Demographic Analysis
One Facial Recognition Sensor at the Entrance
- Age Group
- Gender
- Sentiment
- Visitor Profiling
Overview
FaceCam™
FaceCam, a versatile and lightweight facial recognition sensor, is specifically designed for retail stores, with seamless installation on any surface. With user-friendly mounting options - screwing or “peel-and-stick”, it effortlessly integrates into any store environment. This sensor captures facial features for AI-based image processing, ensuring reliable performance with a straightforward setup. Ideal for various applications, from demographics analysis to customer base profiling.
Technical Data
Download Spec Sheet|
Device Dimension (mm) |
34 (W) x 20 (D) x 64 (H) |
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Weight |
Device: 0.580 kg; Packing: 1.68 kg |
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Camera |
2MP (1632 x 1232), 68°, 2MP omni-vision 2640 camera modules |
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Indicator |
RGB LED status indicator |
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Casing |
Made by PC Plastic |
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Ideal Mounting Height |
1.6 m – 2 metres |
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Operating Environment |
Temperature 10°C to 45°C, Humidity 10% - 90% |
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Storage Environment |
Temperature -40°C to 80°C, Humidity 10% - 95% |
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Tracking Technology |
Image Processing with Deep Learning. Collects colour image data. |
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Field Upgradable |
Manual / Auto Software upgrade |
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Interface |
2.4GHz Wi-Fi and Bluetooth |
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Voltage |
7~12V |
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Power Consumption |
Average 0.8W; Maximum 1.3W |
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Power Supply |
5V DC |
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Cabling |
14~26 AWG |
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Warranty |
1-year Manufacturer Warranty |
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Origin |
Made in the UK |
Notes: One FootfallCam FaceCam™ camera must be mounted covering the entire face of the people passing by.
Key Features
Cost-Effective Solution, Part of 3D Pro2
FaceCam is a sister device of FootfallCam 3D Pro2. A series connection allows FaceCam™ to be linked via a single 6-core cable to the FootfallCam 3D Pro2™, sharing both power and network connection signals from the master device. This eliminates the necessity for a dedicated power source and reduces network infrastructure costs, avoiding the need to run a network cable from the back office to the store entrance.
Most Accurate, Capturing Faces at Eye Level
FaceCam's design facilitates versatile mounting on any surface, with a focus on eye-level positioning - considered the most ideal angle for capturing complete facial features. This distinguishes it from sensors or CCTV cameras with angled setups, ensuring accuracy in image processing by capturing more comprehensive facial details.
Integrate with other Business Metrics, Comprehensive analytics
Demographic data such as gender, age, and expressions enables retailers to gain insights into their customers. However, demographics data alone may not be sufficient to provide the comprehensive shopper analytics that a retailer requires. When combined with other data metrics collected by the FootfallCam 3D Pro2 people counter, including footfall, visit duration, sales conversion, and more, it provides the complete business analytics solution needed by retailers.
Metrics Available.
Demographics and Shopper Profiles
Age Group
Categorise your shoppers based on their age groups for targeted marketing.
Gender
Identify your target customers by the distribution of males and females.
Mood
Assess customer satisfaction and service quality during store visits.
Staff Exclusion
Exclude pre-registered staff faces from the counting
Visit Duration
Measure the duration each customer spends in your store on average.
Returning Customer
Measure customer loyalty and the potential for repeat purchases.
Purchaser vs Window Shopper
Differentiates active buyers from casual browsers for marketing understanding.
FootfallCam FaceCam:
Accurate, Economical, Useful
FaceCam: Understand Your Shopper Profiles
The FaceCam™ is strategically positioned at the retail store entrance, utilising facial recognition to capture shopper demographics and profiles. This assists retailers in tailoring marketing strategies to maximise sales conversions.
Facial Recognition Technologies
How does it work?
FaceCam, a facial recognition sensor, captures facial attributes for precise image processing through deep learning, ensuring the accurate classification of individuals. This yields insights into customer profiles, demographic distribution, and key business metrics, providing a comprehensive view for strategic planning in marketing, promotions, and sales strategies.
Demographic Analysis
Staff Detection and Exclusion
VIP and Blacklist
Understand Your Purchasing Groups
Returning Customer
Staff Detection and Exclusion
Excluding Staffs from the Visitor Counts
- Visitor Count (In/Out)
- Staff Count
- Non-Visitor Count (e.g.: Third Party Delivery Man)
VIP and Blacklist
Facial Recognition Sensor at the Store Entrance and Key Areas
- Distinguish the visitors who are visiting to your store
- VIP / Important Guests
- Suspicious Person (Blacklist)
Understand Your Purchasing Groups
Facial Recognition Sensors at the Checkout Station
- Gain insights into your purchasing groups' demographic profiles
- Age
- Gender
- Sentiments
Returning Customer
One Facial Recognition Sensor at the Store Entrance
- Distinguish between new customers and returning visitors to your store
- Metrics Captured: Returning Customer
Power and Data Connectivity
Requires only a single cable for connectivity.
One Cable Installation, Can be Daisy Chained
A series connection allows 2 units of FaceCam™ to be linked via a single cable to the FootfallCam 3D Pro2™, transmitting both power and RS485 connection signal.
FAQs
Learn More