In people counting and in-store analytics, accuracy is everything. A powerful system is only as good as the integrity of its data—and poor data quality can quietly derail even the best-run operations.
At FootfallCam, we’ve learned that maintaining high data integrity is just as important as capturing the data in the first place. That’s why we’ve built tools not only to collect data—but to ensure it stays accurate, reliable, and transparent.
Why Data Integrity May Break Down
In real-world deployments, there are many reasons why data may become inaccurate over time:
- Devices may go offline due to power or network issues
- Cameras can be obstructed by posters, displays, or seasonal décor
- Counters may be moved, misaligned, or recalibrated incorrectly
- Upload failures may create data gaps or duplicate counts
- In some cases, staff may unknowingly interfere with devices during cleaning or store resets
These problems are often subtle—but over weeks and months, they skew performance reports, reduce trust in the system, and lead to flawed decisions.
How Our Data Integrity Report Helps
To solve this, we’ve included an easy-to-use Data Integrity Report in every FootfallCam system. This dashboard gives you the tools to catch and fix issues before they affect your business:
- Missing Data Alerts flag when any device fails to upload data
- Spike Detection highlights abnormal counts or usage patterns
- Flatline Alerts show when no activity is recorded for long periods—indicating a possible fault
- Daily Digest Reports give a quick health check of all your counters
All alerts are linked to our Self-Diagnosis Guide so you can resolve issues yourself without waiting for support
Whether you manage one store or hundreds, this system gives your team the confidence to trust the data—and the tools to maintain it.
Stay in Control
We believe that data accuracy shouldn’t require a technician. With our built-in reports and guided diagnostics, anyone on your team can monitor, troubleshoot, and act.
Check our User Guide to learn how to interpret your Data Integrity Report and keep your analytics clean and credible—every single day.
Clean data = clear insights. That’s the foundation of good retail decisions.
Book in a meeting with our project team for the training now.
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