Overview
Justify More Fundings
As libraries are typically government funded, it can be hard to justify the need for additional resources or financing. With increased demand for STEM learning resources, and with many other venues beginning to appeal as places to work or study, a library must stay up-to-date in order to compete. This may require a refresh in the computer department, or a complete refurbishment, where funding will be needed.
- Generate custom reports to show footfall trends over days, weeks, months or years.
- Automatically share statistics with third parties with the email scheduling toolkit.
- Utilise footfall trends to justify reasoning behind future developments.
- Footfall data provides undeniable evidence of usage, where libraries can demonstrate the popularity of their facilities to their sources of funding.
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Key Features
Real-time Occupancy Dashboard Display
FootfallCam accurately counts how many customers are going in and out of your building, giving you real-time data on the number of customers inside - your occupancy. A tablet display at the entrance uses a simple traffic light system to inform customers whether they should enter, or whether the maximum occupancy has been reached and they should wait. When other customers exit, the screen will update accordingly.
Management Reports for Resources Planning
Understanding the daily trends of footfall can help to reduce costs, where forecasting future traffic allows for the optimisation of staff scheduling and resource management.
- Optimise staff rosters by using real-time insights and historical trends to allocate staff
- Obtain greater budget flexibility by saving costs on unnecessary staffing on days with lower footfall
- Meet the local demand by using insights and ensure the right staff are present for particular events
Using footfall analysis can help libraries to ensure that they are not overstaffed unnecessarily, or under-resourced when they need it.
Understand Your Visitors
Understanding the daily trends of footfall can help to reduce costs, where forecasting future traffic allows for the optimisation of staff scheduling and resource management.
- Offer services accordingly and accommodate for the local demand.
- Provide facilities and resources based upon usage and popularity.
- Optimise advertising and marketing campaigns to target audiences more effectively.
- Understand patron loyalty and make informed decisions moving forward.
Data can be accessed through the dashboard and generated into custom reports, enabling deeper analysis of the library’s footfall performance.
Key Features
99% Counting Accuracy with 3D Video Counting
FootfallCam people counters use 3D depth-mapping technology in order to detect the height of those entering the tracking zone, allowing the camera to ignore objects and just count people. Equipped with a powerful onboard CPU and two wide-angle fisheye lenses, FootfallCam people counters have one of the widest coverage areas in the industry, with the ability to deliver up to 99.5% accuracy.
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Classifications of Patrons
Having an understanding of a business’ audience is essential for effective marketing and for reaching new clientele, particularly when it comes to demographics. By using depth mapping technology, FootfallCam 3D Max is able to measure the different heights of people passing underneath, and discern between humans and objects.
This allows the camera to differentiate the count of:
- Adults
- Children
- Wheel-chair users
And also excludes the count of objects such as trolleys, buggies or pushchairs.
Knowing who is currently being attracted will help to prioritise who to target in advertising, as well as who to accommodate with resources.
Space Planning
In addition to the 60+ readily available reports, FootfallCam has an array of widgets available which can be used to combine and make customised dashboards and reports to address your business requirements. Here are a few examples of the widgets available:
- Line chart
- Bar graphs
- Monthly trends
- Heatmap table
- Floorplan
With this, libraries can customise reports tailored for their requirement, export them as PDF files, and even print them straight from our software.
Cross-Site Visitor Tracking
For businesses with multiple locations, FootfallCam people counters can track returning visitors across all branches. By using WiFi tracking, FootfallCam people counters can:
- Check site performance by comparing how often patrons use different libraries in the area
- Gain insights into patron loyalty and make informed decisions for targeting new audiences
- Streamline library services across sites based on footfall trends, for particular events or classes
Since councils typically manage multiple libraries, understanding how patrons utilise the services available across a province can help to better allocate resources and funding.
Event Tracker
FootfallCam Analytics Manager V8™ comes equipped with the Campaign Tracker toolkit, allowing businesses to monitor the variation in footfall across an event.
- From the marketing campaign through to post-event, track the visitor count and gain a real insight into performance.
- Seeing an increase in footfall during and after an event is evidence of a successful campaign, whereas a decrease suggests that the target audience was not interested.
- Libraries can use these insights to make informed decisions on whether to repeat, improve or replace a particular event, or strategy.
Do You Have a Bid?
We welcome bids of all sizes and all industry, regardless of whether they are at an early or later stage of the bidding process, we are eager to participate in your bids and collaborate with a partner to provide the best solution for your business needs.
Invite Us to Your BidFootfallCam in Action
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Entrance Counting
Facility Booking
Facility Booking
How It Work
IT Security and Privacy
GDPR Compliance
Fully Automated System
IT Security and Privacy
At FootfallCam, customer’s data security and privacy is our priority. We have taken steps to strengthen the infrastructure of our network to minimise any potential risks that may occur to FootfallCam cloud solution and its company.
As part of a multi-layer approach to FootfallCam’s IT security, we deploy defence mechanisms such as:
- Object Relational Mapping (ORM) Framework
- Multi-factor Authentication
- Encrypted Access Token
- Secure Protocols
- One-way Hashed Passwords
- Health Check Monitoring System
Furthermore, FootfallCam’s IT Security specialist will review websites and applications on a regular basis and update infrastructures with appropriate security configurations to ensure that the patches are up-to-date.
GDPR Compliance
All FootfallCam data collection is exempt from GDPR regulations through design. By anonymising and aggregating data on the device, no personal identifiable data is ever used or stored.
Footfall data is aggregated on the device before it uploads the anonymised data to the cloud. This ensures that no privacy laws are breached and that no security is compromised.
Fully Automated System
FootfallCam people counters operate on a fully automated system architecture, meaning that businesses can optimise their operations and focus their efforts elsewhere.
- Staff are no longer required to manually count visitors, whilst management can rely on accurate, real-time data to gain insights into their performance.
- Automatic health checks and firmware updates keep FootfallCam running at top performance.
Case Studies
See all Libraries Case StudiesFootfallCam's Data-Driven Solution for Refurbished Haringey Libraries
FootfallCam was selected among other competitors with a perfect score of 100 for product pricing and quality to provide a people counting system for the refurbishment of eight libraries in Haringey. To streamline the application process for funds and additional resources such as eBooks, computers, and iPads, FootfallCam has provided comprehensive data on traffic flow, facility utilization, and cross-site tracking. The data helps stakeholders optimize the usage of different areas within the libraries, track visitor engagement, and understand patron behavior across multiple library sites.
FAQs
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