Count.Understand.Optimise

From traffic measurement to behavioural intelligence. Accurate spatial measurement forms the technical foundation of retail intelligence.

Foundations Metrics

Door-level Measurement Basline

FootfallCam Icon - 3D Traffic Count

3D Traffic Count

True stereoscopic depth measurement using overhead 3D sensors with validated directional entry and exit events.

FootfallCam Icon - Outside Traffic

Outside Traffic

Pedestrian flow measurement at storefront enabling accurate, mathematically sound conversion modelling.

FootfallCam Icon - Entrance Demographics

Entrance Demographics

On-device AI inference estimating age band and gender probability at entry moment.

FootfallCam Icon - Visit Duration

Visit Duration

Trajectory persistence measurement delivering full duration distribution reporting.

FootfallCam Icon - Group Behaviour

Group Behaviour

Spatial clustering and synchronised movement vector analysis for dynamic group classification.

FootfallCam Icon - Staff Exclusion

Staff Exclusion

Adaptive classification models isolating shopper-only datasets for analytical accuracy.

Behavioural Intelligence

Advanced Spatial Analytics Layer

FootfallCam Icon - Queue Performance

Queue Performance

Queue zone dwell analysis delivering wait time and service performance distributions.

FootfallCam Icon - Heatmap Movement

Heatmap Movement

Spatial density matrices generated from continuous coordinate tracking.

FootfallCam Icon - Product Engagement

Product Engagement

Vision-language detection of reach, pick-up, try-on and inspection behaviours.

FootfallCam Icon - Staff Identification

Staff Identification

Multi-feature behavioural classification separating staff from shoppers.

FootfallCam Icon - Zone Pass-Through

Zone Pass-Through

Virtual threshold crossing validation for quantified exposure measurement.

FootfallCam Icon - Shopper Journey

Shopper Journey

Deterministic multi-zone tracking modelling transition probabilities and behavioural flow.