Customer Journey Analytics

Learn customer behaviour, product engagement, and visit durations to improve merchandising, plan promotions, and boost sales.

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“Uncover Every Step”

Most retailers may not have complete insights into all the touchpoints and their engagement rates throughout the customer journey. We have the data to measure every touchpoint at each step. Assess how promotions influence customer visits and in-store interactions, and analyse the impact of in-store activities on overall sales performance. This data-driven approach empowers you to monitor the customer journey, enhance the customer experience, and boost revenue effectively.

Uncover Every Step

Complete the Missing Piece in Customer Journey Analytics

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Retail Data

Promotion Events

Measuring the number of visitors entering or existing a premise’s entrance

Store Profiles

Furnish the footfall analytics with store data including locations, rental rate and etc.

Staff Data

To determine the optimal staff-to-footfall ratio, to enhance the customer experience.

ePOS Sales Data

Quantify the number of customers who has made a purchase during their visits

Footfall Data

Footfall Counting

Measuring the number of visitors entering or existing a premise’s entrance

Outside Traffic

Quantify the sales opportunities, ie. the number of visitors passing by your storefront

Visit Duration

How long do your customers spent in your store on average

Sales Conversion

Compare sales data against footfall data for sales conversion rate

Product Engagement

Measure the customer’s interactions across all your product range

Heatmap

Visualise the "Hot" and "Cold" areas in a floorplan format

Data Bank

Population Demographics

Understand the demographics of your catchment area for more targeted strategies

Catchment Area

The capture rate and maximum reach of your store locations

Street Busyness

Discover which street has the highest level of activity with the most passer-bys

Weather Data

Analyse the correlation between footfall trends and weather conditions

Economic Data

Tailor your marketing campaigns based on the potential purchasing capacity of nearby visitors

Uncover Every Step
Uncover Every Step
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