Marketing ROI Tracker App

Tracking the effectiveness of each marketing event enables managers to gain insights into the success of their campaigns and make data-driven decisions, thereby optimising their marketing strategies.

Challenges

The key to optimising promotion spending is determining which half is wasted, as famously stated by the saying, "Half the money I spend on promotion is wasted; the trouble is I don't know which half."

How Does the App Work?

Step 1: Define the campaign you want to track

Configure a list of marketing events with their respective parameters such as event dates, evaluation periods, campaign types, metrics to be measured and other relevant attributes for evaluation purpose.

FootfallCam People Counting System - Define the campaign you want to track

Step 2: Measure the responses of the campaign

Marketing managers can determine the effectiveness of their events by comparing pre- and post-event traffic and sales data patterns obtained by measuring shopper traffic patterns and combining them with sales data.

FootfallCam People Counting System - Measure the responses of the campaign

Step 3: Learn from previous campaigns

Analysing the measured responses of ongoing and past marketing events enables marketing managers to identify common response patterns and correlations between different attributes.

FootfallCam People Counting System - Learn from previous campaigns

Step 4: Simulate the effectiveness of upcoming events

With built-in predictive analytics and machine learning algorithms, a marketing manager can simulate the effectiveness of previous campaigns to upcoming events by forecasting potential outcomes based on historical data.

FootfallCam People Counting System - Simulate the effectiveness of upcoming events

Features

Marketing ROI Tracker
Marketing Evaluation by Zones
Marketing Effectiveness Report

Marketing ROI Tracker

FootfallCam People Counting System - Designed for Marketing Managers

Designed for Marketing Managers

Compare the return on investment (ROI) of various events, identify patterns, and quantify the relationships between demographic groups, dwell time, and spending in relation to event investments.

Marketing Evaluation by Zones

FootfallCam People Counting System - Gauge Marketing Effectiveness across Zones

Gauge Marketing Effectiveness across Zones

By analysing data such as footfall, sales, and other metrics across different zones, the app can provide insights into the varying marketing effectiveness of each zone. This can help mall operators and marketing managers make informed decisions on which zones to prioritise for future marketing events and investments.

Marketing Effectiveness Report

FootfallCam People Counting System - For Management Review

For Management Review

By targeting the right audience with relevant marketing messages, mall management can increase their return on investment (ROI) and reduce marketing costs by avoiding wasted efforts on audiences that are unlikely to convert.

Case Studies

See all Case Studies

ROI of marketing spend has been increased by 25%.

“With insights gained from past marketing events, the system can assist in optimising and replicating successful campaigns, allowing us to target specific groups of shoppers for maximum ROI”

A Shopping Mall in Kuwait

FootfallCam People Counting System - Case Studies

Ready to learn more?

Deployment Examples

Selecting the appropriate functions and devices to serve your specific purpose is crucial. To get started with your own designs, it can be helpful to review deployments of similar systems in other malls for inspiration.

Talk to an Expert

Talk to one of our FootfallCam consultants to identify your requirements, budgets, and possibly conduct a Proof of Concepts, to help ensure that FootfallCam system is the right fit for your mall.