Retail Enterprise

Analyzes customer engagement in-store to understand user behavior, identify popular and unpopular areas.

Key Features

Engagement Store Comparison

Utilising FootfallCam Centroid™, the customers’ movement can be monitored and analysed by re-using the video stream from the existing CCTV system.

Product-level Engagement Analytics by Skeleton Tracking

  • To identify the market response to each of the product.
  • To measure the sales conversion in product level.

Avoid Sales Opportunities with Empty Shelf/Rack Detection

  • Staffs can carry out the quick replenishment of stock based on automated alerts received.
  • Reallocate the staff to focus on other priority tasks instead of focusing on stock level monitoring.
FootfallCam People Counting System - Engagement Store Comparison

Heatmap - Analyse Customer Behaviour within the Store

Combining CCTV cameras with FootfallCam Centroid will produce heatmap analytics that helps retailers visualise customers’ shopping journey within the store. Heatmap data can be combined with sales data to obtain the correlation between the customer engagement in a zone and the conversion of sales.

  • Reuse existing CCTVs, reduce project cost
  • Identify “Hot” or “Cold” zones
  • Measure Product Level Engagement
  • Create more effective localised plans and marketing strategies to better align with your customer
Watch Heatmap Video
FootfallCam People Counting System - Heatmap - Analyse Customer Behaviour within the Store

Visualise Customer’s In-Store Shopping Journey

Using path counting to visualise the traffic flow of visitors to determine which pathways are often used to plan placements of advertisement displays and digital signages while traffic heatmap provides in-depth view into how engaged shoppers are to determine the effectiveness of those displays and signages.

  • Reuse existing CCTVs, reduce project cost
  • Identify “Hot” or “Cold” zones
  • Measure Product Level Engagement
  • Create more effective localised plans and marketing strategies to better align with your customer
FootfallCam People Counting System - Visualise Customer’s In-Store Shopping Journey

Heatmap Dashboard

Allow user to draw multiple area polygon at Heatmap Dashboard to obtain heatmap analytics for area of interest, to measure engagement in each zone at different time of the day, or different time of the year.

  • Area Utilisation Rate
  • No. of Engaged Customers
  • Dwell Time of Engaged Customers
  • No. of Passer-bys
Heatmap Dashboard

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Whether your industry is retail, shopping mall, office, library, museum, transportation or any other, we are eager to participate in your bids and collaborate with a partner to provide the best solution for your business needs.

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Key Features

AI Video Analytics

AI image processing technology is a key development in our people counting technology to ensure all counters across different locations can reach 99.5% accuracy.

Watch How it Works
FootfallCam People Counting System - AI Video Analytics

Heatmap Analytics

Combining CCTV cameras with FootfallCam Centroid will produce heatmap analytics that helps retailers visualise customers’ shopping journey within the store.

  • Store traffic profile
  • Sales conversion optimiser
  • Determine the success rate of a marketing campaign
  • Measure store performance based on data-driven KPI
Heatmap Report
FootfallCam People Counting System - Heatmap Analytics

Product Engagement Analytics

Utilising FootfallCam Centroid™, the customers’ movement can be monitored and analysed by re-using the video stream from the existing CCTV system.

Watch How it Works
FootfallCam People Counting System - Product Engagement Analytics

System Design

Other System Designs
Small Format Stores
Medium Format Stores
Full Coverage System

Small Format Stores

People Counting at Store Entrance and Area Counting

People Counting at Store Entrance and Area Counting

Uses:

  • Measuring the number of visitors enter the store
  • Comparing sales data with footfall data or purchasing group
  • Measuring customer engagement within an area of interest
  • Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)

Equipment used:

  • 1x 3D Pro2 for entrance counting
  • 1x 3D Pro2 for in-store shopper journey

Metrics:

  • Visitor Count (In/Out)
  • Visitor Count (Kids/Adult)
  • Outside Traffic
  • Turn in Rate
  • Dwell Time
  • Returning Customer
  • Live Occupancy Count
  • Sales Conversion
  • Group Count
  • Heatmap & Customer Engagement
  • Zone Analytics
FootfallCam People Counting System - People Counting at Store Entrance

Medium Format Stores

Medium-format Stores

In addition to people counting at entrance, retailers can measure the customer engagement, track the passerby within an area of the store, and identify the hot and cold areas within the areas of interest.

Uses:

  • Measuring the number of visitors enter the store
  • Comparing sales data with footfall data or purchasing group
  • Measuring customer engagement across multiple areas of interest
  • Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)

Equipment used:

  • 1x 3D Pro2 for entrance counting
  • 1x 3D Pro2 for point-of-sale display engagement tracker
  • 2x 3D Pro2 for in-store shopper journey (depending on the number of area of interest)

Metrics:

  • Visitor Count (In/Out)
  • Visitor Count (Kids/Adult)
  • Outside Traffic
  • Turn in Rate
  • Dwell Time
  • Returning Customer
  • Live Occupancy Count
  • Sales Conversion
  • Group Count
  • Heatmap & Customer Engagement
  • Zone Analytics
FootfallCam People Counting System - Medium-format Stores

Full Coverage System

Full Coverage System

Provides full coverage of the entire floor space to track the customer in-store journey within the store in all areas.

Uses:

  • Measuring the number of visitors enter the store
  • Comparing sales data with footfall data or purchasing group
  • Measuring customer engagement across multiple areas of interest
  • Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)

Equipment used:

  • 1x 3D Pro2 for entrance counting
  • 1x 3D Pro2 for point-of-sale display engagement tracker
  • 6x 3D Pro2 for in-store shopper journey (depending on the number of area of interest)

Metrics:

  • Visitor Count (In/Out)
  • Visitor Count (Kids/Adult)
  • Outside Traffic
  • Turn in Rate
  • Dwell Time
  • Returning Customer
  • Live Occupancy Count
  • Sales Conversion
  • Group Count
  • Heatmap & Customer Engagement
  • Zone Analytics
FootfallCam People Counting System - Stores with Wide Entrance

Ready to learn more?

Deployment Examples

Selecting the appropriate functions and devices to serve your specific purpose is crucial. To get started with your own designs, it can be helpful to review deployments of similar systems in other malls for inspiration.

Talk to an Expert

Talk to one of our FootfallCam consultants to identify your requirements, budgets, and possibly conduct a Proof of Concepts, to help ensure that FootfallCam system is the right fit for your mall.