Enhance Library Management Efficiency using Footfall Data

Real-time Occupancy Dashboard Display

FootfallCam accurately counts how many customers are going in and out of your building, giving you real-time data on the number of customers inside - your occupancy. A tablet display at the entrance uses a simple traffic light system to inform customers whether they should enter, or whether the maximum occupancy has been reached and they should wait. When other customers exit, the screen will update accordingly.

Management Reports for Resources Planning

Understanding the daily trends of footfall can help to reduce costs, where forecasting future traffic allows for the optimisation of staff scheduling and resource management.

• Optimise staff rosters by using real-time insights and historical trends to allocate staff
• Obtain greater budget flexibility by saving costs on unnecessary staffing on days with lower footfall
• Meet the local demand by using insights and ensure the right staff are present for particular events

Using footfall analysis can help libraries to ensure that they are not overstaffed unnecessarily, or under-resourced when they need it.

Understand Your Visitors

Understanding the daily trends of footfall can help to reduce costs, where forecasting future traffic allows for the optimisation of staff scheduling and resource management.

• Offer services accordingly and accommodate for the local demand.
• Provide facilities and resources based upon usage and popularity.
• Optimise advertising and marketing campaigns to target audiences more effectively.
• Understand patron loyalty and make informed decisions moving forward.

Data can be accessed through the dashboard and generated into custom reports, enabling deeper analysis of the library’s footfall performance.

99% Counting Accuracy with 3D Video Counting

FootfallCam people counters use 3D depth-mapping technology in order to detect the height of those entering the tracking zone, allowing the camera to ignore objects and just count people. Equipped with a powerful onboard CPU and two wide-angle fisheye lenses, FootfallCam people counters have one of the widest coverage areas in the industry, with the ability to deliver up to 99.5% accuracy.

Classifications of Patrons

Having an understanding of a business’ audience is essential for effective marketing and for reaching new clientele, particularly when it comes to demographics. By using depth mapping technology, FootfallCam 3D Max is able to measure the different heights of people passing underneath, and discern between humans and objects.

This allows the camera to differentiate the count of:

• Adults
• Children
• Wheel-chair users

And also excludes the count of objects such as trolleys, buggies or pushchairs.

Knowing who is currently being attracted will help to prioritise who to target in advertising, as well as who to accommodate with resources.

Space Planning

In addition to the 60+ readily available reports, FootfallCam has an array of widgets available which can be used to combine and make customised dashboards and reports to address your business requirements. Here are a few examples of the widgets available:

• Line chart
• Bar graphs
• Monthly trends
• Heatmap table
• Floorplan

With this, libraries can customise reports tailored for their requirement, export them as PDF files, and even print them straight from our software.

Cross-Site Visitor Tracking

For businesses with multiple locations, FootfallCam people counters can track returning visitors across all branches. By using WiFi tracking, FootfallCam people counters can:

• Check site performance by comparing how often patrons use different libraries in the area
• Gain insights into patron loyalty and make informed decisions for targeting new audiences
• Streamline library services across sites based on footfall trends, for particular events or classes

Since councils typically manage multiple libraries, understanding how patrons utilise the services available across a province can help to better allocate resources and funding.

Event Tracker

FootfallCam Analytics Manager V8™ comes equipped with the Campaign Tracker toolkit, allowing businesses to monitor the variation in footfall across an event.

• From the marketing campaign through to post-event, track the visitor count and gain a real insight into performance.
• Seeing an increase in footfall during and after an event is evidence of a successful campaign, whereas a decrease suggests that the target audience was not interested.
• Libraries can use these insights to make informed decisions on whether to repeat, improve or replace a particular event, or strategy.