Overview
Businesses often organise various marketing events over time to boost sales. However, marketing managers face challenges in assessing the effectiveness of individual campaigns and identifying those that resonate with their target customers. Typically, they must gather data from multiple sources and rely on guesswork to estimate campaign effectiveness. FootfallCam's Marketing ROI Tracker app simplifies this process by providing marketing managers with a streamlined and scientific way to quantify the ROI of each campaign, requiring minimal effort.
FootfallCam AI
Typically, marketing managers would have visibility into the spendings, footfall, and sales data of each event from multiple sources.
Leveraging Big Data and market intelligence from AI models, FootfallCam AI intelligently learn from historical campaigns to provide data prediction and helps you to quantify the lift rate.
Continuously learning from the AI model, intelligently assess and recommend the effectiveness of an event and predict likely outcomes for upcoming events.
Features
Compare the return on investment (ROI) of various events, identify patterns, and quantify the relationships between demographic groups, dwell time, and spending in relation to event investments.
By analysing footfall, sales, and other metrics across stores, the app provides insights into marketing effectiveness for different store types, enabling targeted campaigns for each.
By targeting the right audience with relevant marketing messages, Marketing Director can increase their return on investment (ROI) and reduce marketing costs by avoiding wasted efforts on audiences that are unlikely to convert.
Marketing ROI Tracker App
Learn how Marketing ROI Tracker App addresses your business challenges.
Learn MoreDepartment
Marketing
KPI
Event ROI Forecasting
Analyse past campaigns and data to predict new campaign performance and assess their investment potential.
Use Case in Action
FootfallCam Lab
FootfallCam Lab's marketing team, like many organisations, strives to optimise event costs while maximising sales and footfall. Despite hosting multiple events over the years, they lack visibility into each event's effectiveness, impeding investment decisions on which events to continue and which to discontinue.
With the Marketing ROI Tracker, FootfallCam Lab can predict the impact of upcoming campaigns, simulating various event scenarios based on historical performance. This empowers the marketing team to prioritise campaigns, resulting in a 18% increase in event ROI.
*This is a fictitious company and a hypothetical use case.
