Measured. Verified. Trusted.

Six operational metrics define store performance, derived from stereo vision analytics and validated through workflows for reliable, business-ready data.

Measurement Framework

Pro2 measures six operational metrics that describe traffic, behaviour, and engagement. Each metric has a defined measurement method and can be validated through the evaluation workspace to ensure accuracy and consistency across deployments.

Operational Metrics

FootfallCam In / Out Counting Icon

In / Out Counting

Uses stereo vision to track directional entry and exit events at entrances for accurate traffic and performance analysis.

FootfallCam Outside Traffic Icon

Outside Traffic

Pedestrian flow measurement at storefront enabling accurate, mathematically sound conversion modelling.

FootfallCam Group Counting Icon

Group Counting

Detects individuals entering together and classifies them as groups using spatial proximity and movement synchronisation.

FootfallCam Visit Duration Icon

Visit Duration

Measures time between entry and exit by linking trajectories, enabling analysis of engagement and operational performance.

FootfallCam Age & Gender Icon

Age & Gender

Estimates visitor demographics using AI models, aggregating profiles without storing identifiable personal data for analysis.

FootfallCam Staff Exclusion Icon

Staff Exclusion

Identifies and removes staff activity using behaviour, spatial context, and appearance cues to maintain clean customer metrics.

Accuracy & Validation

Pro2 accuracy is measurable, verifiable, and continuously protected. By combining metric depth, environmental resilience, transparent validation, and automated integrity monitoring, Pro2 delivers data that organisations can rely on for operational and strategic decision‑making at scale.

Resilient Across Operational Environments

Pro2 maintains consistent accuracy across diverse, real-world conditions by combining spatial understanding, behavioural analysis, and historical learning.

Reliable performance in:

  • Low-light and night environments
  • High-density, crowded flows
  • Large coverage areas
  • Partial occlusion (trolleys, shelving, fixtures)
  • Low- and high-ceiling installations
  • Semi-outdoor and transitional entrances

Built for industrial environments where conditions are variable and not optimised for analytics.

FootfallCam Resilient Across Operational Environments
FootfallCam Explainable & Verifiable Accuracy

Explainable & Verifiable Accuracy

Pro2 delivers transparent, explainable accuracy through a structured validation workflow, enabling SLA review, contextual analysis, and collaborative assessment.

Validation workspace provides:

  • Continuous accuracy visibility
  • Trend and variance insights
  • Zone- and device-level drill-down
  • Evidence for review and discussion

Ensures stakeholders make informed decisions with full visibility, not blind trust.

Continuous Accuracy Monitoring & Integrity

Operational metrics are continuously monitored across deployments. Automated checks identify unusual patterns, installation issues, or measurement drift. Alerts guide investigation and corrective actions, ensuring the data remains reliable for operational and strategic decision-making.

Key integrity functions include:

  • Accuracy and consistency monitoring across device fleets
  • SLA threshold evaluation
  • Drift and anomaly detection
  • Automated alerts and escalation
  • Corrective and mitigation workflows

This ensures that data quality is actively protected throughout the system lifecycle.

FootfallCam Continuous Accuracy Monitoring & Integrity