By balancing the ratio of footfall to staff distribution to ensure a satisfactory service level for all visitors at all times, the operating expenses of staffing allocation and human resources may be optimised.
Insight #1
REFINING STAFF HOURS
Optimising staffing allocation to conserve human resources does not mean reducing the number of staff. In the illustration, the sales earned from Day 1 is considerably higher compared to Day 2 with the same number of traffic albeit with more staff hours placed in. This raise the questions for retailers to determine will allocating more staff have a positive impact on conversion?
Insight #2
ADJUST STAFF WORKING HOURS
Adjust and optimise the staff working hours based on the visitor count of the store. In the illustration above, there is an exceptionally high number of visitors during 13:00, this means that staff should not go for lunch break during this hour to cater to the increased traffic. Upper management may allocate staffs to their stores based on the historical trend of footfall to minimise the impact of inefficient resources allocation.
Insight #3
IDENTIFY UNEVEN STAFF RATIO
Having visibility into which store is overstaffed or understaffed at all times will enable store and operations manager to better plan for their staffing allocations. Unequal distributions in the allocation of staff such as understaffed means that staffs are unable to handle the volume of visitors and visitors may be deterred from making a purchase due to the unavailability of staff personnel.
Insight #4
DOES MORE STAFF EQUATE TO HIGHER SALES CONVERSION?
Having visibility into which store is overstaffed or understaffed at all times will enable store and operations manager to better plan for their staffing allocations. Unequal distributions in the allocation of staff such as understaffed means that staffs are unable to handle the volume of visitors and visitors may be deterred from making a purchase due to the unavailability of staff personnel.
