Overview
We have worked with a few big casinos in worldwide and deliver the solution for them in establish the benchmark on traffic pattern, revenue per visitor and staffing plan in their KPI report to manage the stores more effectively. They are looking at a number of business intelligence tools to help it to gain deeper insight into local customer profiling. Below are the key business questions:
"How many customers come in and play?"
"Do they play longer?"
"How many of them come back and play again?"
Key Features
COME IN AND PLAY
Casino need to know how many of the people passing by has actually come in and play. By comparing the visitor count with outside traffic, they will be able to evaluate the sales potential and sales opportunities that they have missed in each venue.
PLAY LONGER
The longer customers stay in the store, the more they play. In order to serve local customers better, they need to evaluate if the store is offering the right mix of gaming machines based on the local demographics and interests. Gaining visibility on the visit duration in each store helps them to track on the customer's engagement and evaluate if the new product offerings or any marketing initiatives help in keeping customers to play longer.
COME BACK AND PLAY AGAIN
In order to build a large and established customer base, casino’s owner need to have a deep understanding into customer loyalty and engagement, if the customers come back and play again and how frequent do they come back. Based on the number of returning customers, they will be able to quantify the loyalty of existing customers base and tailor marketing initiatives for different purposes (either to extend the loyal customer base or further engage the customers).
REPORT AND ANALYTICS TO FIT FOR PURPOSE
With the ability to quantify sales opportunities and study on the local customer profiling in different venues, casino’s owner will be able to optimize store operations and marketing efforts to align with their business objectives. They can also create their custom report to fit for their purpose, for example the profiling for the pay-day and non-pay-day, etc. A wide range of standard reports are generated automatically to identify the best practices for better managing the portfolio of stores.
Benefits to Gaming and Entertainment Business
Optimize staff allocation based on visitor traffic at different time of day - hourly, daily, weekly, monthly, yearly.
Maximize sales opportunities by quantifying sales potential of each local demographics based on outside traffics.
Determine the profitable mix of gaming machines based on the visit duration - key metric of customer engagement.
Make the best use of marketing investment by comparing analytics pre- and post- campaign.
Case Study
Talarius (UK)
Talarius is the leading slot machine gaming operator in the UK, with more than 180 stores. Talarius is looking at a number of business intelligence tools
Star Amusement (Ireland)
Star Amusements is the game and music business operated for twenty five years. They offer the newest games, jukeboxes, and various other amusement equipments.
Regency Casino (Greece)
Regency Casino is one of the largest and most luxurious casinos in Europe. They open 24 hours, 7 days a week. FootfallCam give the hourly trends for 24 hours
Research & Development
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