FootfallCam hosted a technical webinar to introduce the Centroid Series — an integrated CCTV and analytics system designed for enterprises seeking to modernise their surveillance infrastructure. The Centroid 8, Centroid 16, and Centroid Professional models consolidate three traditionally separate functions into a single platform:
- CCTV video recording and remote playback (as a direct replacement for NVR/DVR systems)
- AI-based video analytics (footfall counting, dwell, heatmaps, theft detection)
- IoT integration (BLE trackers, POS metadata, sensor fusion)
Watch the Webinar Recording Here: FootfallCam Webinar – Centroid: Transforming CCTV to Smart Loss Prevention System
Download the Slides Here: Solution Workshop – Centroid: Transforming Retail CCTV from Surveillance to Smart Loss Prevention
Rationale and Strategic Context
In many organisations, CCTV systems remain siloed and underutilised — limited to passive recording with minimal integration into operations or loss prevention workflows. Simultaneously, departments such as marketing, operations, and IT increasingly seek real-time insights from store activity, customer behaviour, and asset movement.
The Centroid Series is designed as a unifying layer — combining surveillance and analytics capabilities into one device. This allows security teams to retain operational control while enabling other stakeholders to derive business insights from the same infrastructure.
Key Design Principles
- Leverages existing camera infrastructure, supporting mixed generations of analog and IP CCTV
- Runs advanced analytics (people counting, heatmaps, staff exclusion, queue detection) locally
- Consolidates multi-stream data (video, IoT, POS) into centralised dashboards
Strategic Differentiation
FootfallCam’s position as a global leader in people counting enables it to approach CCTV modernisation with deep domain expertise in operational analytics. The Centroid Series is not marketed as a generic AI NVR — but rather, as a strategic platform for organisations moving toward integrated surveillance and business intelligence.
Key Takeaways from the Webinar
- A breakdown of Centroid’s architecture and processing layers
- How retailers use smart monitoring and video-assisted investigations to reduce shrinkage
- Deployment frameworks for global rollouts across franchise networks
- Roadmap for transitioning legacy systems into multi-functional analytics platforms
Conclusion
The Centroid Series reflects FootfallCam’s long-term vision: transforming fixed CCTV assets into multi-purpose infrastructure for real-time insights and strategic decision-making. It enables security, IT, and commercial teams to align around a common platform — reducing silos, lowering total cost of ownership, and preparing enterprises for an AI-enabled operational future.
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