Customer Stories
Since 2002, FootfallCam has manufactured and supplied people counting solutions to more than 500 global clients, installing tens of thousands of counters worldwide. Our clients range from small independent retailers to large global retail stores, from shopping malls to public venues and institutions. We have selected a few of them from different industries and countries, to show you as references here.
If you would like to get further insights into how a specific client type utilises our people counting solution, or if the industry or the type of client you’re interested in is not represented here, please contact us to find out more.
L’Occitane
L’Occitane have a requirement of standardising the data gathering process across their many bureau located throughout the world. FootfallCam is able to comply with this requirement through our specially optimised selection process. The process enables L’Occitane to extract and submit their sales data from their ePoS systems and integrate the data with the Analytic Manager provided by FootfallCam. L’Occitane is given a holistic over the performance of each individual store with FootfallCam.
Retail Stores Read L’Occitane Case Study
Bonmarché
Bonmarché was compelled to seek a people counting solutions, to provide it the analysis and insight of consumers data for data driven decision making process. Bonmarché chosen to roll out FootfallCam as part of their business programs overhaul due to the unfavorably high costs of competing people counter solutions. The various reports generated by the FootfallCam, and the automated checks in maintenance gave Bonmarché the assurance they require in a functional and reliable system.
Retail Stores Read Bonmarché Case Study
T.H Baker
As a jewellery store that is constantly affected by the market cost of raw materials such as diamond and gold, T.H. Baker is in need of a method to identify consumer behavior when prices of their offerings fluctuate. Knowing full well that the jewellery retail industry is highly competitive in terms of price and affordability, it is crucial for T.H. Baker to implement Footfallcam as their means of observing consumer behavioral trends.
Retail Stores
Talarius
Prior to the inception of Footfallcam, Talarius had no substantial method of receiving business insights. Talarius was unable to quantify the number of passer-by and potential opportunities they could have earned. Talarius was also unable to evaluate the usage of their gaming machines. Talarius had no method to review whether the store is offering the right mix of gaming machines that is attractive to the local demographics. With the increase in cost of operation, Talarius considered various people counter solutions in order to ensure that no resources are wasted, and no opportunities are lost.
Individual Store Read Quicksilver Case Study
Fred Perry
Fred Perry is a high end clothing chain that experiences high volume of traffic at irregular interval. FootfallCam highly flexible and accurate counting algorithm allows Fred Perry to measure the incoming and outgoing traffic of visitors in many different circumstances. FootfallCam uses various video processing algorithm to count people moving in different groups, randomised directions, and baby carriages or other inanimate objects. Due to the variances in the store environment, FootfallCam dedicated engineers to fully support Fred Perry in optimising the configurations of the device to adapt to the current store environment and to maximise the counting accuracy.
Retail Stores
Gant
Gant is a retail clothing chain operating globally. One of the many challenges Gant had prior to the installation of FootfallCam was quantifying their sales figure and determining which of their sites are performing well or under-performing. Gant was able to utilise the sales conversion rate to effectively justify whether their abnormally high visitor count is reflective on their sales. This enable Gant to review their pricing strategies that they offer to their customers. With visibility on the pricing strategy, Gant was able to determine and adjust their pricing solution to effectively attract more customers.
Retail Stores
Lacoste
As one of the larger retail clothing chain situated around the world, Lacoste needs macro view of all data in order to determine the effectiveness of their campaign, and their products. The main feature Lacoste used was marketing effectiveness to evaluate their distribution channel to determine how effective promotional advertisements are disseminated, in addition to evaluating how effective their promotions was, and whether the promotions justified the cost of advertisements with significant return on investments.
Retail Stores
Charles Clinkard
Charles Clinkard was independent and did not require support from FootfallCam. Charles Clinkard used their own installation practitioner with minimal support from FootfallCam. After the installation of the counter, the FootfallCam automatically recognised the environment and optimised its calibration to achieve the highest accuracy. The only form of support FootfallCam had conducted for Charles Clinkard during the installation process remotely by guiding them on the positioning of the counters only. The installation work of FootfallCam is minimalistic and simple that anyone whether they have technical expertise or not will be able to install the counter with ease.
Retail Stores
Chandler Library
Chandler Library had no method of determining the number of visitors that visit their library and was unable to quantify the usage of their facilities. This made requests for additional funding from the government difficult as Chandler Library did not have any method to justify their funding are wisely used by the community. With the inception of FootfallCam in their facility, Chandler Library had a measurable mean to calculate the popularity of their facilities and was able to present it to government bodies when requesting for additional fundings.
Public Institution Read Chandler Library Case Study
Levis
Levis is a retail stores operated throughout the entire world, in shopping malls, outlets, or as individual stores. Levis most prominently use FootfallCam to quantify the number of visitors that are entering their stores. With the capability to quantify the number of visitors that are visiting their store on a daily basis, with the additional option to import their own sales data from their ePoS to determine sales conversion rate.
Retail Stores
Jersey Pearl
Jersey Pearl is one of the largest jewelry chain through Europe. Jersey Pearl had used the marketing effectiveness report provided by FootfallCam to determine their channel of distribution for advertisements and promotional events. Jersey Pearl is highly competitive in the pricing they offer to their customers and rely on campaigns for a large portion of their revenue. With the insight to their marketing effectiveness which isolates three different time frame to allow A/B testing, Jersey Pearl can determine how well perceive their advertising efforts are.
Retail Stores
Reebok
Reebok is an international brand known for its footwear. The feature that Reebok most prominently used is the outside traffic metric. With the outside traffic metric, Reebok was able to adjust their operational hour to better suit the potential outside of the stores based on the total number of passers-by. After the installation of FootfallCam, Reebok had realised that the shopping mall of one of their flagship stores experience an even higher number of visitors in the mall after closing hours, thus generating a high value in outside traffic. Reebok extended its store operational hour and subsequently increase sales conversion by 4%.
Retail Stores
Hamra Shopping & Trading Co.
HST utilised the traffic flow analysis report produced by FootfallCam to determine the movement pattern of shoppers. The other report that was utilised by HST is the zone analytic report which allowed HST to have a macro view of the engagement of shoppers inside the mall. With this knowledge in hand, HST could leased rental units accordingly based on preferred industries. With the inclusion of traffic flow analysis, HST could determine the common behaviour of shoppers and where they are most likely to travel to next after visiting one department.
Shopping Malls Read Hamra Shopping & Trading Co. Case Study
Forever 21
Forever 21 was able to use FootfallCam to string all data back to their centralised server or GIT hub in their main headquarter for further analysis of the performance of all of their stores. Being a highly valued retail stores that are competitive globally, Forever 21 relied on centralised data reporting from all their countries to determine their current holdings and market positioning throughout the different countries. With this insight, Forever 21 was able to determine their failing points and how they should allocate their limited resources to penetrate competitive markets.
Retail Stores
Adidas
Adidas used FootfallCam to determine the footfall traffic through their many stores at different locations, and different times of day. With the dwell time and visitor count data provided by FootfallCam, Adidas was able to ensure that staff schedules accurately reflect the demand by customers. By reducing the time staffs spend when they are not required in the store, and by deploying them when they are, FootfallCam provided Adidas with a cost efficient solution that allowed them to create a better experience for both the customer and the staff.
Retail Stores
Movie Animation Park Studio
MAPS was sourcing for many footfall solutions. There were searching for the all-in-one solutions, where they could get a comprehensive all-rounded solution which comprises of collection of footfall data, analyzing of data, software with dashboard to showcase of information and convenience in accessing them. In search of the best one, MAPS approached us FootfallCam to know more of what we can offer. Several rounds of discussions and meetings was conducted in order for MAPS to better understand FootfallCam capabilities. MAPS undergone very careful considerations with their higher management on this project.
Public Institution Read Movie Animation Park Studio Case Study
Forus
Forus is a brands outlet that stocks many different brands under their name. For an outlet with multiple brands, it is imperative for them to have sales conversion figure to have insight into which brands which more popular. With the ability to determine how attractive each brands are per customers, Forus is able to allocate their resources on marketing efforts for brands that are underperforming. Additionally, Forus was able to view the flow of traffic with the inclusion of the Zone Analytic feature developed by FootfallCam. With the Zone Analytic feature, Forus was able to track the total number of engagement of customers per brand store in different time periods of daily, weekly, and monthly.
Shopping MallsCase Studies
Bonmarché
L'Occitane
MAPs
T.H Baker
Talarius
Chandler Library
Luxury Leisure
Adult gaming centre with 84 stores located throughout United Kingdom.
Apparel brands outlet with three major outlet situated throughout Italy.
Luxurious furniture shop in UK with over 200 stores throughout the United Kingdom.
Clothing retail stores with nearly 80 stores globally.
Preca Brumel
Manufacturer and distributor of apparels for men, women, and children with around 40 stores throughout Italy.
A chain of specialty retail store with over 120 locations in both the United States and Canada specialising in ergonomic furniture products.
Clothing chain in London that are dedicated to women's fashion with over 50 boutiques in United Kingdom.
Sportswear retail stores with over 350 stores operating globally.
Transnational consumer goods company that have a global presence in the myriad of brands throughout all supermarkets and shopping centres.
Electronic consumer goods that are mostly operating in India, have a total of nearly 70 stores in India alone.
Multinational telecommunications company that predominantly operates in the eastern hemisphere in at least 150 countries.
United Kingdom based female apparel store that currently have a total of 30 stores.
American-owned chain of domestic merchandise retail stores in the United States, Puerto Rico, and Canada with over 1000 stores.
Female apparel fashion chain that operates in Egypt, with a total of nearly 200 stores.
Financial loan unit that operates on a global scale, with at least 35 stores in Canada alone.
Australian retail pawnbroking company which also provides small financial loans that operates globally with a over 350 stores.
Shopping Mall in Colombia that mostly use FootfallCam for Zone Analytic function and Traffic Flow Analysis to determine shopping behaviour and patterns of consumers.
Superstore for electronic vaping and cigarette product that have around 10 stores in the United Kingdom.
Independent mobility retailer with over 27 stores throughout the United Kingdom.
Follie Follie
Greek based international company in the jewelry design industry with over 500 stores operating globally.
Chain of health food shops with over 1,300 stores in 16 countries with a predominant presence in United Kingdom and Ireland.
South Korean multinational automotive manufacturer headquartered in South Korea with over 600 dealership stores globally.
British-based, international shoe manufacturer and retailer with over 400 retail outlets and products in over 1,000 retail stores worldwide.
The Italian design company best known for transformation of stone into textures for interior and exterior designs. Currently owns and operates with 8 stores in Italy alone.
An Australian firm that caters to over 20 different brands in business intelligence, advertising redesign, implementation of people counters.
A local farmer's’ market in United Kingdom.
Bagatt
Italian designer brand that have over 15 stores located throughout Italy.
State run central bank in the Republic of Colombia.
Vintage clothing retailers that started operation in London with expanded reach of up to Moscow and Russia. There are currently over 10 retail stores operating in the European region.
Vitamin skin care that is based on Canada. There are currently over 300 stores globally that carries its brand in skin care product and anti aging vitamins.
Clothing retailer based in India that specialises in local garment, there is currently 8 stores that are based in India with an average visit duration of 2 hours per shopper.
E-Cigarettes company based in United Kingdom that predominantly deal in online retail, but owns a total of 4 brick and mortar stores.
French based optical stores that are largely based in France.
The United Kingdom largest specialist of wine and champagne retailer. Currently have own a near total of 300 stores throughout the entire United Kingdom.
Furniture shop based in the United Kingdom with a total of 3 stores located in England alone.
Shoe manufacturer founded in the United States that operates on a global scale. Currently Crocs have close to 160 retail stores dedicated to the sales and marketing of Crocs, and the product is in over 3,000 stores globally.
Family enterprise with Tyrolean roots that blends Austrian tradition with cultural influences in the design of their lighting fixtures. Currently operates in over 132 different countries worldwide.
American manufacturer and marketer of prestigious skincare, makeup, fragrance and hair care products that have owns over 30 different major brands, and is operating with over 1,400 commercial sites in over 39 countries.
Outdoor apparel company with an emphasis on design and functionality, and a motif based on the love for sea. Finisterre is have its flagship store opened in the United Kingdom.
Video game store with a massive reach in Germany, Canada, and Thailand. Have a massive followings for its online retail restores and news on video games entertainment.
Gordale Garden and Home Centre
Gordale is a garden and home centre set in 15 acres in Wirral, United Kingdom.
Jewish Community Center of San Francisco
Community centre located in San Francisco with a variety of recreational activities and facilities.
Joanna Fashion
Largest Fashion Retailer in Dubai & Sharjah with a total of 17 different brands outlet located in the United Arab Emirates alone.