This webinar is part of our Series of Solution Workshops. People counting is a must-have tool for most malls—when malls evaluate different vendors, 90% of them choose FootfallCam after their due diligence. Their selection criteria:
- Cost Efficient: Hybrid approach that leverages existing CCTV infrastructure—and adds FootfallCam Pro2/Pro1 where needed—to minimise capital expenditure.
- Rich, Retail-Focused Data: We deliver the metrics and functionalities retail teams need, from group demographics to dwell-time analysis.
- User-Friendly & Low Maintenance: Intuitive dashboards and straightforward hardware design ensure all stakeholders can access and act on insights, with minimal upkeep.
The Challenges
- Lack of Accurate Visitor Data
- Basic beam or door-switch counters lack precision and provide only aggregate totals, eroding confidence in your data.
- No Shopper Profiles or Journey Insights
- Without understanding visitor profiles, malls struggle to align their tenancy mix or tailor marketing strategies effectively.
- Data Silos & Underutilisation
- Data is often siloed or inaccessible to stakeholders. Without zone-level analytics, it’s difficult to optimise layout, campaigns, and tenant performance.
- Part of IT and Digital Transformation Initiatives
- Malls require cloud-based solutions that are scalable and integrable with other systems.
🏗️ Deployment Options: Mix & Match
| Option | Hardware | Ideal Scenario |
| 1. Entrance Only | 3D Pro2 at each entrance | Quick ROI-benchmark total footfall and staffing needs |
| 2. Entrance + Floor | 3D Pro2 + Pro1 at escalators/lifts | Analyze crowd flow between levels and peak congestion |
| 3. Full Mall Analytics | 3D Pro2 + Centroid (CCTV overlay) + Pro1 | End-to-end shopper journey, tenant performance, heatmaps |
Tips: Leverage our FootfallCam Floor Plan Designer to map device placements, estimate BOM, simulate coverage, and export RFI/RFQ templates for stakeholder approval.
Key Takeaways
- Start Small, Prove Value
- Pilot with Pro2 at entrances; once KPIs are met, expand to floors and zones.
- Leverage Existing Infrastructure
- With the Pro2, Pro1 and Centroid connecting with existing CCTV
- Deliver Actionable Insights
- Real-time dashboards, demographic profiles, and heatmaps empower leasing, marketing, and operations teams alike.
- Flexible, Scalable Design
- Mix Pro2 and Pro1 to suit budgets and coverage needs, scaling from a single entrance to full-mall deployments with minimal capex.
- Data-Driven Decisions
- Use hard footfall metrics to justify lease rates, measure marketing ROI, optimise cleaning and staffing schedules, and plan expansions.
🎥 Watch the full webinar recording: FootfallCam Webinar – People Counting for Shopping Malls
📗 Click here to access the slides: Solution Workshop – People Counting for Shopping Malls
📅 Book a free consultation: Contact Us
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