Understand Your Store Traffic
FootfallCam helps businesses to track the footfall traffics across multiple stores, evaluate the performance of your store compared to similar retail stores by benchmarking your sales opportunities with the industry average, utilise the business metrics to identify top and least performing stores and use this as a base point to improve your business as well as optimise the staff allocation.
People Counting for Retail Stores
Present the sales conversion rate with confidence to store managers, ensuring that the in/out counting of the visitor traffic does not include staff, children, trolleys or hovering passers-by. With the latest AI recognition built-in, any staff wearing a FootfallCam Staff Exclusion Tag will be excluded from the counting automatically.
Demographic Profiling
The in-depth visitor demographic analysis helps businesses to have a better profiling of their visitors by categorising the visitors into different age groups and genders, measuring the frequency of visits to the stores as well as gaining the insights on how long do the visitors spend in the store, which helps businesses to optimise marketing activities tailored to different types of potential customers.
Suitable for all Environments
Combining the powerful processing unit and the advanced video counting algorithms, FootfallCam people counter is optimised to count accurately under all lighting conditions and challenging scenarios, including strong shadow, low light condition and entrance with swinging doors.. Equipped with dual fish eye lens, the people counter has the widest coverage in the industry, in which it significantly reduce the number of people counters required for stores with wide entrances with different ceiling heights.
Enterprise Class Software Platform
FootfallCam Analytics Manager V8™ provides the full analysis of traffic data for individual stores and across multiple store locations. With the readily available report templates, it helps businesses to gain visibility on the overall footfall trend of each store and their operation efficiency, together with the flexibility of exporting the data and reports to third party Business Intelligence (BI) system.
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Additional Features
Sales Conversion Tracker
Create a sales target, monitor the progress, and review the sales performance. Businesses will be able to analyse the unique profiling of each store and make customised responses, to improve the sales conversion.
In-store analytics
Provides in-depth customer engagement analytics within the zone of interest of a store, to have a better understanding of the user behaviour, and identify the most and least visited areas.
Marketing Effectiveness
Track the effectiveness of marketing campaigns and identify bottlenecks while continuously optimising campaigns across every channel. Make data driven decisions for an effective marketing plan.
Where to buy
| Company Name | Country | Contact Number | |
|---|---|---|---|
| FootfallCam - Head Quarters | Bridgend, United Kingdom | +44-(0) 1344 937275 | Contact Partner |
| FootfallCam - South East Asia | Selangor, Malaysia | +60-(3) 9011 2413 | Contact Partner |
| FootfallCam - United Kingdom | Guildford, United Kingdom | +44-(0) 1344 937275 | Contact Partner |
| FootfallCam - United States of America | Orlando, United States | +1 (0) 321 320 8043 | Contact Partner |
| FootfallCam - Asia Pacific | Ferry Point, Hong Kong | +852 (0) 279 43188 | Contact Partner |
Retail Traffic Counter
Measuring the number of visitors that enter the store. In conjunction to the Analytics Manager V8, the data will be aggregated to produce a weekly site report. This will enable store managers to review the sales conversion of their stores and quantify the number of visitors that enter the store but do not make a purchase. The weekly report can provide CEOs with an overview of the performance of all of their stores, for them to make data driven decision.
Solution Overview
Optimise Sales Conversion - Identify how much better your business can be and capitalise on visitors that enter the store but do not make any purchases.
Make Data-centric Decisions - Avoid making the wrong decision and instead make cost-saving decisions, backed up by indisputable evidence to your operations.
Set Realistic Sales Target - With visual insight into the opportunities of each store, you will be able to categorise your stores based on performance level and derive an actionable plan to improve sales.
Marketing Effectiveness Evaluation - Measure the overall visitor count and other business metrics in three different time periods; before, during, and after promotional campaigns, to gauge the return on investment.
People Counter - How it Works
Why FootfallCam ?
Cost Effective - With our competitively priced support contract, extended warranty, and complimentary free software license for life, our people counter offers the lowest total cost of ownership across the industry.
Accurate - With 3D stereo vision counting, FootfallCam's people counting solution can ensure an accuracy level of 98% with video proof. Thus, enabling you to make data driven decisions with reassurance.
Easy to Export Data - Easily export the people counting data into your own business intelligence system from our Analytic Manager V8 through our built in integration modules.
Future Proof - Start with just a simple door counting solution and expand to a smart store in the future. Upgrade or add new features such as ESL or Digital Signages with the same infrastructure, without any upgrade cost.
Proven Case Studies - FootfallCam is the largest provider of people counting solutions in the world. We have completed projects from varying sizes ranging from individual stores like T.H Baker (14 stores), Joules (121 stores), to large retail stores like AS Watsons (5,000 stores).
In-store Traffic Analysis
Users will be able to gauge the popularity of various brands within a defined zone, to enhance their understanding of different customer segments across different product lines. With the Analytic Manager V8, combine sales data through the built-in integration module to correlate the customer engagement with the conversion of sales. Users will then be able to create effective localised marketing campaigns that will align with the behavior of consumers.
Measure Customer Shelf Interaction
Measure customer interaction in a specific zone, or browsing interaction on a shelf. Identify engaged customers, passers-by and their dwell time at the shelf. Identify the Product’s Market Response by measuring the number of people engaged and the sales generated on the item level.
Key Metrics on Product Engagement
Identify the average duration of each engagement within each zone.
Identify the approach type of an individual.
Monitor real time-information for each zone.
Track the performance of each zone.
Review the performance of each zone by hour, day, week, month or year.
Solution Overview
Enlarged View - Combine multiple people counters to provide full area coverage; by digitally stitching each live view together, you can form a single enlarged map to track the journey of each shopper throughout the store.
SKU Sales Conversion - Integrate our solution with FootfallCam ESL to calculate the number of passers-by and sales conversion of each product within the store.
Identify Product’s Market Response - Compare and contrast the market response of different items within a product line across all stores in a region to gauge product market fit.
Why FootfallCam ?
Easy to Import Product Information - Easily import sales data and product information into the Analytics Manager V8 through our built-in integration modules to generate product level reports.
Scalable - All data is automatically uploaded in real time to the FootfallCam Analytic Manager for users to review their in store analytics data, by using the existing infrastructure, each account can support up to 5,000 counters.
People Counting Solution for stores within stores
Gauge the number of visitors that visit a kiosk within a shopping mall or departmental store. By quantifying the number of visitors, users will be able to gauge the popularity and engagement of certain brands & products, and create effective localised marketing campaigns that will align with the behaviour of consumers.
Solution Overview
Crowded Area - With 3D stereo vision counting, FootfallCam's people counting solution can detect shoppers accurately in crowded spaces, enabling you to make data driven decision with reassurance
Quantify Lost Opportunities - By installing our people counter, you can identify the behaviour of visitors and quantify the number of visitors that enter the store without making a purchase.
Why FootfallCam ?
Easy Installation - Only one cable will be required to power the device and transmit data to FootfallCam Analytic Manager V8, for hassle-free cabling infrastructure.
Reliable - With high grade components used in the hardware, FootfallCam have a mean time for failure of 25 years, allowing us to offer extended warranty on our products of up to 5 additional years.
People Counting Solution for Large Format Store
FootfallCam aims to showcase the possibilities of what people counting technology is capable of. By installing people counters in different areas of their retail store, users will be able to use the people counter for counting visitors at the entrance, measuring the waiting time of consumers near the cash desk, and measuring the engagement level on different products.
Solution Overview
Visitor Trend Analysis - Gain insights into how well your retail store is performing, in terms of converting visitors into shoppers, and quantify the number of visitors that do not make a purchase.
Determine the ROI of Campaigns - Measure the overall footfall and sales conversion before, during and after a marketing event to gauge the return on investment of the campaign.
Waiting Time Measurement - Use queue counting to identify the average waiting time of shoppers at the cash desk and avoid overcrowded checkout queues by allocating staff accordingly.
Staff Planning Arrangement - Integrate staff shift rotas to quantify the footfall count data with staff ratio, to better optimise the arrangement of staff allocated in the store, at any given time.
Why FootfallCam ?
Easy to Import and Export Information - Easily import sales data and product information into the Analytics Manager V8 through our built in integration modules then export them to your own business intelligence for further analysis.
Future Proof - Start with just a simple door counting solution and expand to a smart store in the future. Our system is compatible with other FootfallCam solutions, so you have the option to upgrade or add new features such as ESL or Digital Signages with the same infrastructure without any upgrade cost.
People Counting Solution for Multi Chain Store
The FootfallCam Analytic Manager V8 comes with a readily available sales and marketing workspace for sales and marketing efforts. Through the workspace, managers will be able to set their own targets for sales and return on investment in marketing efforts, monitor their progress until the deadline and review the strategies used to make improvements in the future.
Solution Overview
Built in Analytic Workspace - Three analytic workspaces are available within the FootfallCam Analytic Manager v8 for managerial-level users to set targets, track their progress and review their performance, to measure the return on investment.
Sites Comparison - Draw comparative and parallel distinctions between the top five highest footfall or sales stores, to identify the best practices to emulate across all stores in the region.
Why FootfallCam ?
Flexible Compatibility - FootfallCam Analytic Manager V8 is highly flexible and will work with any existing people counting solution. You can import your existing people counting data into our software, to ensure no data is lost during the transition of a rollout.
Project Management - FootfallCam's project management tool makes planning for a large scale rollout simple: FootfallCam personnel will plan out the installation arrangement and schedule, where you can monitor the progress through the tool.
Future Proof - Start with just a simple door counting solution and expand to a smart store in the future. Our system is compatible with other FootfallCam solutions, so you have the option to upgrade or add new features such as ESL or Digital Signages with the same infrastructure without any upgrade cost.
Small Format Stores
Small-format stores
The most popular and cost efficient people counting option for small format stores which requires footfall counting at the entrance.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
1x 3D Pro2 for entrance counting
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Small-format stores
In addition to people counting at entrance, retailers can measure the customer engagement, track the passerby within an area of the store, and identify the hot and cold areas with an additional people counter only.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Measuring customer engagement within an area of interest
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
1x 3D Pro2 for entrance counting
1x 3D Pro2 for In-store shopper journey
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Heatmap & Customer Engagement
Zone Analytics
Stores with Wide Entrance
Stores with Wide Entrance
Suitable for retail stores with a large entrance (wider than a standard double door entrance), applicable to people counting for all formats of stores.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
3x 3D Pro2 for entrance counting
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Medium Format Stores
Medium-format stores
The most popular and cost efficient people counting option for medium format stores which requires footfall counting at the entrance.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
1x 3D Pro2 for entrance counting
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Medium-format stores
In addition to people counting at entrance, retailers can measure the customer engagement, track the passerby within an area of the store, and identify the hot and cold areas within the areas of interest.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Measuring customer engagement across multiple areas of interest
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
1x 3D Pro2 for entrance counting
1x 3D Pro2 for point-of-sale display engagement tracker
2x 3D Pro2 for In-store shopper journey (depending on the number of area of interest)
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Heatmap & Customer Engagement
Zone Analytics
Medium-format stores
Provides full coverage of the entire floor space to track the customer in-store journey within the store in all areas.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Measuring customer engagement across multiple areas of interest
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
1x 3D Pro2 for entrance counting
1x 3D Pro2 for point-of-sale display engagement tracker
6x 3D Pro2 for In-store shopper journey (depending on the number of area of interest)
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Heatmap & Customer Engagement
Zone Analytics
Large Format Stores
Large-format stores
The most popular and cost efficient people counting option for large format stores which requires footfall counting at the entrance.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
1x 3D Pro2 for entrance counting
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Large-format stores
Multiple people counters at different entrances to provide full visibility on the traffic flow and area counting, and queue counting at checkout areas to better manage the opening/closing of checkout lanes
Uses
Measuring the number of visitors enter the store, from the main entrance or via lift or via escalator
Comparing sales data with footfall data or purchasing group
Measuring customer engagement across multiple areas of interest
Identify the queue waiting time, queue length,and serving time
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
2x 3D Pro2 for entrance counting at main entrance
2x 3D Pro2 for entrance counting at lift/escalator
3x 3D Pro2 for point-of-sale display engagement tracker
3x 3D Pro2 for queue management (per checkout lane)
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Heatmap & Customer Engagement
Zone Analytics
Queue Length
Average Queue Duration
Average Serving Duration
Store In Stores
Store in store
Provides in depth analytics on the counting of passer-bys, turn in rate and customer in-store activity tracking after the visitors entered the concession stores
Uses
Measuring the number of visitors enter the store, from the main entrance or via lift or via escalator
Passerbys monitoring
Comparing sales data with footfall data or purchasing group
Measuring customer engagement across multiple areas of interest
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
2x CCTV cameras for Passerbys monitoring
1x CCTV camera for In-store activity tracking
1x FootfallCam Centroid for AI Video Analytics
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Average Dwell Time
Live Occupancy Count
Sales Conversion
Group Count
Heatmap & Customer Engagement
Zone Analytics
Supermarket
Supermarket
Suitable for supermarket, hypermarket and grocery stores - footfall counting at main entrance, tracking the promotional product engagement and optimising the opening/closing of checkout lanes with footfall prediction.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Measuring customer engagement across multiple areas of interest
Identify the queue waiting time, queue length,and serving time
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
1x 3D Pro2 for entrance counting
1x 3D Pro2 for point-of-sale display engagement tracker
4x 3D Pro2 for queue management (per checkout lane)
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Heatmap & Customer Engagement
Zone Analytics
Queue Length
Average Queue Duration
Average Serving Duration
Telco Stores
Telco Stores
Understand the customer in-store shopping behavior by measuring and comparing the customer engagement rate across multiple product display areas.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Measuring customer engagement across multiple areas of interest
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
1x 3D Pro2 for entrance counting
3x 3D Pro2 for point-of-sale display engagement tracker
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Heatmap & Customer Engagement
Zone Analytics
Car Showroom
Car Showroom
In-store analytics to track the customer journey within the showroom by identifying the hot and cold areas, and measure the customer-product engagement for each of the display areas.
Uses
Measuring the number of visitors enter the store
Comparing sales data with footfall data or purchasing group
Measuring customer engagement across multiple areas of interest
Object Classification-Differentiating between adults,kids and objects (trolley, pushchair, wheelchair, and etc.)
Equipment Used
1x 3D Pro2 for entrance counting
4x 3D Pro2 for Heatmap
4x 3D Pro2 for Point-of-sale display engagement tracker
Metrics
Visitor Count (In/Out)
Visitor Count (Kids/Adult)
Outside Traffic
Turn in rate
Dwell Time
Returning customer
Live Occupancy Count
Sales Conversion
Group Count
Heatmap & Customer Engagement
Zone Analytics