In Ecuador, La Competencia has built more than a reseller business—they’ve built a scalable, lead-generating engine that’s setting a new standard for FootfallCam partners.
Through a strategic digital approach, La Competencia generates over 30 qualified enquiries per week, thanks to a localised website, strong SEO, and market education in Spanish. This isn’t just sales—it’s a sustainable business model that scales.
From Website to Workflow
Unlike transactional dealers, LaCompetencia has invested in:
- A consultative pre-sales model focused on insights, not hardware
- In-country stock and trained local engineers
- A regional-ready setup that supports multiple deployments concurrently
Their focus on repeatability and structure has allowed them to expand coverage beyond Quito and Guayaquil into secondary cities and regional markets.
Why They Stand Out
La Competencia’s success offers clear lessons for partners:
- Build a lead engine (not just a sales team)
- Standardise workflows for repeatable delivery
- Focus on educating clients to drive long-term adoption
They’ve grown by turning curiosity into demand and turning first-time buyers into long-term users.
A Model to Follow
For any partner aiming to grow in emerging markets, La Competencia is a standout example. They’ve proven that with the right structure, message, and team, it’s possible to scale a people counting business efficiently—and profitably.
👉 Learn more about La Competencia
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