{"id":650,"date":"2021-02-22T09:57:24","date_gmt":"2021-02-22T09:57:24","guid":{"rendered":"https:\/\/www.footfallcam.com\/blog\/?p=650"},"modified":"2025-11-05T09:45:01","modified_gmt":"2025-11-05T09:45:01","slug":"footfallcam-people-counter-demonstrates-a-better-way-to-track-your-business-performance","status":"publish","type":"post","link":"https:\/\/www.footfallcam.com\/blog\/2021\/02\/footfallcam-people-counter-demonstrates-a-better-way-to-track-your-business-performance\/","title":{"rendered":"FootfallCam People Counter Demonstrates A Better Way to Track Your Business&#8217; Performance"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><b>GUILDFORD, England<\/b>: Studies conducted by FootfallCam, the leading provider of people counting solutions for the retail sector, has shown that comparing sales data with visitor count surpasses conventional methods of measuring store performances. Known as \u201csales conversion\u201d, this provides retail management with key performance insights to make crucial business decisions.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">The data is founded upon FootfallCam\u2019s two decades of experience supplying people counting solutions to more than 1,000 retail businesses worldwide. From small independent retailers to large multinational companies, most of the company\u2019s clients recognised the importance of factoring in visitor count, which allows businesses to measure their sales performance relative to the footfall in their local environment.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">In contrast, the conventional method of tracking sales performance is by monitoring KPIs such as sales volume; average transaction value; and sales per square foot. While these are helpful indicators, businesses lacked visitor count as a baseline to plan business improvements.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">Dr. Melissa Kao, Director of International Sales explains: \u201cRetailers have a need to recognise the importance of contextualising their store performance data. By analysing the unique profiling of each store, managements can set realistic sales target; and monitor progress accordingly.\u201d<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">\u201cA common mistake is to assume that stores with a lower sales volume are performing worse than those with higher sales volume. However, if a store has low visitor counts as a baseline, they will naturally have a lower sales volume than the stores with high visitor counts.\u201d Dr. Melissa Kao added.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">Sales conversion is measured by dividing the number of transactions made within a period of time by the visitor to the store in the same time period:<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><b>Number of Transactions \/ Number of Visitors In<\/b><\/span><\/p>\n<p><span style=\"font-family: archivo, sans-serif;\"><span style=\"color: #666666;\">FootfallCam has a built-in<\/span>\u00a0<span style=\"color: #166bff;\"><u><a style=\"color: #166bff;\" href=\"https:\/\/www.footfallcam.com\/Content\/data\/documents\/Download-Page\/Reporting\/Store-Sales-Conversion-Daily-Report.pdf\" target=\"_blank\" rel=\"noopener\">sales conversion report<\/a><\/u><\/span> <span style=\"color: #666666;\">readily available in their software for retailers.<\/span><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">Businesses can obtain sales conversion data by importing their electronic point of sales (EPoS) data into their software using Application Programming Interface (API) integration. FootfallCam\u2019s software is GDPR-exempt, which ensures business users\u2019 data security and privacy are safely protected.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">Alternatively, retailers can also choose to export their visitor count data from FootfallCam\u2019s software, and generate sales conversion reports in their business intelligence software.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #166bff; font-family: archivo, sans-serif;\"><u><a style=\"color: #166bff;\" href=\"https:\/\/www.footfallcam.com\/Industries\/RetailStores\" target=\"_blank\" rel=\"noopener\">Learn more about FootfallCam\u2019s retail solution<\/a><\/u><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: archivo, sans-serif;\"><u><a href=\"https:\/\/www.footfallcam.com\/Content\/data\/documents\/Download-Page\/Policy\/Data-Anonymisation-and-GDPR-Exemption-FactSheet.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #166bff;\">Read how FootfallCam is GDPR-exempt<\/span><\/a><\/u><\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>GUILDFORD, England: Studies conducted by FootfallCam, the leading provider of people counting solutions for the retail sector, has shown that comparing sales data with visitor count surpasses conventional methods of &#8230;<\/p>\n","protected":false},"author":2,"featured_media":673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[720,189,188],"tags":[28,27,12,181,182],"_links":{"self":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/650"}],"collection":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/comments?post=650"}],"version-history":[{"count":21,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/650\/revisions"}],"predecessor-version":[{"id":7256,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/650\/revisions\/7256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media\/673"}],"wp:attachment":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media?parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/categories?post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/tags?post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}