Overview
Measure Shoppers Traffic Flow
“89% of shopping mall operators consider people counting technology at entrances as a key requirement for optimising operational efficiency.”
Mall operators need various types of information such as the number of shoppers that entered the mall within the last 15 minutes and the areas in the mall where they spent their time, in order to make short-term operational adjustments and long-term strategic plans.
Mall People Counting Analytics Reports
Installed at Main Entrance of a Shopping Mall in Abu Dhabi
Trusted by shopping centres worldwide
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Key Features
Measure the ROI of Each Marketing Promotion
“By using footfall data to track shopper traffic during mall marketing events, mall operators can accurately measure the success of their marketing efforts, with some reporting an average increase of up to 30% in sales during these events.”
Throughout the year, shopping centers host various events to attract crowds. Our machine learning algorithm helps evaluate the effectiveness of each event, suggesting which ones are successful in attracting the right audience and which ones need to be reviewed for improvement in the future.
Gauge the Effectiveness of Each Marketing Campaigns
Plan for the Right Level of Staffing
“According to a survey conducted by the International Council of Shopping Centers (ICSC), 76% of shoppers indicated that they would be less likely to visit a shopping center if they had a negative experience with customer service.”
Ensuring that there are sufficient helpers, security staff, and cleaners in shopping centres is essential as visitor traffic can vary. To maintain a consistent level of service, mall operators need to plan their staff roster based on the expected footfall.
Footfall-Based Staff Planning Scheduling
Tenant Rental Justification
“When a mall operator uses advanced analytics to select tenants, optimise mall layout, and the determine rents, its revenues can rise by 20%” [1]
By analysing footfall and sales data from tenants, our machine learning algorithms can evaluate the effectiveness of each store's location and recommend an optimal mix of tenants that will maximise revenue for both the tenants and the mall operators.
Visualise the Shoppers’ Traffic Flow across the Mall
Do You Have a Bid?
We welcome bids of all sizes and all industry, regardless of whether they are at an early or later stage of the bidding process, we are eager to participate in your bids and collaborate with a partner to provide the best solution for your business needs.
Invite Us to Your BidLeveraging Advanced Analytics to Increase Mall Revenues
FootfallCam in Action
Watch VideosHow it Works?
Entrance Counting
Area Counting
Marketing Effectiveness
Crowd Counting
Area Counting
Marketing Effectiveness
Crowd Counting
Why FootfallCam?
4x Counting Devices
Combining four different counting technologies provides varying degrees of data granularity
10+ Dashboard & Report Templates
Visualise the footfall pattern in live dashboards and management reports for KPI review
Prescriptive Analytics
With intelligent business rules and machine learning to provide smart recommendations
3x Customised Apps
Automate the workflow and optimise operations across multiple business functions
Cost Effective
Flexibility to choose the most suitable people counting device that caters to specific use cases
Data Modelling
Combining data from devices and zones helps malls track progress with meaningful metrics
FaceCam™
AI video analytics to detect facial attributes (gender, age, expression) for shoppers’ demographics analysis.
3D Mini™
Cost-effective anonymous people counter with Time-of-Flight Sensor for washrooms.
Software Analytics Platform
FootfallCam Analytics Manager V9Leveraging footfall data to gain insights into shopper behaviour and ROI tracking
Our AI-driven analytics platform offers an array of solutions to address various challenges users face, including shopper insights, catchment area demographics, missed opportunities, marketing ROI, and the impact of store upgrades and locations, as well as staffing requirements. With comprehensive footfall data and intuitive AI-driven recommendations, our platform empowers shopping mall managers, marketing managers, and operations leaders to make informed decisions, enhance the customer experience, and optimise operations, leading to increased sales.
AI Assistant for Alerts & Recommendations
An artificial intelligence assistant that proactively alerts and suggests actions.
Continual Learning and Improvement
The machine learning algorithms constantly learns and improves its predictions over time.
Near Real-time Response
Enables timely and informed decision making, leading to increased operational efficiency.
Tailor-made Analytics
The analytics provided by the system can be customised to meet specific needs.
Apps / Dashboard / Reports
A multi-stakeholder tool equipped with workflow automation, dashboards, and reports.
Case Studies
See all Shopping Mall Case Studies“A major shopping mall in Hong Kong has utilised the FootfallCam Shopping Mall Analytics System to measure customer experience, optimise tenant mix, and achieve a significant increase in rental rate by 23%.”
You might be interested in:
Demand-Based Washroom Cleaning
The cleanliness of washrooms is a crucial factor that influences the shopping experience in malls. Given the varying traffic flow throughout the day, it becomes essential to schedule cleaning based on footfall to maintain consistent hygiene standards without incurring high costs.
FootfallCam Shopping Mall Analytics
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The one-hour webinar provides a comprehensive and in-depth discussion of the technologies, functions, and project scope for malls interested in deploying FootfallCam Shopping Mall Analytics, enabling you to gain a better understanding of these aspects.
Go to Webinar
Top 5 Selection Criteria to Consider
Footfall analytics systems are essential for all shopping malls, and such a system should ideally remain useful for the next 15 years. This article outlines the key considerations that can assist malls in selecting a system that meets their needs and fits within their budget.