Count.Understand.Optimise

From traffic measurement to behavioural intelligence. Accurate spatial measurement forms the technical foundation of retail intelligence.

Foundations Metrics

Door-level Measurement Basline

FootfallCam In / Out Counting Icon

In / Out Counting

Uses stereo vision to track directional entry and exit events at entrances for accurate traffic and performance analysis.

FootfallCam Icon - Outside Traffic

Outside Traffic

Pedestrian flow measurement at storefront enabling accurate, mathematically sound conversion modelling.

FootfallCam Age & Gender Icon

Age & Gender

Estimates visitor demographics using AI models, aggregating profiles without storing identifiable personal data for analysis.

FootfallCam Icon - Visit Duration

Visit Duration

Measures time between entry and exit by linking trajectories, enabling analysis of engagement and operational performance.

FootfallCam Group Counting Icon

Group Counting

Detects individuals entering together and classifies them as groups using spatial proximity and movement synchronisation.

FootfallCam Icon - Staff Exclusion

Staff Exclusion

Identifies and removes staff activity using behaviour, spatial context, and appearance cues to maintain clean customer metrics.

Behavioural Intelligence

Advanced Spatial Analytics Layer

FootfallCam Icon - Queue Performance

Queue Performance

Queue zone dwell analysis delivering wait time and service performance distributions.

FootfallCam Icon - Heatmap Movement

Heatmap Movement

Spatial density matrices generated from continuous coordinate tracking.

FootfallCam Icon - Product Engagement

Product Engagement

Vision-language detection of reach, pick-up, try-on and inspection behaviours.

FootfallCam Icon - Staff Identification

Staff Identification

Multi-feature behavioural classification separating staff from shoppers.

FootfallCam Icon - Zone Pass-Through

Zone Pass-Through

Virtual threshold crossing validation for quantified exposure measurement.

FootfallCam Icon - Shopper Journey

Shopper Journey

Deterministic multi-zone tracking modelling transition probabilities and behavioural flow.