Accurate, Reliable, Insightful

Unmatched accuracy, reliable performance, and comprehensive insights that empower data-driven decision making for optimising store operations and maximising sales potential.

Highest Accuracy

Up to 99.5% Accuracy with Video Proofs

Extreme Accuracy
Accuracy Tuning
Accuracy Audit
FootfallCam People Counting System - Accurate Counting in All Environment

Accurate Counting in All Environment

Combining 3D image processing, AI analytics and advanced tracking algorithms to achieve up to 99.5% accuracy, even in challenging environments.

  • Swinging Door
  • U-Turn Not Counted
  • Extremely Low / High Ceiling
  • Strong Shadow
  • Poor Lighting
  • Congested Area with High Traffic
  • Limited Space
FootfallCam People Counting System - Accurate Counting with Video Proofs

Accurate Counting with Video Proofs

As each installation environment is unique, FootfallCam specialists will calibrate each device to ensure it has the appropriate settings and manually audit the accuracy of each counter by comparing the system counts to manual counts. This process results in the generation of an accuracy audit certificate, along with video evidence to support the verified system accuracy.

FootfallCam People Counting System - Verifiable: Up to 99.5% Counting Accuracy

Verifiable: Up to 99.5% Counting Accuracy

  • Schedule video recordings from peak hours with sufficient sample size (20 and above) to audit the accuracy of the counter.
  • Compare the system count by FootfallCam device against manual observations to determine the accuracy of the FootfallCam.
  • Generate verification report - Once there is sufficient sample size and the accuracy is satisfactory, a verification report with the video proof used in manual observation will be generated.

Enterprise Class Software

A software analytics platform for people counters and IoT devices

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Enterprise Grade Software Analytics Platform

Our people counter software is a ready made module designed with IT and business collaboration in mind. Modularised for rapid results, managers will be able to use its legible data to make informed business decisions. The FootfallCam Analytic Manager is a centralised management system available on FootfallCam cloud server, and a lifetime license is made available for all users free of charge.

Robust Analytics Capabilities
Real-time Monitoring & Alerts
FootfallCam People Counting System - Big Data Analytics

Big Data Analytics

Utilising people counting data through a prescriptive dashboard and comprehensive reporting allows shopping malls to optimise their operations and enhance the shopping experience for customers. By accessing over 10+ different reports, mall operators gain better visibility into zone performance levels, allowing for data-driven decisions that improve resource allocation, tenant rental rates, and overall profitability.

FootfallCam People Counting System - Live Monitoring and Alert Notifications

Live Monitoring and Alert Notifications

Mall operators can quickly identify and respond to issues such as overcrowding, queue formation, or equipment failure using this technology. Real-time monitoring provides a current view of footfall traffic and allows operators to make timely decisions to optimise mall operations and improve customer experience. Additionally, alerts can be set up to notify operators of abnormal or suspicious behaviour, enabling swift action to ensure shopper and staff safety and security.

Discover the Extra Features

Health Check Monitoring

Automated system alert to ensure data uptime.

Data Integration

Intuitive interface to integrate with any third party data platform.

Support Ticketing

Built in support module to raise issues directly to FootfallCam.

User Access Management

Multiple user access levels, with Single Sign-On and Active Directory.

Report Scheduler

Automate the sending of reports to different stakeholders.


Over 15 different languages available for users from different countries.

Operation Optimisation with Footfall

Supercharge footfall data with AI analytics

Automated Workflow with Intelligent AI Recommendations

At FootfallCam, we go beyond just providing footfall data. Our advanced technology harnesses the power of machine learning and AI analytics to supercharge your footfall data, offering intelligent recommendations based on a comprehensive range of data sources including sales, staff, and stores. Our vision is to seamlessly integrate into your retail DNA, empowering you to optimise operational efficiency, automate workflows, and unlock the full potential of your business. With our platform, you can streamline processes, set defined key performance indicators (KPIs), and conduct service level agreement (SLA) reviews, ensuring maximum efficiency and success.

FootfallCam People Counting System - Automated Workflow with Intelligent AI Recommendations

Maintenance & Reliability

Maximise operation efficiency with our reliable products

Streamline Your Operations

360° System Dashboard
Maintaining Data Integrity
Mean Time to Failure of 25 Years
FootfallCam People Counting System - 360° Coverage: Live Monitoring, Alerts and Centralised Control

360° Coverage: Live Monitoring, Alerts and Centralised Control

  • 360° summary - of all aspects of the system; including availability, accuracy, alerting, and tracking of issues.
  • Reduced Training Costs - Maintain optimal system availability during personnel changes.
  • Faster Response Time - To minimise the impact of the issues on data integrity.
360° System Dashboard
FootfallCam People Counting System - Maintenance: Ensuring Accuracy, Consistency and Completeness

Maintenance: Ensuring Accuracy, Consistency and Completeness

  • To recover the missing data, FootfallCam server will re-aggregate the raw data stored in counter level and store the re-aggregated data in the server.
  • Hence, users can retrieve the missing daily or hourly data so that macro trends will not be affected.
  • For more details, refer to Accuracy Tuning webinar.
Data Integrity Report
FootfallCam People Counting System - Reliable: Mean Time to Failure (MTTF) of 25 Years

Reliable: Mean Time to Failure (MTTF) of 25 Years

  • Superior Heat Dissipation. Enclosed in an aluminium unibody casing, acting as a giant heatsink for heat dissipation, prolong the lifespan of electronic components.
  • Water Leakage-Proof. Enclosed in splash proof casing to reduce the counter failure rate due to the common issues like water leakage on the ceiling.
  • FootfallCam In-House Manufactured Product: Made in the UK
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Data Privacy and GDPR Compliant

People counters are installed downwards facing the ground – does not capture the entirety of the customer & unable to pick up facial features. Videos are recorded only for verification purposes and taken in low resolution. The videos will be deleted once verification is completed. View video on different privacy mode here. FootfallCam uses 3D depth map instead of video images for counting purposes – data collected are non-visual and are will not be able to be identify with any individuals. FootfallCam is compliant of GDPR. More information can be found here.

FootfallCam People Counting System - Data Privacy and GDPR Compliant