Small Retailer
Smart Urban Sensing
Manchester, United Kingdom
Customer Support
Data Analysis
Technical Support
Why Smart Urban Sensing
Experience, dedication, exceptional services and UK market commitment.
SUS is a main UK FootfallCam partner, combining local delivery with AI sensing expertise, strong technical support and a focus on long-term client value.
End-to-end delivery by SUS
SUS handles every stage in-house: consultation, hardware and software supply, installation, calibration, analytics, integration and long-term support. One UK partner. One accountable team. One seamless deployment.
End-to-end delivery by SUS
SUS handles every stage in-house: consultation, hardware and software supply, installation, calibration, analytics, integration and long-term support. One UK partner. One accountable team. One seamless deployment.
Customer Requirements Consultation
We assess your site, define objectives and recommend the right solution before deployment.
Value: Right solution designed first time
Hardware & Software Package
We supply counters, software and dashboards as one joined-up package.
Value: One supplier, complete solution
Professional Installation & Setup
Our trained team installs and configures the system for dependable performance from day one.
Value: Accurate data from day one
Main UK FootfallCam partner
Manchester-based Smart Urban Sensing delivers end-to-end FootfallCam people counting and AI sensing solutions across the UK — from survey and installation to analytics, integration and long-term support.
Manchester
Office & UK delivery base, 5 Piccadilly Place, M1 3BR
98–100%
Counting accuracy range after calibration & validation
80 Stores
The Body Shop national rollout delivered by SUS
Main Partner
Appointed UK distributor & partner for FootfallCam
Experience, dedication, exceptional services and UK market commitment.
SUS is a main UK FootfallCam partner, combining local delivery with AI sensing expertise, strong technical support and a focus on long-term client value.
Our team carries over 100 years of combined industry experience, backed by an in-house R&D team dedicated to hardware and software development. Our installers have completed thousands of site installations across retail, transport, culture and smart-city environments. Significant milestones include national multi-store retail deployments, smart-city sensor networks and major public-venue installations.
Our mission is to empower towns and cities to put Sustainable Communities at the heart of their transport and mobility networks. We want to put Artificial Intelligence and the Internet of Things at the heart of every town and city — optimising performance for the communities they serve. Our core values centre on delivering excellence in business value and service to every client, every time.
We go far beyond standard market expectations. Our offer is genuinely end-to-end: consultation and proposal, hardware and software supply, installation, calibration and validation, cloud analytics delivery, training, system integration, ongoing maintenance and expert technical support. Every deployment is managed by SUS from survey to live reporting and beyond.
Based in Manchester, SUS is deeply embedded in the UK market. Our knowledge of local retail environments, UK transport infrastructure, local authority requirements and smart-city procurement enables us to deliver tailored solutions and genuinely responsive service. We are a UK partner you can meet, call and work with directly — not a remote distributor.
We Offer
We do more than install counters — we turn movement data into practical decisions on staffing, conversion, occupancy and performance.
Customer Requirements Consultation
We assess your site, define objectives and recommend the right solution before deployment.
Value: Right solution designed first time
Hardware & Software Package
We supply counters, software and dashboards as one joined-up package.
Value: One supplier, complete solution
Professional Installation & Setup
Our trained team installs and configures the system for dependable performance from day one.
Value: Accurate data from day one
Calibration, Verification & Validation
We calibrate and validate every system to deliver 98–100% accuracy.
Value: 98–100% counting accuracy guaranteed
Data Analysis & Reporting
Dashboards turn footfall into clear KPIs including conversion, dwell time and peak-hour trends.
Value: Actionable insight to grow revenue
Training, Integration & Ongoing Maintenance
We provide training, integration and ongoing support to keep the system valuable over time.
Value: Full lifecycle partnership
Our Team in Action
UK-based engineers installing, configuring and validating every deployment.
From mounting and wiring to gateway configuration and on-site validation, our team handles each project hands-on — so every counter is calibrated for accurate, dependable data from day one.
- On-site installation
- Network & gateway setup
- Calibration & validation
- Lifetime support
We Specialise In
We tailor each deployment to the environment, data goals and operational needs of the client.
Retail Stores & Shopping Malls
Better store performance, improved staff management, measurable marketing, sales conversion, store optimisation and savings. Our world-leading counter delivers five metrics in one device.
- Visitor Count
- Conversion
- Dwell Time
- Returning Customer
Transportation: Buses, Trams & Trains
UK-manufactured AI 3D APC — a next-generation Automated Passenger Counter built for the vibration and environmental demands of public transport. Real-time occupancy and GPS data integrable into fleet systems.
- Live Occupancy
- GPS Data
- Fleet Ready
Smart Cities & Towns
AI and IoT sensors gathering anonymous, detailed data 24/7 on transport modes, traffic, pedestrians, cyclists and travel patterns — delivered through open-data dashboards and city platforms.
- Open Data
- Multi-modal
- 24/7 Sensing
Libraries & Museums
Visitor count, occupancy levels, zone movement and stay-time analysis that help public institutions understand how facilities are used, justify resources and improve visitor experience.
- Occupancy
- Zone Tracking
- Funding Reports
Social Venues, Stadiums & Leisure
Real-time and historical data on people flows, access-point usage, crowd density and behavioural analytics — enhanced security, more effective crowd control and better operational decisions.
- Crowd Density
- Access Points
- Live Alerts
Office, Government & Public Buildings
Occupancy monitoring, zone analytics, social distancing, meeting-room utilisation and public-sector estate-level reporting to support space optimisation and operational efficiency.
- Space Utilisation
- Meeting Rooms
- Estate Reporting
Case Studies
Selected projects showing rollout scale, delivery capability and measurable impact.
Multi-site Retail
The Body Shop — 80-store national analytics rollout
Challenge: The Body Shop required consistent, centrally accessible footfall analytics across a large estate of UK stores to compare performance, optimise staffing and measure marketing campaign impact — without site-by-site manual data collection.
Solution: SUS designed, supplied and installed our flagship FootfallCam people counting system across 80 stores nationwide. Each site was calibrated and validated individually, with all data centralised and delivered through a single online portal and reporting platform providing real-time and historic analytics.
80
UK retail stores
Centralised
Online reporting
KPIs
Conversion, peaks, performance tiers
Outcome: The Body Shop gained visibility across sales conversion, visitor peak hours, high- and low-performing stores — enabling data-driven staffing, store optimisation and improved sales performance across the chain.
"SUS delivered a seamless national rollout. The centralised data platform has changed how we make operational decisions across our estate." — Retail Operations Lead, The Body Shop
Landmark Cultural Venue
Henry Moore Institute, Leeds — gallery visitor flow intelligence
Challenge: One of Britain's most prestigious sculpture galleries needed reliable, accurate visitor data to understand usage patterns, monitor zone movement and stay-time, and provide evidence of footfall for funding and operational planning purposes.
Solution: SUS installed multiple FootfallCam people counting and tracking systems throughout the Henry Moore Institute, neighbouring the Leeds Art Gallery. Each system was engineered with reliability and efficiency as priorities, covering visitor usage, internal footfall, and zone-level people-flow tracking throughout the site.
Multiple
Zones covered
Live + Historic
Data delivered
Leeds
Flagship UK venue
Outcome: The institute gained reliable visitor-usage data and people-flow visibility to support resource planning, service design and evidence-based reporting to funders and stakeholders.
"It's always a pleasure to work with the Henry Moore Institute — a project that demonstrates how AI sensing supports world-class cultural institutions." — Smart Urban Sensing
Smart City
CityVerve Manchester — outdoor urban IoT sensor network
Challenge: CityVerve's smart-city demonstrator in Manchester required accurate, real-time multi-modal sensing data across people, cyclists, vehicles and public transport — delivered reliably in outdoor urban environments and available via an open-data platform.
Solution: SUS designed and installed 10 IoT sensors on lampposts across multiple Manchester locations. The IP66-rated outdoor units monitored pedestrians, cyclists, vehicles and transport in real time, delivering open-data dashboards and historic datasets through an online city platform.
10
IoT sensors deployed
Multi-modal
People, vehicles, cycles
Open data
City platform delivery
Outcome: CityVerve gained a live view of movement across Manchester's environment, supporting strategic decisions, transport optimisation and smart-city infrastructure planning with real-time and historic data.
"SUS designed and installed the full sensor network and delivered data through our open city platform reliably and on schedule." — CityVerve Project
Enterprise Retail
Pandora — FootfallCam counter deployment across UK & Ireland
Challenge: Pandora required a highly accurate, scalable and cost-effective people counting solution to replace an incumbent system across its large UK and Ireland store estate, with reliable data to support conversion and commercial decision-making at scale.
Solution: FootfallCam — supplied and supported in the UK through SUS as the main UK partner — was selected by Pandora as its replacement people counting platform. More than 200 counters were rolled out across Pandora stores in the UK and Ireland, delivering accurate FootfallCam 3D AI analytics at enterprise scale.
200+
Counters deployed
UK & Ireland
Full estate rollout
AI 3D
FootfallCam technology
Outcome: Pandora replaced inaccurate legacy counters with a consistent, AI-powered analytics platform delivering reliable conversion, occupancy and performance data across the entire estate at a lower total cost of ownership.
"FootfallCam counters have transformed how we measure performance across every store in our UK and Ireland estate." — Pandora Retail Operations
News & Insights
Quick updates highlighting product capability, market trends and recent SUS news.
Retail Footfall Counter Buyer's Guide 2026 — how to choose the best people counter for UK stores.
A complete guide to choosing a retail people counter in 2026: core technology types, accuracy benchmarks, pricing, GDPR compliance and vendor comparisons — with a spotlight on the AI 3DPro2 and the SUS end-to-end UK service.
7 warning signs your legacy people counter needs replacing — and what to upgrade to.
Old infrared beams, basic camera systems and WiFi probe setups are quietly costing retailers accuracy, conversion data and operational insight. This guide walks through the seven clearest signs your legacy counter is holding you back — and the AI-powered upgrade path SUS recommends.
Case Study: HARIBO Trafford Centre supercharges store performance with the SUS 3DPro2 people counter.
SUS installed the 3DPro2 AI people counter at HARIBO's Trafford Centre store to measure footfall, conversion and shopper behaviour — giving the team accurate, real-time data to optimise staffing, layout and in-store performance.
Trusted Clients
Trusted by retail, culture and smart-city organisations across the UK.
200+ UK & Ireland stores
80-store national rollout
Retail analytics
Retail counting & analytics
Gallery visitor flow
Smart-city IoT network
In partnership with FootfallCam — appointed UK main distributor.