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#221 Introducing the Magic Mirror


Our sister company Magic Mirror have developed into a global leader in the interactive digital signage for shopping malls and retail chains. The Magic Mirror will be able to provide to users valuable retail analytics on their marketing campaigns, and interactive advertisement display to entice the audience.


Value Proposition

1. Engage Customers
Analyse user behaviour through digital advertisement with metrics such as viewing duration, the number of passersby, peak hours of viewing, and emotions during viewing.

2. Low Maintenance
Users will be able to upload their media of choice (garments, photo frames, games) onto the Magic Mirror from one centralised location and making it a low maintenance, and cost effective solution.

3. Harvest Users’ Data
Magic Mirror will intelligently collect users data such as e-mail addresses and phone numbers. as they share photos and videos onto social media, allowing businesses to re-engage with users in marketing initiatives.


Technologies

Feature #1

3D Animation

This feature allows users to take a fun video with live face effects, animated frames and motion stickers. The live face effects uses our intelligent Face tracking technology to accurately detect the head, eyes, nose and mouth of the user.

Which Emoji are you?

To immerse users into the Emoji world, Sony used the Magic Mirror to allow users to virtually transform into different Emoji characters based on their facial expressions (Happy, Sad, Angry Smooch etc.).

 


Feature #2

Augment Reality

Magic Mirror uses intelligent 3D body scanning to accurately fit the garment on to the visitor and moves with real time physics according to the movement of the user.

Real Time Virtual Fitting

Realistic 3D product models are scaled to virtually fit onto your body and sync with your body movement within the live video feed – allowing you to see the virtual fitting from different angles, even the folds of the fabrics as they twist and turn.

Realistic 3D Garment

By providing 2D garment images, our team of graphic designers can help you render and create the photo realistic garments in 3D format.


Feature #3

Harvest Users’ Data

Magic Mirror is the gateway of new customer engagement. Magic Mirror will intelligently collect users data such as e-mail addresses, phone numbers, etc. as they share photos and videos onto social media, allowing businesses to re-engage with the customers.


Feature #4

Plan which media to display

The web-based control panel allows marketing agencies to plan and schedule their events to run automatically based on the scheduled time. They will also be able to customize each event easily by uploading the virtual dress images, idle mode media files, etc. which will then be updated to the mirror remotely.


Our customers

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