AI-Powered Facial Recognition Sensor

Adaptive AI Camera Sensor

Wide Coverage: 68 Degree

Real-time Detection and Image Processing



FaceCam, a versatile and lightweight facial recognition sensor, is specifically designed for retail stores, with seamless installation on any surface. With user-friendly mounting options - screwing or “peel-and-stick”, it effortlessly integrates into any store environment. This sensor captures facial features for AI-based image processing, ensuring reliable performance with a straightforward setup. Ideal for various applications, from demographics analysis to customer base profiling.

FootfallCam People Counting System - FootfallCam FaceCam

Metrics Available.
Demographics and Shopper Profiles

Read Metric Documentation
Icon - Age Group

Age Group

Categorise your shoppers based on their age groups for targeted marketing.

Icon - Gender


Identify your target customers by the distribution of males and females.

Icon - Mood


Assess customer satisfaction and service quality during store visits.

Icon - Staff Exclusion

Staff Exclusion

Exclude pre-registered staff faces from the counting

Icon - Visit Duration

Visit Duration

Measure the duration each customer spends in your store on average.

Icon - Returning Customer

Returning Customer

Measure customer loyalty and the potential for repeat purchases.

Icon - Purchaser vs Window Shopper

Purchaser vs Window Shopper

Differentiates active buyers from casual browsers for marketing understanding.

Key Features

FootfallCam People Counting System - Higher Accuracy: Capturing “Faces” at Eye-Level

Higher Accuracy: Capturing “Faces” at Eye-Level

FaceCam's design facilitates versatile mounting on any surface, with a focus on eye-level positioning - considered the most ideal angle for capturing complete facial features. This distinguishes it from sensors or CCTV cameras with angled setups, ensuring accuracy in image processing by capturing more comprehensive facial details.

FootfallCam People Counting System - An Extension of 3D Pro2, Sharing the Same Power and Connectivity

An Extension of 3D Pro2, Sharing the Same Power and Connectivity

FaceCam simplifies connectivity with a single 6-core cable to devices such as the FootfallCam 3D Pro2, streamlining power supply and data transmission. This eliminates the necessity for a dedicated power source and reduces network infrastructure costs, avoiding the need to run a network cable from the back office to the store entrance.

FootfallCam People Counting System - Lightweight, Can Be Mounted on Any Surface

Lightweight, Can Be Mounted on Any Surface

FaceCam's ultra-lightweight and compact design allows easy mounting on various surfaces, such as walls, entrance doors, or store front furniture. Its small, discreet, and minimalist profile seamlessly blends into any store environment, ensuring a non-intrusive presence for shoppers.

FootfallCam FaceCam:

Accurate, Economical, Useful

FaceCam: Understand Your Shopper Profiles

The FaceCam™ is strategically positioned at the retail store entrance, utilising facial recognition to capture shopper demographics and profiles. This assists retailers in tailoring marketing strategies to maximise sales conversions.

FootfallCam People Counting System - FaceCam: Understand Your Shopper Profiles

Facial Recognition Technologies

How does it work?

FaceCam, a facial recognition sensor, captures facial attributes for precise image processing through deep learning, ensuring the accurate classification of individuals. This yields insights into customer profiles, demographic distribution, and key business metrics, providing a comprehensive view for strategic planning in marketing, promotions, and sales strategies.

Power and Data Connectivity

Requires only a single cable for connectivity.

One Cable Installation, Can be Daisy Chained

A series connection allows 2 units of FaceCam™ to be linked via a single cable to the FootfallCam 3D Pro2™, transmitting both power and RS485 connection signal.

FootfallCam People Counting System - One Cable Installation, Can be Daisy Chained