{"id":6103,"date":"2025-07-09T08:13:01","date_gmt":"2025-07-09T08:13:01","guid":{"rendered":"https:\/\/www.footfallcam.com\/blog\/?p=6103"},"modified":"2025-11-06T08:57:59","modified_gmt":"2025-11-06T08:57:59","slug":"workshop-turning-existing-cctv-into-a-real-time-store-intelligence-platform","status":"publish","type":"post","link":"https:\/\/www.footfallcam.com\/blog\/2025\/07\/workshop-turning-existing-cctv-into-a-real-time-store-intelligence-platform\/","title":{"rendered":"Workshop: Turning Existing CCTV into a Real-Time Store Intelligence Platform"},"content":{"rendered":"\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">At the centre of the discussion was <strong>Centroid 48&#x2122;<\/strong>, our latest AI analytics engine designed to unlock full-store visibility <strong>using existing CCTV infrastructure<\/strong> turning existing CCTV feeds into structured, actionable behavioural data. For <strong>large-format retailers, shopping malls, and supermarkets,<\/strong> this represents a step-change in how operations, customer journeys, and staff performance are measured.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">Until now, full-store analytics was difficult to justify. The coverage was limited. The infrastructure fragmented. And the data incomplete. <strong>But that&#8217;s changed.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>Centroid 48&#x2122; <\/strong>processes up to 48 camera streams from a single unit\u2014unlocking zone-by-zone visibility across entire store floors, food halls, and department aisles. This wasn\u2019t just a technology demo\u2014it was a strategic discussion on how retailers can now observe, quantify, and optimise the invisible:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-family: archivo, sans-serif; color: #666666;\">What actually happens inside your store?<\/span><\/li>\n<li><span style=\"font-family: archivo, sans-serif; color: #666666;\">Which decisions led to higher conversion or lost sales?<\/span><\/li>\n<li><span style=\"font-family: archivo, sans-serif; color: #666666;\">How do top-performing teams operate differently?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">We also introduced the concept of <strong>behavioural modelling<\/strong>: the ability to <strong>simulate layout shifts, campaign placements, or operational changes<\/strong>-and project their likely outcomes using historical patterns and AI inference. This unlocks a new level of decision-making precision.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>Who is this for?<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">We explored key use cases across store formats:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: archivo, sans-serif; color: #666666;\">Hardware stores: Understanding shelf engagement, stockroom time, and team productivity.<\/span><\/li>\n<li><span style=\"font-family: archivo, sans-serif; color: #666666;\">Department stores: Mapping shopper journeys, staff interactions, and concession zone performance.<\/span><\/li>\n<li><span style=\"font-family: archivo, sans-serif; color: #666666;\">Convenience stores: Identifying queue bottlenecks, staff visibility during night shifts, and service consistency.<\/span><\/li>\n<li><span style=\"font-family: archivo, sans-serif; color: #666666;\">Luxury retail: Visualising linger time, display engagement, and personalised service opportunities.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>Why now?<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">Early adopters are already building smarter AI models\u2014because their systems are learning from more data, faster.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">The sooner you start, the more historical insight you gain.<\/span><\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">Delay, and you\u2019ll be left playing catch-up\u2014less data, less accuracy, fewer strategic levers.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">This is a compounding advantage. The sooner, the smarter.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\">Watch the full recording and download the slides here:<\/span><\/p>\n<p><span style=\"font-family: archivo, sans-serif;\"><span style=\"color: #666666;\">View Workshop Video:<\/span> <span style=\"color: #166bff;\"><a style=\"color: #166bff;\" href=\"https:\/\/www.youtube.com\/watch?v=DIGVU5xQys0\" target=\"_blank\" rel=\"noopener\">FootfallCam Webinar &#8211; Large Format Stores Using Centroid-48&#x2122;<\/a><\/span><\/span><\/p>\n<p><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\" style=\"font-family: archivo, sans-serif;\"><span style=\"color: #666666;\">Download Slides:<\/span> <span style=\"color: #166bff;\"><a style=\"color: #166bff;\" href=\"https:\/\/www.footfallcam.com\/Content\/data\/documents\/Internal-Use\/Solution-Workshop-Large-Format-Stores-Using-Centroid-48.pdf\" target=\"_blank\" rel=\"noopener\">Solution Workshop: Large Format Stores Using Centroid-48&#x2122;<\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-family: archivo, sans-serif; color: #666666;\"><strong>Takeaway:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-family: archivo, sans-serif; color: #666666;\">In-store behaviour has long been invisible. It\u2019s no longer acceptable to operate blind.<\/span><\/li>\n<li><span style=\"font-family: archivo, sans-serif; color: #666666;\">Retailers who invest in behavioural data today aren\u2019t just optimising operations\u2014they\u2019re building a competitive edge that compounds over time.<\/span><\/li>\n<li><span style=\"font-family: archivo, sans-serif; color: #666666;\">New Business Model tailored for large format store &#8211; SAAS model<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FootfallCam Webinar - Large Format Stores Using Centroid-48\u2122\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/DIGVU5xQys0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: archivo, sans-serif; color: #666666; font-size: 16px;\"><a href=\"#retailtech\" target=\"_blank\" rel=\"noopener\">#retailtech<\/a> <a href=\"#storeanalytics\" target=\"_blank\" rel=\"noopener\">#storeanalytics<\/a> <a href=\"#cctv\" target=\"_blank\" rel=\"noopener\">#cctv<\/a> <a href=\"#aimonitoring\" target=\"_blank\" rel=\"noopener\">#aimonitoring<\/a> <a href=\"#footfallcam\" target=\"_blank\" rel=\"noopener\">#footfallcam<\/a> <a href=\"#retailexcellence\" target=\"_blank\" rel=\"noopener\">#retailexcellence<\/a> <a href=\"#storeoptimisation\" target=\"_blank\" rel=\"noopener\">#storeoptimisation<\/a> <a href=\"#smartretail\" target=\"_blank\" rel=\"noopener\">#smartretail<\/a> <a href=\"#behaviouraldata\" target=\"_blank\" rel=\"noopener\">#behaviouraldata<\/a> <a href=\"#saas\" target=\"_blank\" rel=\"noopener\">#saas<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the centre of the discussion was Centroid 48&#x2122;, our latest AI analytics engine designed to unlock full-store visibility using existing CCTV infrastructure turning existing CCTV feeds into structured, actionable &#8230;<\/p>\n","protected":false},"author":1,"featured_media":6110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191,719,188,217,186,860],"tags":[778,780,646,28,779,628,781,530,662,769],"_links":{"self":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/6103"}],"collection":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/comments?post=6103"}],"version-history":[{"count":9,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/6103\/revisions"}],"predecessor-version":[{"id":7411,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/posts\/6103\/revisions\/7411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media\/6110"}],"wp:attachment":[{"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/media?parent=6103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/categories?post=6103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footfallcam.com\/blog\/wp-json\/wp\/v2\/tags?post=6103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}