Retail Enterprise
Provides in-depth customer engagement analytics within the zone of interest of a store, to have a better understanding of the user behaviour, and identify the most and least visited areas.
Engagement Store Comparison
Utilising FootfallCam Centroid™, the customers’ movement can be monitored and analysed by re-using the video stream from the existing CCTV system.
Product-level Engagement Analytics by Skeleton Tracking
To identify the market response to each of the product.
To measure the sales conversion in product level.
Avoid Sales Opportunities with Empty Shelf/Rack Detection
Staffs can carry out the quick replenishment of stock based on automated alerts received.
Reallocate the staff to focus on other priority tasks instead of focusing on stock level monitoring
Heatmap - Analyse Customer Behaviour within the Store
Combining CCTV cameras with FootfallCam Centroid will produce heatmap analytics that helps retailers visualise customers’ shopping journey within the store. Heatmap data can be combined with sales data to obtain the correlation between the customer engagement in a zone and the conversion of sales.
Reuse existing CCTVs, reduce project cost
Identify “Hot” or “Cold” zones
Measure Product Level Engagement
Create more effective localised plans and marketing strategies to better align with your customer
Visualise Customer’s In-Store Shopping Journey
Using path counting to visualise the traffic flow of visitors to determine which pathways are often used to plan placements of advertisement displays and digital signages while traffic heatmap provides in-depth view into how engaged shoppers are to determine the effectiveness of those displays and signages.
Reuse existing CCTVs, reduce project cost
Identify “Hot” or “Cold” zones
Measure Product Level Engagement
Create more effective localised plans and marketing strategies to better align with your customer
Heatmap Dashboard
Allow user to draw multiple area polygon at Heatmap Dashboard to obtain heatmap analytics for area of interest, to measure engagement in each zone at different time of the day, or different time of the year.
Area Utilisation Rate
No. of Engaged Customers
Dwell Time of Engaged Customers
No. of Passer-bys
Features
AI Video analytics
AI image processing technology is a key development in our people counting technology to ensure all counters across different locations can reach 99.5% accuracy.
Heatmap Analytics
Combining CCTV cameras with FootfallCam Centroid will produce heatmap analytics that helps retailers visualise customers’ shopping journey within the store.
Product Engagement Analytics
Utilising FootfallCam Centroid™, the customers’ movement can be monitored and analysed by re-using the video stream from the existing CCTV system.
System Design
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People Counting at Store Entrance and Area Counting
In addition to people counting at entrance, retailers can measure the customer engagement, track the passerby within an area of the store, and identify the hot and cold areas with an additional people counter only.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Measuring customer engagement within an area of interest
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
11x 3D Pro2 for entrance counting
21x 3D Pro2 for In-store shopper journey
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Heatmap & Customer Engagement
Zone Analytics
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Medium-format stores
In addition to people counting at entrance, retailers can measure the customer engagement, track the passerby within an area of the store, and identify the hot and cold areas within the areas of interest.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Measuring customer engagement across multiple areas of interest
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
11x 3D Pro2 for entrance counting
21x 3D Pro2 for point-of-sale display engagement tracker
32x 3D Pro2 for In-store shopper journey (depending on the number of area of interest)
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Heatmap & Customer Engagement
Zone Analytics
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Full Coverage System
Provides full coverage of the entire floor space to track the customer in-store journey within the store in all areas.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Measuring customer engagement across multiple areas of interest
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
11x 3D Pro2 for entrance counting
21x 3D Pro2 for point-of-sale display engagement tracker
36x 3D Pro2 for In-store shopper journey (depending on the number of area of interest)
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Heatmap & Customer Engagement
Zone Analytics
Contact us at [email protected] or give us a call +44-(0) 1344 937275
If you’re interested in getting FootfallCam for your business, please contact us for further information. We’d love to hear from you, tell us more about what you need.