Artificial Intelligence (AI) is a powerful tool that can enhance the process of reviewing and analysing the data. With the AI-driven workflow, it provides you valuable insights to assist you in decision-making, optimise the business operation, reduce operational cost and streamline data review process. We are ready with various FootfallCam Applications for different industries, select the right application for your business.
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FootfallCam AI App |
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Business Use Case |
Target Audience |
Applicable Industry |
| Store Profiling App |  |
To review the store location and estimate the maximum potential as the baseline to review the store performance. | Property Teams, Marketing Teams & Store Managers | Retail |
| Footfall Reporting App |  |
A streamline footfall data review for companywide overview, store level details and trend analytics. | Company & Site Level | All |
| Footfall Data App |  |
To understand the proportion of footfall distributed into various categories, such as visitor vs. staff, adult vs. child, group count vs. individual count and unique visitors vs, total visitors. | Company & Site Level | All |
| Wi-Fi Data App |  |
A streamline data review and tuning process for Wi-Fi related data, including outside traffic, turn-in rate, average visit duration and returning rate. | Company & Site Level | All |
| Mall Marketing ROI App |  |
To identify the most effective allocation of marketing spending to achieve the highest possible ROI. | Shopping Mall Operators & Store Owners | Mall |
| Retail Marketing ROI App | |
To identify the most effective allocation of marketing spending to achieve the highest possible ROI. | Marketing Agencies, Brands Managers and Marketing Team | Retail |
| Sales Conversion App |  |
A streamline process for sales data import, sales target setting, and sales conversion performance review. | Company & Site Level | Retail |
| Weather App |  |
To review the impact of weather on to the uplift rate of the store footfall. | Site Level | All |
| Occupancy App |  |
To review the current occupancy in the confined area. | Site Level | All |
| Product Engagement App |  |
Analyses visitor interactions with products using a Sankey diagram and Flow Map to visualize engagement levels. | Site Level | Retail |
| Data Preparation App |  |
To transform the raw data into a format that is suitable for analysis and modelling. | Company Level | All |
| Business Rule |  |
To define thresholds for various rules to ensure accurate monitoring and analysis. | Company Level | All |
| Account Profile App |  |
Allows scheduling of weekly or daily reports for different entities. | Company & Site Level | All |
| Import and Export App |  |
Integration for data import, export and BI Plugins. | Company Level | All |
| Site Manager App |  |
Site-based infrastructure planning and floor plan configuration | Site Level | All |
| Session Analytics App |  |
To compare session behaviors across campaigns to refine targeting and messaging |
Site Level | All |