We’re pleased to recognise our Estonian partner for their continued success in building a strong and trusted presence in the people counting and retail analytics market.

Estonia presents a unique environment. While relatively small in size, it is one of the most digitally advanced countries in Europe. Businesses here are highly informed and expect solutions that are not only technically sound, but also practical, reliable, and easy to integrate into their existing operations. In such a market, success is not driven by scale, but by credibility and consistent delivery.

Our partner has demonstrated exactly that. By focusing on execution and maintaining close relationships with their customers, they have established themselves as a dependable system integrator in the region. Their approach goes beyond installation, they take ownership of the full lifecycle, from deployment to ongoing support and optimisation.

Working together, we have combined local expertise with FootfallCam’s analytics platform and support framework to deliver solutions that provide real operational value. Retailers are not just receiving data; they are gaining insights that help them understand customer flow, improve staffing decisions, and optimise store performance in a measurable way.

What stands out is the discipline required to succeed in a market like Estonia. With a limited number of large opportunities, every project must be delivered to a high standard. There is little room for error, and long-term success depends on trust and consistency rather than volume.

This is why this achievement matters. It shows that building a strong business does not depend on being in a large or highly publicised market. Instead, it is about doing the fundamentals well — understanding customer needs, delivering reliable systems, and maintaining strong partnerships.

For us, it also reinforces the importance of a collaborative model, where local partners lead on the ground while being supported by a robust platform and structured support system behind the scenes.

We believe this is a practical and repeatable example for other partners. With the right mindset and approach, similar success can be achieved in many markets around the world.

We look forward to growing together and supporting more partners on this journey.

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