations: Choose 2–3 major shopping malls or retail clusters (covering around 200 stores in total).
- Observe the Entrances: Look up at the shop doorways to locate people counting devices.
- Identify the Equipment:
- 3D Counters: Flush-mount with two or more lenses
- 2D Counters: Dome or single-lens box style
- Unknown: Note as “Unknown” with a brief physical description.
- Record the Findings: Using the Excel template file provided or any note app, write down:
- Mall Name / Store Name
- Brand and Model (if visible)
- Description (e.g. flush-mount dual-lens)
- Estimated installation age (new, mid-age, or old)
- (Optional) Attach a photo for reference.
- Submission: Share your findings with your regional contact.
What Happens Next
FootfallCam will:
- Consolidate the reports into a market intelligence dashboard.
- Match findings with existing distributor and project data.
- Identify potential upgrade targets and coordinate outreach with you.
The more detailed your insights, the stronger your local position when engaging retailers ready to modernise their systems.
Appendix: People Counter Market Survey.xlsx
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