After relocation of the people counter, users are required to delete the counter from the previous old store and register the devices under new store. Reverification is required and it is a chargeable service, please raise a service request quote by email to [email protected].
You may refer to the user guide if you wish to:
Submitting a Service Request for Installation
Support connects you with technical experts who ensure a smooth and
error-free setup. To guarantee timely assistance, request remote support at
least 48 hours in advance, allowing proper scheduling and resource
allocation.
For step-by-step guidance, refer to:
Click here to access Step-by-step on how to request Installation Support Guide
Link to the page to create service request
The Sales Ticker is lightweight and can be mounted on any surface on the wall, whether it's in the shop floor area or the back office area, provided it can easily be seen by the store staff. It can be attached using either the screwing method or the 'peel-and-stick' method.
Please contact us at [email protected] and we will assist you in setting up an account.
Empty shelf detection provides regular checking on shelf emptiness based on advanced image processing algorithm and capable hardware. It is crucial that the device is installed such that the shelf is completely visible in device's live view. Please refer Empty Shelf Detection Installation Guide for more information.
To connect the FootfallCam people counter to FootfallCam Analytics Manager V9, there are two options, please refer to the below,
For step-by-step instructions, please refer to Chapter 4: Setting up Devices, Section 4.1 of the guidelines, which can be accessed via the link here.
The limit on the length of the RJ45 cable between the midspan to the router is 100m. Alternatively, you may set up a network point in between, such as a PoE extender, if you wish to increase the reach of the cable.
FootfallCam tuning specialist will fine-tune the counter and start collecting data within 3 working days after the counter is installed. Within the next 3-7 days, our specialist will collect the sample size to generate the verification report as an accuracy certification for each counter.
The person has to be inside the counter tracking zone when the button is pressed to be excluded, so usually the button will be installed inside the entrance.
Yes, it can be connected to a switching hub instead of a router.
Yes, our counters can work with both PoE and PoE+.
Each degree is catered to varying ceiling heights. Using the wrong degree lens will affect the counting accuracy of the counters since it is not installed at its optimal height.
Click here for accessing to FootfallCam Calculator to determine the number of counter(s).
To deploy people counters in a shopping mall, you would need a Cat5e cable to connect the counter to the IT router which is usually located at the back office. If the cabling from the counter to the midspan take more than 100m, you would need to source a PoE Extender to extend the range of the signal. For more information on the preparation of the installation, you may refer to the Quick Installation Guide.
Our counters have to be mounted directly overhead of its coverage area in order for it to collect visitor in/out data, with an accuracy of 95% and above.
Depending on the building, generally the PoE points are installed at the back of the server room. If the building has an existing cabling, then it can be used to connect to the counter; otherwise, cable installation will be required.
Yes, we have helped our clients in the corporate building and shopping mall such as Marina Mall and One Utama where the counters are allocated at different floors.
Usually you will only need to install at Ground Floor entrances. Assuming shoppers will take escalators or lifts at the car park entrances to Ground Floor, they will eventually end up in Ground Floor. Installing at the GF entrances will be sufficient.
A floor plan of the shopping mall would be great, we can use that to identify the camera locations and zones. Prior to the installation, you may need to prepare static IPs for the cameras. Other than that, we can configure from our end.
Click here to view the FootfallCam Installation Handbook.
Yes, the counter can be installed at the entrance with swinging doors. Our customers in the UK such as The Perfume Shop and Bonmarche are some of our good case studies. You may check out the sample video for more insights on how the configuration is being done.
DHCP will be set as default for the counter. Once the counter is connected to the network, an IP address will be assigned automatically for the counter. Users have the option to set a fixed IP address for the counter at their own discretion.
The sequence is as follow: White-orange, orange, white-green, blue, white-blue, green, white-brown, brown.
Please consult with a FootfallCam specialist to see whether there is a local installer in the region. FootfallCam will readily provide remote support for users that would like to install the counter using their own in house electricians.
Yes, we have a solution that is suitable for outdoor areas.
We are able to count the number of visitors in an outdoor environment by using our AI video analytics system. This system reuses your existing CCTV cameras and connects to FootfallCam Centroid at your back office. Kindly refer to this link for more detailed information about FootfallCam Centroid.
The light condition in a typical retail shop and shopping mall have been taken into consideration during the design stage, thus it is good for the camera counting. However, the counter may not function optimally at an entertainment place such as disco and club due to the rapid change of light condition.
Before the site deliverance, each camera will be configured with the relevant IT details (e.g. IP address, port, etc.) provided by the user. Once the camera arrived on site, full phone support is provided to the installer during the installation to ensure the camera is working properly and connected to the Internet. Then, the verification study will be initiated to fine-tune the accuracy of the camera counting. Full technical support is available via phone or remote connect support to diagnose and solve if there is any technical issue.
Counter is powered using Power over Ethernet. The main power required will be less than 10w.
Each set of people counter requires 1x power socket.
FootfallCam provides 4 types of power cable to the international customer:
Yes, we are using the cat5e cable to connect to your router, so the data can send to server via the store network. As long as the port 80 outbound and inbound is open, then it will be able to access.
If the installation will be performed by your own installer, we will remote support them via instant messaging throughout the installation process to advise on the proper camera positioning and counter set up. However, if the installation process is carried out by our in-house installer, you just need to have the FootfallCam ready. Our installer will bring any other required tools. In some cases, we would have some miscellaneous requirements such as ladders and the FootfallCam support team will inform you should there is such need.
We would require 2 weeks in advance to arrange the installation. For the same location, 3-4 counters can be installed per day.
The installation is easy and straightforward, requires 1x Cat5e cable only to connect from the counter at the entrance to the back office. Therefore, any local handyman or IT person is sufficient to perform the installation.
Yes, the counter can be easily relocated. You will need a Cat5e cable to connect the counter to the IT router. However, the accuracy of the counter would need to fine-tune again after relocated to ensure it could achieve 95% accuracy as different settings would need to apply for different environments.
Our people counting counter would be installed in the middle of the doorway, facing perpendicularly down to count people coming in or going out when they are passing by the counter. The counter should be installed as close to the door as possible so that the counter does not pick up the activity inside the store which could affect the counting (usually is 1m from the door). Please find more information on our installation guide.
FootfallCam counters may be chained through cascade topology to reduce the number of PoE ports required.
An individual will not be counted twice even if the counter coverage overlaps an area, this is due to FootfallCam verification specialist having the expertise to exclude overlapping area from each counter.
| Ceiling Height | Device |
| 2.2m - 2.5m | 140o lens |
| 2.5m - 4.5m | 100o lens / 160o lens (FootfallCam 3D Max) |
| 4.5m - 7.0m | 65o lens |
Click here for accessing to FootfallCam Calculator to determine the number of counter(s).
Depending on the number of counters required in the project, the timeline varies in case-to-case basis. Generally, the tuning of the counter will be done within 3 working days while the verification will be completed within 7 working days for your review and approval. The data is ready to be used once it is being certified.
It prevents crosstalk interference and unreliable network connection.
Click here to view the FootfallCam Installation Handbook.
No. Due to the fact that it only randomizes the MAC address when it is not connected to a mobile network, it would not impact on the Wi-Fi counting (visit duration and returning customers).
https://www.zebra.com/us/en/solutions/intelligent-edge-solutions/rtls.html
Impact on Wi-Fi Location Tracking
Firstly, when a device is not connected to the network, it doesn’t transmit frames at regular interval. Depending on the manufacturer and operating system of the device, this interval could be even up to 5 minutes. So, when the visitor carrying any Wi-Fi device moves around in the venue without connecting to the network, the estimated location of this device becomes stale very quickly. As a result, location tracking for unconnected device doesn’t have much business value.
It is not possible to exclude the same visitor when they leave and enter the store in short intervals. However, as the percentage of these consumers will be minimal, it will not have a significant impact on the counting data.
It can be set as DHCP (Default) or Static IP.
The naming sequence may be set as anything according to the user's preference. There is no restrictions on the name.
The data file only needs to have the newest set of data. Once the data has been uploaded to our server, the data will remain there even if the original file data has been deleted. A new file everyday instead of continuously building onto one file.
The file is downloaded every hour at the beginning of the hour. For example, if the file is uploaded at 3:50, the file will be downloaded at 4:00. If the file is uploaded at 4:01, the file will be downloaded at 5:00.
Our people counting system using a series of video process algorithm to count human traffic in bi-directional.
Our FootfallCam Analytic Manager V8 is a web-based software which is accessible by any browser with Internet connection with a given URL. It is a web application which enable user to view people counting report, manage user account and manage location and equipment settings.
We only produce count based on the image processing so only counting data will be recorded and uploaded to the server. Therefore, the bandwidth usage is minimal, please refer to page 5, "MINIMUM BANDWIDTH USAGE" of the link here for more information about the minimum bandwidth requirement.
FootfallCam provides remote support on a global scale. The central database and reporting software is available for access remotely from anywhere in the world as long as an internet connection is available.
The counting data is available in hourly and daily and can be exported in XML and CSV formats to integrate with your business system.
The data of the store will not be affected if a counter is removed from the store. The data are stored on a database level linking both the branch name and code instead of linking it based on the individual counter. However, the counter will need to be deleted from the existing branch level in the database and allocated to a new one to prevent new incoming data from being aggregated to the removed store.
We would need to do the port forwarding for port 80 (to push data to the central server) and port 22 (for our technical team to remote connect to the counter for software updates). Please provide the external IP address and port to us. Also, you would need to allow firewall access for port 22 and port 80 for this counter. This can be done by adding an entry to the access control list.
WiFi coverage range is up to 100 metres in radius (in an open spaces), so it is unlikely that a customer would pass the window in 5 - 15 seconds. In addition, The counter collects large sample size and the WiFi counter data is normalised using the video counting data.
There is 2 options in doing this:
Option 1 – From your POS software, usually it will have the automatic export function, so the POS software can regularly dump the data to a folder. Then, we will set up our software to grab the data from that folder.
Option 2 – From our software, routinely request to your POS software to grab the data.
It usually takes 2 hours to complete the server installation. You would need to install and provide TeamViewer access to our technical to work on the installation.
The data couldn't run on WiFi only. It requires the network cable to transfer the data from the counter to the server.
When the Internet connection fails, 3 days of the Wi-Fi counting data in the counter and the visitor data by hourly will be stored in the counter until the storage is fulled or pending to upload to the server.
Server type: Dedicated Server
Location of hosting server: France
DR site location of hosting server: the UK
Other details: https://www.footfallcam.com/Content/data/documents/Download-Page/Guide/IT-Infrastructure-Guide.pdf
There is no maximum threshold on the number of devices to support. Yes, it is possible to have multiple people counter per gate or multiple gate per building.
Yes, we will propose to use our FootfallCam Mesh Hub which can be connected to LoRA type IoT devices.
FootfallCam 3D Mini uses radio frequency to connect with FootfallCam 3D Max2 — either 868Mhz or 915Mhz radio frequency. Depending on the legal radio frequency band, the pre-set radio frequency will vary between different countries.
In terms of the radio protocol, we are using a protocol based on the IEEE 802.15.4 MAC and PHY specification.
Data will be collected and stored in two levels, either on the counter or server level for a specific period of time before it is deleted. Please refer to the table below for more information.
Yes. 1 Mini Computer can be connected to 2 screens at once as there are 2 micro HDMI ports available.
We're developing LabelNest E-Display TagFreezer, which will be able to operate between 0-50 degree temperature. It is currently not available, do stay tuned for further updates on our product.
For now, we are unable to use magnets to fix E-Displays to workstation as further testing will be required.
LabelNest tags are not recommend for outdoors use cases as they are designed for indoor uses such as retail stores and smart offices.
We can provide data benchmarking by comparing your premises' performance with data from a 3rd party provider such as IPSOS. Alternatively, we can also compare this using our existing FootfallCam database, subject to availability. We allow them to source data from 3rd party data and we can do the benchmarking.
Currently, 3D Mini data is transmitted to the server in real-time with the help of our FootfallCam 3D Max2 as the gateway. Its currently not possible to use another device as a gateway for our 3D Mini to transmit data to the server.
Yes, our software is API ready and can integrate with POS and BI systems
The encryption
methods used for the device and the cloud software are HTTPS (HTTP with SSL
Encryption) and WSS (WebSocket connection with SSL). WSS is more for Space Occupancy (Secondary Server).
Direct download the firmware from the server when receiving the update command from the server.
Considering the main technology in the world is using 3D depth sensing and image processing for accurate counting, it could achieve relatively good results in all the challenging environments. Compared with AI analytics which have the limitation of just a 2D imaging processing and often couldn’t work well in the overlapping angle and are restricted by some of the environmental and behavioral challenges. The accuracy in 3D can work well with 95-98% accuracy.
Yes, you can host FootfallCam Solution On-Premise or use our service that is hosted in OVH Cloud Provider.
If hosted on premises, remote access is required to support all kinds of server and devices issues. While use our cloud solution, if the device is online, then we can remote using tunnelling software to the devices. If the device is offline, then will require the client side to be on site to provide the remote access to diagnose the issue.
No, ESHT is not required to update all applications. When an update is required, the footfallcam team will carry out the update.
You may refer to the image for the relationship between different layers of integration. We can write the API script in a format that is compatible with your software, either pushing or pulling.
Yes, the cloud was in the UK and does not have anything leave the EU.
Yes, the dashboard
is available upon request as each dashboard needs to be customized and built by
our specialist to cater for each store's use case.
We have over 60 readily available reports for many different metrics and job roles.
It tracks foot traffic and Wi-Fi data.
Yes, they will be accessed in the cloud. However, the software can be hosted on your company server if needed.
Heatmap report is generated based on both Passer-by and Engaged Customer. The intensity of the colour is based on the min-max traffic count range of the particular time interval. The reason why some parts of the heatmap zone is without colour even though there are people passing by is because the time spent in the particular point (x-y coordinates) is so short that the colour is too light to give any significance.
A person is considered to be "Engaged Customer" in the report if he is in the heatmap zone for more than 30 seconds. Else, they will be considered as "Passer-by". The standard to be considered as an "Engaged Customer" is 30 seconds. If the area is very big or very small, we may adjust the time threshold.
The report can be generated on daily and weekly basis according to the schedule that will be manually configured by the user.
You may choose to use your preferred courier and your own shipping account for expedited shipping though they will be at your own expense.
Alternatively, we offer expedited shipping service with surcharge. Rates may apply depending on delivery address, please contact us for a quotation at [email protected]
You may purchase it via credit card (for less than 2 units) or bank transfer. Please contact us at [email protected] to request a quotation. All payment term for our product is strictly payment in advance.
We do not provide consultation services for customers on how they should act with the data they have. However, we do have a variety of case studies and reseller stories on how they use Footfall analytics
For the Retail Chain, the managerial level may want to know.
The product is sold as one, the hardware comes with the complimentary software. We manufacture both hardware and software in house hence they complement each other very well, we do have the function to export and import data in and out of our server to integrate with other software.
520mmX400mmX330mm, approximately 14 KG each box, each box can contain 13 units of FootfallCam.
The FootfallCam People Counter is entitled to 1-year manufacturer warranty for hardware. Replacing the equipment will be charged after the warranty period.
Click here to view the Warranty Terms and Conditions.
Yes, it will. We are using your existing Wifi infrastructure or our compact plug-and-play sensor, we record signals and send them to the cloud. For privacy, every MAC address will be encrypted before it is being sent and stored in the server, preventing unauthorised users from accessing to these data. Because shoppers don’t need to actually connect to your Wi-Fi network or install a mobile app, you can measure their activity without interrupting their shopping experience.
We have a production lead time based on the number of units ordered. The delivery lead time would be approximately between 7-15 days subject to custom clearance after the payment is made.
You may need to provide me your company name and address so that we could make an accurate freight charge quotation for you. Please contact us at [email protected] to request for a quotation, please indicate the number of units and also the address that the units need to be delivered.
Yes, the product costs an one off price. We have an optional support contract which covers the technical support and software upgrades.
No, we do not have.
Each camera need software license for the use of People Counter System. One software license is for one camera and it is charged accordingly. However, our web-based reporting software supports unlimited cameras. It can extract data from multiple cameras and combine data into a group.
FootfallCam People Counter can only work accurately in well lit area. The entrance area where the traffic is counted will need to be well lighted. It could not work under a dim situation because the resolution would not be high enough for the FootfallCam People Counter software to work.
Depending on the region of consignee (receiver), FootfallCam will send out the units from the nearest FootfallCam warehouse.
For Europe, Western, Central and Northern Africa region, units will be sent out from UK.
For Asia and Eastern, Central and Southern Africa region, units will be sent out from Malaysia.
FootfallCam practises DAP Incoterm for all delivery where we will deliver the package right up to Customer's designated address. Customers only need to cover local import taxes, local duty taxes or sales taxes charges to settle custom clearance on customer site. If you have your own preferable shipping couriers, you may provide us your shipping account, but the delivery expenses will be charged on your account.
There are a variety of documentations that guides users on how to use the Analytic Manager and what do the reports indicate. If the user require an in-depth tutorial and guidance, FootfallCam offers Skype training for the hardware and software at an additional service charge. Please e-mail [email protected] for additional information on cost and structure covered.
We will charge per server installation, not per site. If multiple sites shares the same server, installation charges will only be applied once. On the other hand, if software needs to be installed in multiple servers, even if it is the same project/roll out, installation fee will be applied based on the number of server installation.
We do not charge to provide omnichannel insights. Omnichannel insight works by comparing the visitor's MAC ID between multiple channels, such as online website and physical store visits. We can track the customer's MAC ID when they visit the physical store via Wi-Fi counting, and provide this dataset to you. You may then compare the same MAC ID on your platform such as online websites or apps.
Yes, PoE midspan is included in the package with the people counter.
The maximum number of devices FootfallCam Analytic Manager can support is 10,000 per customer acount.
Yes, during import of goods, import duty and sales tax (VAT) will be charged by the local government. Since our FootfallCam is classified as a computer product, it would be exempted from import duty to most of the countries. Previously, as the United Kingdom is part of the EU, the customer will be exempted from the sales tax when the VAT number is provided. For now, as the United Kingdom is currently not part of the EU anymore and as a result of the Brexit, VAT will be incurred by the local government to import goods from the UK but not by FootfallCam. However, as long as your company is VAT registered, you would be able to claim back all the VAT charged. Therefore, this would not cost any extra cost/burden to your company.
Shipment will be under DAP Incoterm where FootfallCam will help buyer to arrange the shipment until the end of destination. Any import duty and sales tax incurred to the unit is responsible by the buyer.
Yes, you can import your sales data into our dashboard manually, or automatically via FTP. You can check out our sample sales conversion report here.
FootfallCam People counter is not located inside the washroom and it will only allocated at the top of the washroom’s entrance to track the people counting so the privacy of others is protected. So far, we have not received any security issues raised by our clients who are using the washroom management solution.
Yes, our ESL tag can display barcodes.
Please send an email to [email protected] to request it. We would like to inform you that we have this new billing system which your support contract will be charged in postpaid payment term, at the end of the year, we will send you an invoice detailing all the counters you have that are active and the amount will be pro-rated. For example, if you are registering a new counter in March, then we will only charge you from March to December of that year.
Do take note that once you agree to sign up for the support contract, all your counters under your account will automatically be opt for support contract.
Yes, FootfallCam can detect and count the number of people in real-time and provide the live occupancy data which can be viewed on FootfallCam cloud-based server or on-premise software.
Every FootfallCam counter comes with a one-year manufacturer hardware warranty and the extended warranty can be purchased for an additional 4 years over the original warranty period. Please note that the extended warranty must be purchased at the same time as the devices.
For more information, please contact our sales team at [email protected].
Reverification/Recalibration will be charged if the device is relocated. The reason we charge for it is because the process of verifying devices and reconfiguring the settings requires a minimum of 8-10 man hours to make sure the calibration and verification are accurate.
Yes, it is possible. The data will still be uploaded to our server, then at our server, you can set up a FTP to push the data to your FTP folder.
A Bus ETA app is not part of our product offering. What we can provide is integration of people counting data into your own existing Bus ETA app to provide business insight.
To become an exclusive partner with FootfallCam, certain criteria and requirements must be fulfilled. One of the requirements is achieving and maintaining a sales volume of 1000 units in your region in the last 12 months. If you are interested in becoming FootfallCam's exclusive partner, please contact [email protected] directly.
Each of our counters has a small FootfallCam logo which you can easily add/stick your own logo onto it. For the software, you can upload your own logo and display your name in the title.
There are three tiers of reseller: Bronze, Silver, and Gold. Each tier imposes new challenges for the partner while at the same time, offering uncompromised benefits. We encourage all our partners to become a Gold tier Reseller so that you can apply to receive exclusive distributorship of FootfallCam in your region. The minimum requirements to achieve exclusive distributorship are 1000 sales target per annum, 8000 cold call prospects and 20 written case.
For the demo account, most of our partners prefer to have a demo unit so that they can have the first-hand experience of using our counters and understanding how it works for both the hardware and the software. This way, you can collect visitor data and generate reports based on actual footfall on your site. Normally, we recommend our partners to install this counter at your office/store so that you can showcase to your customer.
You may email FootfallCam of their success and experiences with FootfallCam to [email protected].
We will also provide you with the counter login for your customer, so that you can get the access for every counter. However for the reseller who interested to host the server (install at your own server), we could help you to configure, so that you will have the super admin access to overlook your customers account and get the separate report. This would charge if your client based is not more than 20.
Footfallcam as the manufacturer will not directly deal with the customer. As you may can see the testimonial in our reseller page in our website, we will pass the leads to the local reseller/ distributor to follow up, However, any leads passed by Footfallcam to reseller, reseller would need to sell at MSRP and regularly give the update to Footfallcam, so that we could look into the leads and provide the sales assistance to reseller. In addition, if the reseller has approached to the customer and successfully sell the unit, Footfallcam will also put in the record and make sure no other reseller is on the same bid with you.
"We recommended testers to go for the accuracy audit report. For that service, our verification specialist team will help you to fine tune (draw counting zone), schedule video recording, verify the live video to cross check with system count to ensure accuracy is reached, and finally produce the accuracy report sent to you via email. If you are purchasing more units, we can also provide a guide to you and perform it yourself if you do not want to have that service for every counter that you purchase."
We do not offer demo software accounts. Since all accounts recorded on our server are our customers’ data, we cannot use any of the data for demonstration purpose. Furthermore, falsely generated data would have no real meaning even for a demo report account.
There are two ways to access data, one is through FootfallCam Cloud Server or through the corporate server.
There are 2 possible scenarios:
Yes, installing on your own server will have the same dashboards/features with the Cloud version. Please find the server requirements here.
You may also contact us for a quotation by emailing us at [email protected]
Once the FootfallCam Analytics Manager has been installed in your server, you will be getting the same version of the FootfallCam Analytics Manager in your server. Hence, the data will be extracted and stored in your own server without having to access to the FootfallCam server.
FootfallCam will ensure the software is up-to-date and the data is routinely backed up.
Click here for more information regarding on Server Installation.
Cloud Web Portal, and Device has it own Local Web Portal.
FootfallCam Devices are not required public IP. If the solution was hosted on premise, the server and devices must be in the same local network to allow communication with each other.
Yes, you just need to install the FootfallCam Devices and make sure the devices are connected to our cloud servers.
A risk map visualises areas where staff frequently move or remain. It helps the system understand which zones are staff-dominant and which are customer-focused.
Yes. When multiple cameras are available, movement across zones and cameras improves accuracy by providing stronger behavioural context.
It can work, but accuracy improves with more visual context. In constrained entrances, additional camera coverage or in-store views may be recommended.
Yes. It is particularly useful in luxury settings where staff do not wear uniforms and spend long periods assisting customers on the shop floor.
No. Staff exclusion is software-based and uses existing camera infrastructure. No additional hardware or wiring is required.
Accuracy depends on layout, camera coverage, and staff behaviour. In most retail environments, results are significantly more reliable than manual or tag-based methods.