People Counting Features
The key people counting features that have been proven to be essential for most retailers
Installing FootfallCam people counter at the entrances to measure the number of people entering and exiting the premise.
The people counter can identify the quantity of smart devices within the Wi-Fi detection range and then use statistically unbiased video counting data as a reference to normalise the Wi-Fi data. This process enables a precise understanding of overall customer shopping behaviour. As a result, the people counter offers comprehensive Wi-Fi analytics and business metrics, including Visit Duration, Turn In Rate and Outside Traffic.
It also addresses the challenge posed by MAC randomisation.WiFi Counting
Group counting enables retailers to identify "purchasing groups" visiting their stores, rather than solely focusing on individual counts. This proves valuable when visitors come in groups like families, where only one member makes the purchase for the entire group. Analysing sales data based on purchasing groups provides a more accurate reflection of the sales conversion rate. This approach considers the collective buying behavior, avoiding potential distortions that may arise when counting every individual visitor, including those who do not make purchases.
The implementation of staff exclusion is a valuable tool for retailers as it allows them to obtain a more accurate representation of their sales conversion rate. By excluding staff members from the visitor count, retailers can ensure that the data reflects the actual number of visitors who enter their stores.
Sales Conversion is a more precise measure of a store's performance compared to simply looking at the number of transactions. It quantifies the number of visitors who become customers. By analysing the unique profile of each store based on Sales Conversion, businesses can tailor their strategies and responses to enhance performance. They can set customised sales targets for each store, monitor sales progress, and motivate store staff by comparing achievements with other stores having similar attributes.Sales Conversion Report
Leveraging advanced 3D Depth map technology through dual lens capture, the FootfallCam 3D Pro2™ incorporates a Child Filter feature, allowing it to accurately distinguish between children and adults based on their height and size. Many retailers may opt to omit children from the visitor count due to their limited purchasing influence. With this capability, businesses can obtain more precise and relevant data, enabling them to make better-informed decisions for their operations and marketing strategies.