Older generation requires 8 devices for the same coverage
A 2-Storey Sports Retail Store in the Netherlands
A large two-storey sports retail shop in the Netherlands, with 34,400 sqf floorspace (17,200 sqf per floor), is deploying entrance analytics across both levels. The store has:
- 2x entrances – first floor 14m wide; second floor 15m wide
- 1x staircase connecting floors (4m wide)
- Ceiling height: 4m across both floors
The primary goal is to accurately count visitors at each entrance, track traffic flow between floors, identify peak hours, and gain demographic insights into who the shoppers are. This provides reliable data to measure conversion opportunities, optimise staffing levels, and ensure privacy-compliant analytics.
First Floor – System Design #1
At the first-floor entrance, a combination of 1x Pro2 and 1x Pro1 is mounted to fully cover the 14m-wide entrance, ensuring accurate people counting and demographic capture. Additionally, 1x Pro1 is installed above the 4m-wide staircase to measure inter-floor traffic flow (Up/Down). The Pro2 acts as the master device, processing data from all Pro1 units and providing a unified view of the first-floor traffic.
Metrics Measured:
- Footfall (In/Out for first floor)
- Outside Traffic
- Visit Duration
- Turn-in Rate
- Group Counting
- Demographics (Age, Gender)
- Staff Exclusion
- Inter-floor Flow (via staircase)
| Devices | Quantity | Unit Cost (EUR) | Total Cost (EUR) |
| 3D Pro 2 | 1 | 609 | 609 |
| Pro 1 | 2 | 131 | 262 |
| Total Cost of Ownership | EUR 871 | ||
Second Floor – System Design #2
The second-floor entrance is 15m wide, requiring 2x Pro1 devices strategically placed to cover the entire span. These units are connected to the first-floor Pro2, which serves as the central hub for processing and reporting, consolidating all entrance and staircase analytics into a single platform.
Metrics Measured:
- Footfall (In/Out for second floor)
- Outside Traffic
- Visit Duration
- Turn-in Rate
- Group Counting
- Demographics
- Staff Exclusion
| Devices | Quantity | Unit Cost (EUR) | Total Cost (EUR) |
| Pro 1 | 2 | 131 | 262 |
| Total Cost of Ownership | EUR 262 | ||
Why FootfallCam Stands Apart
By combining Pro2 with Pro1 units, the deployment achieves the same coverage with half the hardware compared to a traditional setup. This streamlined design not only reduces equipment and installation costs by up to 50%, but also lowers long-term maintenance overhead, delivering a more cost-effective and scalable solution.
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