Essential People Counting Features for Shopping Malls. Real-Time Footfall Data and Shopper Traffic Flow Analytics for Operational Optimisation.

People Counting and Shopper Traffic Flow Analytics

Some of the key people counting features that are proven to be essential for most shopping malls.

FootfallCam People Counting System - In/Out Counting at the Entrances

In/Out Counting at the Entrances

Installing FootfallCam people counters at the entrances to measure the number of shoppers visiting your shopping mall:

  • Learn more about shopper traffic trends
  • Identify the peak and non-peak hours of shopper traffic
  • Determine the height and size of moving objects, distinguish objects from people, and differentiate kids from adults
FootfallCam People Counting System - Bluetooth Counting

Bluetooth Counting

The people counter can identify the quantity of smart devices within the Bluetooth detection range and then use statistically unbiased video counting data as a reference to normalise the Bluetooth data. As a result, the people counter offers comprehensive Bluetooth analytics and business metrics, including:

  • Visit Duration
  • Turn-In Rate
  • Outside Traffic
  • Returning Customers
FootfallCam People Counting System - Group Counting

Group Counting

Group counting enables mall operators to identify “purchasing groups” visiting their shopping centres, rather than solely focusing on individual counts. This proves valuable, for example, when the majority of shoppers come in groups, such as families, allowing the marketing team to plan for targeted events like family-friendly weekend events.

FootfallCam People Counting System - Kids Counting

Kids Counting

Leveraging advanced 3D Depth map technology through dual lens capture, the FootfallCam 3D Pro2™ can accurately distinguish between children and adults based on their height and size. Many mall operators may choose to include children in the visitor count to ensure a more comprehensive overall footfall tally.

FootfallCam People Counting System - Demographics Analytics

Demographics Analytics

Demographic attributes such as gender, age, and expressions enable mall operators to gain insights into their shoppers' demographic profiles. Combined with other data metrics collected by the FootfallCam 3D Pro2 people counter, it provides a holistic view of data needed by all shopping mall operators for strategic planning in marketing, promotions, and sales strategies.

FootfallCam People Counting System - Real-Time Occupancy

Real-Time Occupancy

Live occupancy is an essential business metric for shopping mall operators to gain visibility on the overall shopper traffic volume in real-time. Simultaneously, it allows the operation and security teams to make on-the-spot decisions to allocate more staff to handle sudden surges of incoming traffic at certain hours or in certain areas.