Retail Essential
FootfallCam uses advanced people counting technology that is proven to be accurate in any condition. Utilising 3D Depth map technology, capture by dual lens, FootfallCam people counter able to determine the height and size of moving objects, giving a more accurate depiction of the actual number of customer visits.
People Counting at Entrances
FootfallCam 3D people counters installed at the entrances can detect the number of people entering and exiting the premise. Retailers can gain valuable business insights from the people counting data provided by FootfallCam’s system.
Understand the store traffic with footfall data collected
Identify the peak hours and non peak hours of store traffic
Measure the sales conversion rate by comparing sales data against footfall data collected
Determine the height and size of moving objects, distinguish objects from people and differentiate kids from adults.
Data Analytics for Retailers
FootfallCam offers the most complete set of business metrics and the wide range of ready made reports generated from the data made available by the FootfallCam devices, allowing retailers to perform deep analysis and be able to have better visibility on their store performance level. Present the sales conversion rate with confidence to store managers.
Store traffic profile
Sales conversion optimiser
Determine the success rate of a marketing campaign
Measure store performance based on data-driven KPI
Excluding Staff from Footfall Counting
Combining Footfallcam 5D Pro™ and 5 different staff exclusion methods, the store staff can be identified and excluded from the traffic counting to provide a more realistic and accurate people counting data.
Anonymous identification of staffs
Plug-and-play, no configuration required for hardware
Cost effective and ease of deployment
Tailored for different use cases, including store staff, security personnels and delivery man
Features
Up to 99.9% Accuracy
Combining 3D stereoscopic image processing and AI video analytics together with advanced tracking algorithms, FootfallCam 5D Pro™ People Counter is optimised to achieve up to 99.5% accuracy, even in environmentally challenging conditions.
Overcome strong shadowing effect;
Count accurately with a swinging door at the entrance
Work well in low and high ceiling height
Allows accurate people tracking and maintaining high accuracy even in high traffic stores
Cover wide entrance with minimal number of counters
Wi-Fi Analytics
Combining 3D Counting together with the Wi-Fi capturing technology, the people counter is able to detect the number of smart devices within the range of Wi-Fi detection, allow Wi-Fi data to be normalized with the large sample size statically neutral video counting data to have an accurate picture of the overall customer shopping behavior.With this, the people counter is capable of providing in depth Wi-Fi analytics and business metrics
Dwell Time, Turn In Rate, Outside Traffic
Dealing with MAC randomisation
60+ Report Templates Available
With access to over 60+ different reports that helps to answer specific business questions, data gets turned into meaningful analyses so you can make data driven decisions to improve your business.You may request for custom reporting options by configuring your own metrics via the Custom Report builder feature. We can provide both live data, as well as historical data.
Reports for Targeted Functions
Dashboards for Operation Review
Reports for Management KPI
Custom Report Builder
Centrally Managed in Platform
An enterprise web-based control panel is designed for customers who are managing a large number of counters. It is a free service and retailers will be able to access the data via the control panel. FootfallCam is hosting the most powerful functions on behalf of the retailer, making it available even for 1 counter installation. Users' data are stored in the cloud by default without any limits on the amount of data stored and the duration stored on the cloud will be lifetime or until end of business.
Centrally Managed System
API: Data Integration
Health Check Monitoring
Provide the full analysis of traffic data for individual stores and across multiple store locations, region and the entire chain
Exclude Kids and Objects from Counting
Utilising 3D Depth map technology, captured by dual lens, FootfallCam 5D Pro™ can determine the height and size of the moving objects, and distinguish the objects from the people using AI algorithms. This helps to exclude the object, such as wheelchairs, trolleys, carts and strollers from the counting. In addition to the above, the technology can also differentiate kids from adults by height differentiation, providing kids counting solution.
Comparing Sales with Footfall Data - Sales Conversion
Sales Conversion is defined as the number of visitors that turns into a customer, reflects the more accurate method to determine the performance level of a store in comparison with looking at the number of transactions per store. Businesses will be able to analyse the unique profiling of each store and make customised responses, to improve the sales conversion.
Customise strategies based on store profiling
Configure sales target for each individual store
Track sales progress
Drive store staff by comparable achievement with other stores with same attributes
System Design
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People Counting at Store Entrance
The most popular and cost efficient people counting option for small format stores which requires footfall counting at the entrance.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
11x 3D Pro2 for entrance counting
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
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Medium-format stores
The most popular and cost efficient people counting option for medium format stores which requires footfall counting at the entrance.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
11x 3D Pro2 for entrance counting
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
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Stores with Wide Entrance
Suitable for retail stores with a large entrance (wider than a standard double door entrance), applicable to people counting for all formats of stores.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
13x 3D Pro2 for entrance counting
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
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Stores with Multiple Entrances
Suitable for retail stores with more than one entrance, applicable to people counting for all formats of stores.
UsesEquipment UsedUses
Measuring the number of visitors enter the store (from multiple people counters)
Comparing sales data with footfall data or purchasing group
Object Classification-Differentiating between adults, kids and objects (trolley, pushchair, wheelchair, and etc.)
MetricsEquipment Used
12x 3D Pro2 for entrance counting (1x for each entrance)
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Contact us at [email protected] or give us a call +44-(0) 1344 937275
If you’re interested in getting FootfallCam for your business, please contact us for further information. We’d love to hear from you, tell us more about what you need.