When you invest in a people counting solution, you’re not just buying a camera. You’re buying the accuracy, reliability, and business intelligence that comes with it.
At FootfallCam, we understand that many of our customers integrate our device data into Power BI, Tableau, or other analytics tools. That’s a great use of our system — but we’ve seen a recurring and dangerous misconception:
> “We don’t use the software, so we don’t need to pay for it.”
Let us be very clear:
> You may not see the software working in the background — but you will absolutely notice when it’s missing.
✅ What the Software and Support Plan Actually Covers
Our cloud platform and service team do far more than host your dashboard. They silently ensure the integrity and accuracy of your data every day. Here’s what you’re really paying for:
1. Accuracy Monitoring and Calibration
Without ongoing calibration, all sensors eventually drift. Environmental changes, layout adjustments, or even firmware inconsistencies will cause accuracy to degrade. Our AI-driven calibration system and support team proactively fine-tune performance — before errors become visible.
2. Proactive Health Monitoring
FootfallCam runs 24/7 diagnostics on every device:
- Is it still online?
- Is it counting correctly?
- Has someone unplugged or moved the camera?
- Are there blind spots or firmware mismatches?
When a problem occurs, we detect it.
3. Automatic Cloud Backup and Data Aggregation
When your system relies on daily data to populate BI dashboards, any gap, delay, or corruption can damage executive trust. Our platform ensures:
- Centralised data for multi-site rollups
- GDPR-compliant storage and backups
- Normalised timestamping and formatting
- Resilience in case of power loss or device failure
4. Software Updates, Security Patches and Compliance
Security threats evolve, and so does your enterprise’s need to stay compliant. We push updates that:
- Enhance accuracy
- Fix bugs
- Meet data security standards
- Ensure compliance with privacy laws
Skipping updates isn’t just risky — it may violate your company’s own policies.
📉 What Happens Without Software and Support
Here’s what we’ve seen from customers who opt out:
- Devices silently fail or underperform for months
- Accuracy drops gradually — unnoticed until management complains
- Store managers are blamed for “bad data”
- BI dashboards start to show gaps, leading to loss of credibility
- Support tickets take longer and may incur additional costs
By the time the issue is escalated, it’s already too late.
> And unfortunately, it’s our brand and your internal team’s trust that take the hit — not the “cost savings” from skipping software.
🧠 Think Beyond the Camera – Think Business Continuity
You wouldn’t install CCTV without remote access, or sensors without alerting.
Likewise, a footfall counter without software is just a black box — and when something breaks, there’s no safety net.
> Your team shouldn’t be maintaining hardware. That’s our job.
Your executives shouldn’t worry about data accuracy. That’s what the platform guarantees.
If you’re not seeing value from our software platform — tell us. Let us show you how it’s working silently behind the scenes to ensure your business runs smoothly.
But opting out of software support entirely isn’t cost-saving — it’s risk-loading.
At FootfallCam, we partner with data-driven enterprises who understand that reliable footfall data is only as good as the system behind it.
If you’re serious about using footfall data for real decisions — this is not the place to cut corners.
🔁 Ready to Reconnect?
If your support has lapsed, or you want to learn more about what your current plan includes, reach out to us here. We’ll help you ensure your footfall data stays accurate, trustworthy, and actionable — as it should be.
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