In the competitive world of airport retail, where every square meter and every second counts, visibility into passenger behavior is no longer a luxury—it’s a necessity. As airports evolve into high-stakes retail ecosystems, having data to optimise spend-per-passenger, layout design, and commercial performance is crucial.

So, if you’re part of an airport commercial team evaluating digital initiatives, here’s why a people counting solution like FootfallCam should be on your phase-one deployment list—before flashy analytics dashboards or experimental AI pilots.

The First 5 Metrics You Can’t Afford to Miss

We’ve narrowed it down to five essential metrics that airport retail teams can extract immediately—with minimal hardware investment and no operational disruption.

1. Retail Penetration by Flight

Track how many passengers from each flight enter your retail zones.

Know which flights drive retail traffic to tailor promotions or gate planning.

2. Dwell Time in Retail Zones

Measure how long passengers linger—2 minutes or 12?

Longer dwell time = higher spending potential. Optimise layout and signage accordingly.

3. Retail Conversion Funnel

See how many pass through the zone vs. actually enter stores.

Compare conversion rates by store type and improve tenant mix and displays.

4. Live Occupancy and Heatmap

Identify hot and cold spots in real time.

Support leasing, staffing, and signage placement with accurate traffic heatmaps.

5. Flight-to-Traffic Correlation

Link retail traffic patterns to flight schedules.

Spot peak shopping windows to align staffing and promotions.

A Control Tower for Airport Retail

Unlike traditional people counters that just count entries, FootfallCam acts as a control tower—aggregating and contextualising data across passenger journeys.

And we do it without heavy infrastructure. A pilot phase can start with:

• 1x Pro2 + 3x Pro1 (with USD 1,000) in key retail stores : duty free shops, starbucks, WH Smith

That’s all it takes to start answering questions like:

• Which flight contributes the most to duty-free sales?
• Which corridor has untapped retail potential?
• Are passengers seeing your promotions at the right time?

Get Started with a Pilot Program

FootfallCam offers a low-risk pilot tailored for airport terminals. Within 30 days, you’ll have insights that can shape retail leasing, gate allocation, and commercial strategy for years to come.

#footfallcam #peoplecounter #peoplecounting #airport #smartairport #passengerinsights #airportmanagement #passengerflow #datadrivendecisions #airportcommercial #retail #smartretail