Demographic Analysis

Utilising FootfallCam Centroid™, the facial features of customers can be recognised and analysed using the video stream from your existing CCTV system.

Key Features

Capture the Demographic Features of Your Customers

With the intelligent video analytics technology, the people counter can combine the feature to allow more in-depth analysis on the customer profiling like gender, age group and mood.

  • Reuse your existing CCTV system
  • Facial recognition with AI Video Analytics
  • Visitor verification, for e.g.: VIP customers, blacklisted individuals
  • Help businesses have a better profile of their customer base
FootfallCam People Counting System - Capture the Demographic Features of Your Customers

Facial Attributes Analysis

The facial features, age group and gender of each customer can be recognised and analysed, it helps retailers to categorise their customers and plan for a more targeted sales and marketing strategy.

  • Age
  • Emotion
  • Gender & etc
FootfallCam People Counting System - Facial Attributes Analysis

Demographic Analytics Report

Analysing the demographic of your customer base with ready-made reports, determine if businesses are reaching out to their target audiences.

  • How many percent of your customers are male/female?
  • What are the age groups for each gender?
  • Did my customers have a positive/negative experience in your store
Download Report
FootfallCam People Counting System - Demographic Analytics Report